Optimizely
Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more
Market Share of Optimizely
Current Customer(s)
51501
Market Share (Est.)
0.47%
Ranking
#7
Top Competitors and Alternatives of Optimizely
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 72.18%, FaceBook Pixel For Shop with 13.08%, Matomo (Formerly Piwik) with 3.55% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Google Analytics | 7954600 | 72.18% | Optimizely vs Google Analytics |
| FaceBook Pixel For Shop | 1441732 | 13.08% | Optimizely vs FaceBook Pixel For Shop |
| Matomo (Formerly Piwik) | 390765 | 3.55% | Optimizely vs Matomo (Formerly Piwik) |
| Hotjar | 300431 | 2.73% | Optimizely vs Hotjar |
| Adobe Analytics | 137869 | 1.25% | Optimizely vs Adobe Analytics |
| Ahrefs | 55297 | 0.50% | Optimizely vs Ahrefs |
| Agile CRM | 40990 | 0.37% | Optimizely vs Agile CRM |
| Mixpanel | 39746 | 0.36% | Optimizely vs Mixpanel |
| Crazy Egg | 34000 | 0.31% | Optimizely vs Crazy Egg |
| Amplitude | 33562 | 0.30% | Optimizely vs Amplitude |
| Visual Website Optimizer | 32924 | 0.30% | Optimizely vs Visual Website Optimizer |
| Gauges | 31602 | 0.29% | Optimizely vs Gauges |
| Smartlook | 31586 | 0.29% | Optimizely vs Smartlook |
| ComScore | 28266 | 0.26% | Optimizely vs ComScore |
| Leadfeeder | 27022 | 0.25% | Optimizely vs Leadfeeder |
| SEMrush | 23685 | 0.21% | Optimizely vs SEMrush |
| Fathom Analytics | 22571 | 0.20% | Optimizely vs Fathom Analytics |
| Hootsuite | 22564 | 0.20% | Optimizely vs Hootsuite |
| Mouseflow | 21100 | 0.19% | Optimizely vs Mouseflow |
| Clicky | 20804 | 0.19% | Optimizely vs Clicky |
Popular Comparisons
Top Competitors and Alternatives of Optimizely
The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 72.18%, FaceBook Pixel For Shop with 13.08%, Matomo (Formerly Piwik) with 3.55% market share.
Optimizely vs Google Analytics
Optimizely vs FaceBook Pixel For Shop
Optimizely vs Matomo (Formerly Piwik)
Optimizely vs Hotjar
Optimizely vs Adobe Analytics
Optimizely vs Ahrefs
Optimizely vs Agile CRM
Optimizely vs Mixpanel
Customers of Optimizely
Around the world in 2026, over 51242 companies have started using Optimizely as Web Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Arnold Clark | 10,000+ | Glasgow | Scotland | United Kingdom |     |
| Servicebranchens Arbejdsgiverforening | 10,000+ | Copenhagen | Capital Region | Denmark | |
| Casey's | 10,000+ | Ankeny | Iowa | United States | |
| Knauf | 10,000+ | Iphofen | Bavaria | Germany | |
| Penguin Random House | 10,000+ | New York City | New York | United States | |
| Orlando Health | 10,000+ | Orlando | Florida | United States | |
| Norwegian Ministry Of Foreign Affairs | 10,000+ | Oslo | Oslo | Norway | |
| Adidas Group | 10,000+ | Herzogenaurach | Bavaria | Germany | |
| Kesko-K-Group | 10,000+ | Helsinki | Uusimaa | Finland | |
| AB InBev | 10,000+ | Leuven | Flanders | Belgium | |
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Optimizely Customers by Products and Services
The top three products and services offering customers that use Optimizely for Web Analytics are Education (297), Marketing (229), Digital Marketing (218).
Customers
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Optimizely Customers by Employee Size
The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (28159 companies), 20 - 49 employees (8026 companies), 100 - 249 employees (3768 companies).
Employee Size
Optimizely Customers by Geography
The top three geographies of Optimizely for web-analytics are the United States with 34379(75.16%), United Kingdom with 3790(8.29%), Germany with 1713(3.74%) customers respectively.
Customers
Employees of Optimizely
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FAQ
Find answers to the most often asked questions by users.
Who are the top Optimizely competitors?
Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Matomo (Formerly Piwik). You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Matomo (Formerly Piwik).
What is Optimizely customer distribution based on company size?
What is Optimizely market share in the web-analytics?
What are the top countries that use Optimizely?
What are the top industries that use Optimizely?
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