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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Analytics
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Market Share of Google Analytics

Current Customer(s)

7667272

Market Share (Est.)

90.14%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.01%, Vidyard with 0.82%, Mixpanel with 0.55% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Tableau Software862651.01%Google Analytics vs Tableau Software
Vidyard698610.82%Google Analytics vs Vidyard
Mixpanel471570.55%Google Analytics vs Mixpanel
Agile CRM411500.48%Google Analytics vs Agile CRM
Segment344640.41%Google Analytics vs Segment
Amplitude338410.40%Google Analytics vs Amplitude
Visual Website Optimizer330860.39%Google Analytics vs Visual Website Optimizer
Smartlook317600.37%Google Analytics vs Smartlook
Leadfeeder290870.34%Google Analytics vs Leadfeeder
SAP Crystal Server253070.30%Google Analytics vs SAP Crystal Server
HeapAnalytics248010.29%Google Analytics vs HeapAnalytics
SAP Business Objects246290.29%Google Analytics vs SAP Business Objects
SEMrush232150.27%Google Analytics vs SEMrush
Looker182050.21%Google Analytics vs Looker
Campaign Monitor180710.21%Google Analytics vs Campaign Monitor
Keen IO155680.18%Google Analytics vs Keen IO
Piwik PRO147360.17%Google Analytics vs Piwik PRO
Oracle Business Intelligence137270.16%Google Analytics vs Oracle Business Intelligence
ClickTale133330.16%Google Analytics vs ClickTale
Qlik127180.15%Google Analytics vs Qlik
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Analytics category are Tableau Software with 1.01%, Vidyard with 0.82%, Mixpanel with 0.55% market share.

Google Analytics vs Tableau Software

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Google Analytics vs Vidyard

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Google Analytics vs Mixpanel

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Google Analytics vs Agile CRM

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Google Analytics vs Segment

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Google Analytics vs Amplitude

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Google Analytics vs Visual Website Optimizer

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Google Analytics vs Smartlook

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Customers of Google Analytics

Around the world in 2026, over 7657728 companies have started using Google Analytics as Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Texas McCombs School Of Business10,000+AustinTexasUnited States
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Aptiv10,000+DublinLeinsterIreland
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Patanjali Global10,000+LaksarUttarakhandIndia
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Dangote Group10,000+LagosLagosNigeria
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France Alumni10,000+ParisIle-de-FranceFrance
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SWD Inc.10,000+Oklahoma CityOklahomaUnited States
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EnBW10,000+KarlsruheBaden-WuerttembergGermany
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Movistar Chile10,000+SantiagoSantiago MetropolitanChile
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Seminole County Public Schools10,000+SanfordFloridaUnited States
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DuPont10,000+WilmingtonDelawareUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Analytics are Marketing (33871), Digital Marketing (21723), Social Media (21337).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the analytics category fall in the company size of 0 - 9 employees (4473940 companies), 20 - 49 employees (1546353 companies), 10 - 19 employees (557775 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for analytics are the United States with 2527515(46.80%), United Kingdom with 578876(10.72%), France with 326547(6.05%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Dashboard
Reporting
Web Analytics
Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the analytics category are Tableau Software, Vidyard, Mixpanel. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Tableau Software Google Analytics vs Vidyard Google Analytics vs Mixpanel.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the analytics?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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