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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Web Analytics
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Market Share of Google Analytics

Current Customer(s)

5710911

Market Share (Est.)

70.84%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.40%, Hotjar with 3.47%, Matomo (Formerly Piwik) with 3.24% market share.

TechnologyDomainsMarket Share (Est.)Versus page
FaceBook Pixel For Shop99968612.40%Google Analytics vs FaceBook Pixel For Shop
Hotjar2796273.47%Google Analytics vs Hotjar
Matomo (Formerly Piwik)2610483.24%Google Analytics vs Matomo (Formerly Piwik)
Adobe Analytics1199841.49%Google Analytics vs Adobe Analytics
Optimizely520190.65%Google Analytics vs Optimizely
Mixpanel458410.57%Google Analytics vs Mixpanel
Ahrefs428680.53%Google Analytics vs Ahrefs
Crazy Egg395260.49%Google Analytics vs Crazy Egg
Visual Website Optimizer333280.41%Google Analytics vs Visual Website Optimizer
Agile CRM317190.39%Google Analytics vs Agile CRM
Leadfeeder280230.35%Google Analytics vs Leadfeeder
Campaign Monitor255540.32%Google Analytics vs Campaign Monitor
ComScore245880.31%Google Analytics vs ComScore
Clicky234040.29%Google Analytics vs Clicky
Hootsuite224210.28%Google Analytics vs Hootsuite
Smartlook214900.27%Google Analytics vs Smartlook
Mouseflow208580.26%Google Analytics vs Mouseflow
HeapAnalytics191210.24%Google Analytics vs HeapAnalytics
SEMrush167360.21%Google Analytics vs SEMrush
Amplitude148490.18%Google Analytics vs Amplitude
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 12.40%, Hotjar with 3.47%, Matomo (Formerly Piwik) with 3.24% market share.

Google Analytics vs FaceBook Pixel For Shop

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Google Analytics vs Hotjar

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Google Analytics vs Matomo (Formerly Piwik)

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Google Analytics vs Adobe Analytics

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Google Analytics vs Optimizely

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Google Analytics vs Mixpanel

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Google Analytics vs Ahrefs

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Google Analytics vs Crazy Egg

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Customers of Google Analytics

Around the world in 2024, over 5708385 companies have started using Google Analytics as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Longhairs Salon Louise Marie10,000+TorontoOntarioCanada
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Nestle Purina Petcare Company10,000+St. LouisMissouriUnited States
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Etihad10,000+Abu DhabiAbu DhabiUnited Arab Emirates
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Macquarie Group Ltd10,000+SydneyNew South WalesAustralia
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Salzgitter AG10,000+SalzgitterLower SaxonyGermany
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Xerox Corporation10,000+NorwalkConnecticutUnited States
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Fisheries & Oceans Canada10,000+OttawaOntarioCanada
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Goodwill Industries International10,000+RockvilleMarylandUnited States
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KBS+10,000+New York CityNew YorkUnited States
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Commercial Metals Company10,000+IrvingTexasUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (42528), Digital Marketing (27134), Social Media (26458).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (2895272 companies), 20 - 49 employees (996848 companies), 10 - 19 employees (831267 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for web-analytics are the United States with 2345823(54.19%), United Kingdom with 447667(10.34%), Germany with 236157(5.46%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Dashboard
Web Analytics
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Hotjar, Matomo (Formerly Piwik). You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Hotjar Google Analytics vs Matomo (Formerly Piwik).

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the web-analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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Justine Lyon

Justine Lyon

Senior VP of Sales, Ally

At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!

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