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Web Analytics

Q: How many companies use Web Analytics software these days?

Around the world in 2025, over 5,016,452 companies are currently using one or more Web Analytics software. Out of these, there are 3,590,584 companies using Web Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 71.17% of market share, FaceBook Pixel For Shop with 12.90% of market share, Matomo (Formerly Piwik) with 3.61% of market share. Check for other Web Analytics technologies market share here.

Q: What are the top industries that usually use Web Analytics softwares?

The top industries that use Web Analytics software are Marketing (62,311), Digital Marketing (46,486), Seo (43,418).

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

193

Technologies Tracked

10533349

Companies Tracked

Categories related to Web Analytics

Data Integration

Artificial Intelligence

Data Visualization

Backup And Recovery

Analytics And BI Platform

Top 5 Web Analytics technologies in 2025

Over 10533349 companies are using Web Analytics tools. Google Analytics with 71.17% market share (7497049 customers), FaceBook Pixel For Shop with 12.90% market share (1358356 customers), Matomo (Formerly Piwik) with 3.61% market share (380244 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

71.17%

7497049

FaceBook Pixel For Shop

12.90%

1358356

Matomo (Formerly Piwik)

3.61%

380244

Hotjar

3.08%

324881

Adobe Analytics

1.31%

138260

Others

7.92%

834559

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (5910004 companies), 20 - 49 employees (2248216 companies), 100 - 249 employees (817056 companies).

Employee Size

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3590584 (47.64%), United Kingdom with 789871 (10.48%), Germany with 498466 (6.61%) customers respectively.

Customers

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Marketing (62311), Digital Marketing (46486), Seo (43418).

