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Analytics

Q: How many companies use Analytics software these days?

Around the world in 2024, over 4,412,759 companies are currently using one or more Analytics software. Out of these, there are 2,617,905 companies using Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Analytics software space?

The top few companies that have the most significant market share in the Analytics space are Google Analytics with 89.70% of market share, Tableau Software with 0.95% of market share, Mixpanel with 0.72% of market share. Check for other Analytics technologies market share here.

Q: What are the top industries that usually use Analytics softwares?

The top industries that use Analytics software are Marketing (52,463), Digital Marketing (36,567), Social Media (33,442).

Gain market share and customer base information about the top Analytics software. Check out our list of Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

290

Technologies Tracked

6366535

Companies Tracked

Categories related to Analytics

Data Visualization

Analytics And BI Platform

Web Analytics

Business Intelligence (BI)

Analytics

Top 5 Analytics technologies in 2024

Over 6366535 companies are using Analytics tools. Google Analytics with 89.70% market share (5710911 customers), Tableau Software with 0.95% market share (60673 customers), Mixpanel with 0.72% market share (45841 customers).

Technology

Market Share (Est.)

Customers

Google Analytics

89.70%

5710911

Tableau Software

0.95%

60673

Mixpanel

0.72%

45841

Segment

0.61%

38855

Visual Website Optimizer

0.52%

33328

Others

7.49%

476927

Analytics Customers by Employee Size

The majority of Analytics category falls in the company size of 0 - 9 employees (3045754 companies), 20 - 49 employees (1114053 companies), 10 - 19 employees (893875 companies).

Employee Size

Analytics Customers by Geography

Companies using Analytics technology software are majorly from the United States with 2617905 (54.77%), United Kingdom with 492321 (10.30%), Germany with 252448 (5.28%) customers respectively.

Customers

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Analytics Customers by Industry

Top industries that use Analytics for Marketing (52463), Digital Marketing (36567), Social Media (33442).

