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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7593209

Market Share (Est.)

89.89%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.03%, Vidyard with 0.89%, Mixpanel with 0.62% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software866031.03%Google Analytics vs Tableau Software
Vidyard755800.89%Google Analytics vs Vidyard
Mixpanel520300.62%Google Analytics vs Mixpanel
Agile CRM410930.49%Google Analytics vs Agile CRM
Segment361240.43%Google Analytics vs Segment
Amplitude355720.42%Google Analytics vs Amplitude
Smartlook332580.39%Google Analytics vs Smartlook
Visual Website Optimizer317300.38%Google Analytics vs Visual Website Optimizer
Leadfeeder295820.35%Google Analytics vs Leadfeeder
SAP Crystal Server250110.30%Google Analytics vs SAP Crystal Server
SAP Business Objects249030.29%Google Analytics vs SAP Business Objects
SEMrush239490.28%Google Analytics vs SEMrush
Looker184560.22%Google Analytics vs Looker
Campaign Monitor175180.21%Google Analytics vs Campaign Monitor
HeapAnalytics172200.20%Google Analytics vs HeapAnalytics
ClickTale159600.19%Google Analytics vs ClickTale
Keen IO156400.19%Google Analytics vs Keen IO
Piwik PRO142080.17%Google Analytics vs Piwik PRO
Oracle Business Intelligence138760.16%Google Analytics vs Oracle Business Intelligence
Qlik127190.15%Google Analytics vs Qlik
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.03%, Vidyard with 0.89%, Mixpanel with 0.62% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Segment

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Google Analytics vs Amplitude

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Google Analytics vs Smartlook

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Google Analytics vs Visual Website Optimizer

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Customers of Google Analytics

Around the world in 2026, over 7581400 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Defence Australia10,000+CanberraACTAustralia
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ECOSHUDDHI10,000+HyderabadTelanganaIndia
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Ajio10,000+BengaluruKarnatakaIndia
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Universal Logistics Holdings10,000+WarrenMichiganUnited States
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EO Charlotte10,000+CharlotteNorth CarolinaUnited States
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PT HASNUR JAYA INTERNATIONAL10,000+JakartaJakartaIndonesia
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Ventura County Council National Eagle Scout Association10,000+CamarilloCaliforniaUnited States
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Compass Group10,000+MadridMadridSpain
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INDIAN RAILWAY CATERING & TOURISM CORPORATION LIMITED10,000+New DelhiNCTIndia
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Control System Cyber Security Association International10,000+AtlantaGeorgiaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (32989), Digital Marketing (21269), Social Media (20818).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4421307 companies), 20 - 49 employees (1550689 companies), 10 - 19 employees (533204 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2483848(46.55%), United Kingdom with 572340(10.73%), France with 324579(6.08%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Web Analytics
Reporting
Dashboard
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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