Customers

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	7497049	71.17
2	FaceBook Pixel For Shop	1358356	12.90
3	Matomo (Formerly Piwik)	380244	3.61
4	Hotjar	324881	3.08
5	Adobe Analytics	138260	1.31
6	Optimizely	58089	0.55
7	Ahrefs	55396	0.53
8	Mixpanel	48386	0.46
9	Agile CRM	41685	0.40
10	Crazy Egg	37040	0.35
11	Visual Website Optimizer	34524	0.33
12	Smartlook	32081	0.30
13	Hootsuite	30439	0.29
14	Leadfeeder	29678	0.28
15	ComScore	27663	0.26
16	Amplitude	27076	0.26
17	HeapAnalytics	26895	0.26
18	Gauges	26016	0.25
19	SEMrush	24914	0.24
20	Campaign Monitor	23065	0.22
21	Mouseflow	22897	0.22
22	Clicky	22762	0.22
23	Fathom Analytics	20731	0.20
24	Zoho PageSense	19950	0.19
25	Looker	18619	0.18
26	SiteWit	17138	0.16
27	Piwik PRO	14852	0.14
28	Lucky Orange	12911	0.12
29	Siteimprove	11544	0.11
30	Plausible Analytics	8812	0.08
31	Inspectlet	8591	0.08
32	ShinyStat	8050	0.08
33	ClickTale	6477	0.06
34	Alexa	6424	0.06
35	Chartbeat	6030	0.06
36	AB Tasty	5483	0.05
37	Moz	5363	0.05
38	Google Analytics 4 (GA4)	5292	0.05
39	Albacross	4630	0.04
40	ThomasNet Web Traxs	4286	0.04
41	Peek Pro Tour Operators	4223	0.04
42	Heatmap	3274	0.03
43	Oribi	3270	0.03
44	Snitcher	3118	0.03
45	SE Ranking	3049	0.03
46	Salesfusion	3019	0.03
47	SimilarWeb	2997	0.03
48	Webtrends	2711	0.03
49	Oracle BlueKai	2335	0.02
50	Synup	2270	0.02
51	Woopra	2237	0.02
52	CleverTap	2177	0.02
53	Brightedge	2088	0.02
54	Brandwatch	2061	0.02
55	Leady	1888	0.02
56	Proof	1848	0.02
57	eXTReMe Tracking	1791	0.02
58	Bizible	1772	0.02
59	bo.im	1771	0.02
60	Microsoft Clarity	1721	0.02
61	Exponea	1594	0.02
62	Yandex Metrica	1541	0.01
63	Kissmetrics	1534	0.01
64	WooRank	1524	0.01
65	Marketing 360	1419	0.01
66	Sisense	1419	0.01
67	Compete	1381	0.01
68	Bounce Exchange	1274	0.01
69	Freshmarketer	1157	0.01
70	GetSocial	1147	0.01
71	SpyFu	795	0.01
72	Majestic	737	0.01
73	SAP Marketing Cloud	722	0.01
74	Unbxd	670	0.01
75	Google PageSpeed Insights	646	0.01
76	GoStats	621	0.01
77	Ptengine	609	0.01
78	XiTi	591	0.01
79	Opentracker	589	0.01
80	ClustrMaps	558	0.01
81	NetFlow Analyzer	521	0.00
82	Scikit Image	494	0.00
83	LeadLander	484	0.00
84	Brand24	457	0.00
85	Botify	416	0.00
86	ExtraWatch	415	0.00
87	Attribution	398	0.00
88	Stat24	391	0.00
89	Rebrandly	371	0.00
90	AWStats	339	0.00
91	Funnel	321	0.00
92	AFS Analytics	314	0.00
93	AppAnnie	313	0.00
94	Marin Software	312	0.00
95	Tealium IQ	269	0.00
96	Evergage	267	0.00
97	Chartio	263	0.00
98	VisitorTrack	258	0.00
99	PPC Keyword	224	0.00
100	OWOX BI Attribution	205	0.00
101	Anodot	201	0.00
102	Xtremepush	192	0.00
103	Simple Analytics	190	0.00
104	Hitwise	184	0.00
105	Beckon	183	0.00
106	HasOffers by TUNE	177	0.00
107	TapClicks	169	0.00
108	Cyfe	156	0.00
109	AgencyAnalytics	145	0.00
110	SumAll	135	0.00
111	SEO PowerSuite	132	0.00
112	ContentKing	120	0.00
113	TeamQuest	109	0.00
114	Acquisio	103	0.00
115	DashThis	89	0.00
116	siteAnalyser	83	0.00
117	Countly	78	0.00
118	Apptopia	75	0.00
119	HarePoint	68	0.00
120	Econda	66	0.00
121	Roambi Analytics	42	0.00
122	SimilarWeb PRO	37	0.00
123	AT Internet Web Analytics	36	0.00
124	A1WebStats	35	0.00
125	adCore	33	0.00
126	3DStats.com	32	0.00
127	Colibri SEO	30	0.00
128	Improvado	30	0.00
129	Calq	30	0.00
130	Rooster	29	0.00
131	Trendify	24	0.00
132	Ruler Analytics	23	0.00
133	Snoobi	23	0.00
134	SmarterStats	23	0.00
135	Netmonitor	22	0.00
136	Core Web Analytics Engine	22	0.00
137	Lumio	20	0.00
138	Convertize	18	0.00
139	eAnalytics	18	0.00
140	gShift	18	0.00
141	Authoritas	17	0.00
142	EmbeddedAnalytics	17	0.00
143	Analytify	17	0.00
144	Linkody	15	0.00
145	Sticky	15	0.00
146	Keepify	15	0.00
147	LessChurn	15	0.00
148	Quill Engage	14	0.00
149	Open Web Analytics	13	0.00
150	MapMyUser	13	0.00
151	Linkpulse	12	0.00
152	Peek	12	0.00
153	Intempt	12	0.00
154	SearchMan	11	0.00
155	SeeVolution	11	0.00
156	Site Search 360	11	0.00
157	Viavoo	11	0.00
158	HCL Unica NetInsight	11	0.00
159	Cloudlytics	10	0.00
160	Swiftype Site Search	9	0.00
161	ipapi	8	0.00
162	Funnel Science	8	0.00
163	FireStats	8	0.00
164	SEOmator	7	0.00
165	Angelfish	7	0.00
166	3PMobile	6	0.00
167	DemandJump	6	0.00
168	Applause Analytics	5	0.00
169	Badgeville	5	0.00
170	Cxense Insight	5	0.00
171	Logaholic Web Analytics	5	0.00
172	WebDNA.io	5	0.00
173	Glassbeam	5	0.00
174	Brainify Analytics	5	0.00
175	Needl	4	0.00
176	Instaclique	3	0.00
177	Amberloom Website Checker	3	0.00
178	WebMeUp	3	0.00
179	Serptracker	3	0.00
180	VueData	2	0.00
181	Stat Centric	2	0.00
182	PaveIQ	2	0.00
183	OneStat	2	0.00
184	Motigo	2	0.00
185	WAO	2	0.00
186	CEP Analytics	2	0.00
187	Ometrics	2	0.00
188	EngageMaster	2	0.00
189	eGain Analytics	2	0.00
190	StreamAnalyst	2	0.00
191	Smol	2	0.00
192	LeaDroid	2	0.00
193	HeatMapCo	2	0.00