Customers

Market Share for Top Analytics Technologies

Analyze the market share of popular Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Analytics	5710911	89.70
2	Tableau Software	60673	0.95
3	Mixpanel	45841	0.72
4	Segment	38855	0.61
5	Visual Website Optimizer	33328	0.52
6	Agile CRM	31719	0.50
7	Leadfeeder	28023	0.44
8	Vidyard	26530	0.42
9	Campaign Monitor	25554	0.40
10	SAP Crystal Server	22687	0.36
11	Smartlook	21490	0.34
12	SAP Business Objects	21001	0.33
13	HeapAnalytics	19121	0.30
14	SEMrush	16736	0.26
15	Magento Business Intelligence	15437	0.24
16	Amplitude	14849	0.23
17	Oracle Business Intelligence	12620	0.20
18	Lucky Orange	12575	0.20
19	Keen IO	12148	0.19
20	Siteimprove	11722	0.18
21	Piwik PRO	10744	0.17
22	Qlik	9796	0.15
23	Tableau Server	9450	0.15
24	Looker	7464	0.12
25	SAP Analytics Cloud	6908	0.11
26	Livestorm	6826	0.11
27	Chartbeat	6824	0.11
28	Splunk Cloud	5598	0.09
29	MicroStrategy	5565	0.09
30	Pentaho	4974	0.08
31	Oribi	4870	0.08
32	AB Tasty	4737	0.07
33	Albacross	4690	0.07
34	ClickTale	4012	0.06
35	Moz	3967	0.06
36	SAS Business Intelligence	3310	0.05
37	Peek Pro Tour Operators	3309	0.05
38	SAP Predictive Analytics	2938	0.05
39	Kofax	2894	0.05
40	Webtrends	2614	0.04
41	Metabase	2384	0.04
42	Zoho Reports	2378	0.04
43	Bizible	2337	0.04
44	Oracle Essbase	2217	0.03
45	Salesfusion	2206	0.03
46	Amazon QuickSight	2187	0.03
47	Kissmetrics	2163	0.03
48	Marketing 360	2078	0.03
49	Brightedge	2020	0.03
50	Leady	1923	0.03
51	SE Ranking	1920	0.03
52	Azure Synapse Analytics	1821	0.03
53	Business Intelligence Discoverer	1801	0.03
54	KNIME Platform	1638	0.03
55	Compete	1593	0.03
56	Crimson Hexagon	1536	0.02
57	Exponea	1491	0.02
58	TIBCO Jaspersoft	1438	0.02
59	IBM Cognos TM1	1352	0.02
60	Synup	1334	0.02
61	Gainsight	1287	0.02
62	GetSocial	1262	0.02
63	Upserve	1250	0.02
64	IBM Cognos Analytics	1228	0.02
65	Sisense	1158	0.02
66	Information Builders	1158	0.02
67	SAS Advanced Analytics	1081	0.02
68	Aviso	1055	0.02
69	OSIsoft PI	942	0.01
70	Mode	878	0.01
71	Salesforce Einstein Analytics	862	0.01
72	Alation	782	0.01
73	Lumio	752	0.01
74	ThoughtSpot	663	0.01
75	Attribution	654	0.01
76	Botify	652	0.01
77	Yellowfin	635	0.01
78	LeadLander	633	0.01
79	PathFactory	606	0.01
80	Jet Reports	593	0.01
81	Statista	578	0.01
82	Webtrekk	559	0.01
83	Mediahawk	538	0.01
84	GuestCentric	460	0.01
85	Jasper.ai	450	0.01
86	Elliptic	436	0.01
87	Klipfolio	430	0.01
88	Localytics	423	0.01
89	NetBase	416	0.01
90	VisitorTrack	406	0.01
91	Statistica	375	0.01
92	TARGIT	369	0.01
93	Unbxd	364	0.01
94	AppAnnie	310	0.00
95	Clarabridge	258	0.00
96	Simply Measured	245	0.00
97	Pyramid	238	0.00
98	Chartio	235	0.00
99	Calero InSight Analytics	235	0.00
100	Ataccama	230	0.00
101	Funnel	226	0.00
102	LogiAnalytics	224	0.00
103	Innovaccer DataShop	221	0.00
104	Rebrandly	220	0.00
105	Chainalysis	220	0.00
106	Brand24	198	0.00
107	RJMetrics	192	0.00
108	OWOX BI Attribution	180	0.00
109	Beckon	179	0.00
110	Geckoboard	179	0.00
111	WildFire	175	0.00
112	ERES Cloud	168	0.00
113	HasOffers by TUNE	166	0.00
114	Incorta	164	0.00
115	Acquisio	163	0.00
116	Tealium IQ	160	0.00
117	Indicative	154	0.00
118	Logi Info	153	0.00
119	Datameer	152	0.00
120	Putler	143	0.00
121	InsightSquared	137	0.00
122	Tally Server	131	0.00
123	TapClicks	127	0.00
124	Datanyze	127	0.00
125	Qubole Data Service	126	0.00
126	Pyramid Analytics BI Office	122	0.00
127	AgencyAnalytics	120	0.00
128	NUVI	116	0.00
129	Kinetica	114	0.00
130	whatusersdo.com	109	0.00
131	Cyfe	103	0.00
132	Phocas Software	101	0.00
133	sales-i	100	0.00
134	Arimo	100	0.00
135	BrightGauge	97	0.00
136	Watershed	97	0.00
137	ContentKing	96	0.00
138	SEO PowerSuite	94	0.00
139	DemandJump	93	0.00
140	siteAnalyser	91	0.00
141	Panorama Necto	91	0.00
142	Clear Analytics	88	0.00
