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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2024, over 5,599,604 companies are currently using one or more Social Media software. Out of these, there are 4,323,642 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 75.39% of market share, Facebook with 14.38% of market share, Instagram with 4.09% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (95,998), Social Media (68,136), Digital Marketing (66,051).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

120

Technologies Tracked

9549618

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2024

Over 9549618 companies are using Social Media tools. Twitter with 75.39% market share (7199048 customers), Facebook with 14.38% market share (1372896 customers), Instagram with 4.09% market share (391004 customers).

Technology

Market Share (Est.)

Customers

Twitter

75.39%

7199048

Facebook

14.38%

1372896

Instagram

4.09%

391004

HubSpot Marketing Hub

1.52%

145354

TikTok

1.11%

105867

Others

3.51%

335449

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (4791464 companies), 20 - 49 employees (1655622 companies), 10 - 19 employees (1374972 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 4323642 (56.76%), United Kingdom with 750928 (9.86%), Germany with 507481 (6.66%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (95998), Social Media (68136), Digital Marketing (66051).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	7199048	75.39
2	Facebook	1372896	14.38
3	Instagram	391004	4.09
4	HubSpot Marketing Hub	145354	1.52
5	TikTok	105867	1.11
6	Adobe Marketing Cloud	73011	0.76
7	Ahrefs	42747	0.45
8	Agile CRM	31749	0.33
9	Marketo	28174	0.30
10	Yotpo	23997	0.25
11	Hootsuite	22573	0.24
12	Sprout Social	15427	0.16
13	monday.com	14912	0.16
14	Salesforce Marketing Cloud	11667	0.12
15	OneAll	11402	0.12
16	iContact Email Marketing	4427	0.05
17	Buffer	4002	0.04
18	Cision	3860	0.04
19	Meltwater	3050	0.03
20	Universe	3018	0.03
21	NiceJob	2414	0.03
22	Sprinklr	2330	0.02
23	Wishpond	2293	0.02
24	Kentico	2163	0.02
25	Qzzr	2148	0.02
26	Marketing 360	2131	0.02
27	Zoho Social	1839	0.02
28	Powtoon	1834	0.02
29	TweetDeck	1696	0.02
30	Crimson Hexagon	1553	0.02
31	Synup	1342	0.01
32	Brandwatch	1328	0.01
33	GetSocial	1288	0.01
34	Justuno	1089	0.01
35	LinkedIn Premium	889	0.01
36	Uscreen	859	0.01
37	BuzzSumo	826	0.01
38	Lithium	659	0.01
39	Tagboard	640	0.01
40	Sendible	615	0.01
41	Perch	591	0.01
42	Janrain	584	0.01
43	SocialEngine Cloud	549	0.01
44	Clubhouse	534	0.01
45	Stackla	533	0.01
46	Qualifio	483	0.01
47	Mention	457	0.00
48	TINT	431	0.00
49	Agorapulse	427	0.00
50	NetBase	423	0.00
51	Spredfast	403	0.00
52	ONEsite	393	0.00
53	Marin Software	362	0.00
54	Easypromos	306	0.00
55	StoreYa	295	0.00
56	Percolate	280	0.00
57	BuzzStream	269	0.00
58	Newscred	261	0.00
59	Simply Measured	248	0.00
60	CoSchedule	247	0.00
61	uStudio	245	0.00
62	Apptus	224	0.00
63	Falcon.io	209	0.00
64	Clarabridge CX Social	208	0.00
65	Acquisio	160	0.00
66	SocialFlow	159	0.00
67	LoginRadius	141	0.00
68	Oktopost	130	0.00
69	GoBig, Inc.	129	0.00
70	Digitaleo	124	0.00
71	NUVI	116	0.00
72	Sniply	107	0.00
73	ReviewTrackers	95	0.00
74	TapClicks	95	0.00
75	Viewbix	87	0.00
76	PromoRepublic	81	0.00
77	quintly	81	0.00
78	Audiense	77	0.00
79	Sked Social	72	0.00
80	Hearsay Social	67	0.00
81	Yodle	62	0.00
82	SocialPilot	59	0.00
83	eClincher	57	0.00
84	LeadsBridge	54	0.00
85	Bottlenose	53	0.00
86	Tour Builder	47	0.00
87	Locowise	44	0.00
88	Zoomph	43	0.00
89	SalesSeek	34	0.00
90	Kontentino	31	0.00
91	InfoCaptor Dashboard	29	0.00
92	SocialOomph	24	0.00
93	Awario	23	0.00
94	Send Social Media	23	0.00
95	Aitarget	20	0.00
96	emfluence	16	0.00
97	Qwaya	15	0.00
98	inboundli	14	0.00
99	AgencyAnalytics	14	0.00
100	Digital Air Strike	14	0.00
101	Reputology	12	0.00
102	Post Planner	12	0.00
103	CrowdControlHQ	10	0.00
104	Social Ads Tool	10	0.00
105	Storefront Social	10	0.00
106	Kompyte	9	0.00
107	SMhack	8	0.00
108	Zuberance	8	0.00
109	AdStage	8	0.00
110	MavSocial	6	0.00
111	Geotoko	6	0.00
112	Hopper	6	0.00
113	Allin1Social	6	0.00
114	ATOMIZED	5	0.00
115	Mediatoolkit	5	0.00
116	Pixelshop	5	0.00
117	ProWorkflow	4	0.00
118	POSTOPLAN	4	0.00
119	LeadSift	2	0.00
120	IdealPath	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.