143	Civis	88	0.00
144	Hadapt	87	0.00
145	AlchemyAPI	84	0.00
146	quintly	80	0.00
147	AnswerRocket	76	0.00
148	Datavail	73	0.00
149	Advizor	71	0.00
150	Singletrack	66	0.00
151	Apache Lens	63	0.00
152	Stytch	62	0.00
153	Exago	61	0.00
154	Comply365	61	0.00
155	rakam	60	0.00
156	Red Flag Alert	60	0.00
157	Control	59	0.00
158	Featurespace	57	0.00
159	Arcadia Data	55	0.00
160	Octoboard	55	0.00
161	SigView	54	0.00
162	Bottlenose	54	0.00
163	Omniscope	53	0.00
164	Nimbata	50	0.00
165	Colibri SEO	48	0.00
166	Holistics Data Software	47	0.00
167	Q Research Software	46	0.00
168	BIME by Zendesk	45	0.00
169	Locowise	43	0.00
170	Oracle Real-Time Decisions	42	0.00
171	Reportserver	42	0.00
172	adCore	41	0.00
173	Dimensional Insight	40	0.00
174	Prognoz	39	0.00
175	Elastic Observability	39	0.00
176	ComboCurve	39	0.00
177	ORBIT Analytics	37	0.00
178	Data Axle	37	0.00
179	Prisync	36	0.00
180	Anodot	36	0.00
181	Vivantio ITSM	35	0.00
182	JReport	35	0.00
183	Platfora	34	0.00
184	Solver	34	0.00
185	deltaDNA	34	0.00
186	LimeLight CRM	34	0.00
187	Surveyi2i	33	0.00
188	Browsi	33	0.00
189	Marpipe	33	0.00
190	Netscout nGeniusONE	33	0.00
191	Rattle Software	33	0.00
192	Logicbox	31	0.00
193	Ruler Analytics	31	0.00
194	Kognitio	31	0.00
195	Embrace.io	31	0.00
196	MACH Energy	30	0.00
197	Receptive	30	0.00
198	Stonefield Query	30	0.00
199	Stratum	29	0.00
200	Molecula	29	0.00
201	ClearStory Data	28	0.00
202	UpstreamCommerce	27	0.00
203	Neural Designer	27	0.00
204	Yurbi	26	0.00
205	Formisimo	26	0.00
206	BIME	25	0.00
207	AT Internet Web Analytics	24	0.00
208	InviteManager	24	0.00
209	evolve24 Evolution Platform	24	0.00
210	Predixion	23	0.00
211	Datapine - Business Intelligence and Data Visualization	23	0.00
212	Mi9 Retail	23	0.00
213	Improvado	22	0.00
214	Site Search 360	21	0.00
215	Hootsuite Insights	21	0.00
216	Rannko	20	0.00
217	InetSoft Style	20	0.00
218	PopSQL	20	0.00
219	IBM Envizi ESG Reporting	20	0.00
220	Metric Insights	19	0.00
221	Datatonics	19	0.00
222	EmbeddedAnalytics	18	0.00
223	Salesvue	18	0.00
224	Belladati	17	0.00
225	SimilarWeb PRO	17	0.00
226	arcplan Enterprise	17	0.00
227	FirstRain	17	0.00
228	SAS Real-Time Decision Manager	17	0.00
229	SpatialKey	15	0.00
230	InfoZoom	14	0.00
231	icCube	13	0.00
232	Yseop	13	0.00
233	Experian Decision Analytics	13	0.00
234	Spotlight Reporting	12	0.00
235	Semantria	11	0.00
236	LiveHive	11	0.00
237	TimeXtender Discovery Hub	11	0.00
238	Antivia DecisionPoint	11	0.00
239	Greta	11	0.00
240	Cognos Planning Contributor	11	0.00
241	Intellicus	10	0.00
242	SpiraPlan	10	0.00
243	Linkody	9	0.00
244	Artus	9	0.00
245	Authoritas	8	0.00
246	Datazar	8	0.00
247	Stratifyd	8	0.00
248	Inscriptive	8	0.00
249	Clearify	8	0.00
250	Reeport	7	0.00
251	Dataddo	6	0.00
252	Opex Analytics	6	0.00
253	Adatao Data Intelligence Platform	6	0.00
254	ThoughtBuzz	5	0.00
255	Knowledge Vault	5	0.00
256	HookFeed	5	0.00
257	Web Maven	5	0.00
258	Statbot (Analytics for Intercom)	5	0.00
259	INFRAGISTICS ReportPlus	5	0.00
260	Chemical Market Analytics	5	0.00
261	Ipsos MMA	5	0.00
262	Wave: Salesforce Analytics Cloud	4	0.00
263	Visual KPI	4	0.00
264	Taveo	4	0.00
265	Vizzboard	4	0.00
266	Cxense Insight	4	0.00
267	Funnel Science	4	0.00
268	ipapi	4	0.00
269	PriceGrid	4	0.00
270	Deskmetrics	4	0.00
271	Connexica	4	0.00
272	PUBLITRAC	3	0.00
273	SEOmator	3	0.00
274	Pi Business Intelligence Dashboard	3	0.00
275	BizMetrics	3	0.00
276	Guidewire Live	3	0.00
277	auanlytics	3	0.00
278	MetricPulse	2	0.00
279	Anchor Metrics	2	0.00
280	PostHelpers	2	0.00
281	IdealPath	2	0.00
282	OWOX BI Smart Data	2	0.00
283	Yaguara	2	0.00
284	Teamgate CRM	2	0.00
285	Helical Insight	2	0.00
286	Envision BI	2	0.00
287	SiQueries Cloud BI	2	0.00
288	Known Factors	2	0.00
289	EzzyKPI	2	0.00
290	Transform	2	0.00