Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

87

Technologies Tracked

228778

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2025

Over 228778 companies are using Personalization tools. Oracle Commerce with 71.05% market share (162536 customers), Piwik PRO with 6.49% market share (14852 customers), Adobe Target with 5.12% market share (11723 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    71.05%

    162536

  • Piwik PRO

    6.49%

    14852

  • Adobe Target

    5.12%

    11723

  • Oracle ATG Web Commerce

    1.93%

    4417

  • Ezoic

    1.79%

    4088

  • Others

    13.62%

    31162

    • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (47599 companies), 100 - 249 employees (44745 companies), 0 - 9 employees (41008 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 84182 (52.11%), United Kingdom with 14438 (8.94%), India with 13161 (8.15%) customers respectively.

    Customers

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    Company Logo

    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (3665), Project Management (3211), Consulting (2861).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce16253671.05
    2Piwik PRO148526.49
    3Adobe Target117235.12
    4Oracle ATG Web Commerce44171.93
    5Ezoic40881.79
    6Kameleoon30711.34
    7Dynamic Yield28791.26
    8Emarsys26891.18
    9Insider24351.06
    10Qubit18960.83
    11BloomReach18820.82
    12Listrak17260.75
    13mParticle16260.71
    14Acquia15360.67
    15Medio14790.65
    16Monetate13060.57
    17Mutiny11090.48
    18Lytics8310.36
    19Twik7210.32
    20Personizely7000.31
    21Certona6180.27
    22SAS Customer Intelligence4580.20
    23Outgrow4190.18
    24Adestra2860.13
    25Crownpeak2820.12
    26Influ22810.12
    27Tooltip.io2430.11
    28Jivox2380.10
    29dotCMS2190.10
    30RecastAI1720.08
    31ACTITO1700.07
    32Plumb51610.07
    33Get Smart Content1520.07
    34Drawbridge1340.06
    35Unless940.04
    36Cerkl880.04
    37Reactful790.03
    38Adoric760.03
    39Groupmail760.03
    40Pulse Insights700.03
    41QGraph670.03
    42Ivanti Environment Manager660.03
    43Cordial640.03
    44SessionM620.03
    45Convert Experiences620.03
    46Recombee610.03
    47Peerius520.02
    48Fanplayr480.02
    49LiftIgniter470.02
    50BySide410.02
    51ExpertSender360.02
    52Browsi260.01
    53Yusp220.01
    54ExitIntel210.01
    55Netmining210.01
    56DecisionLink180.01
    57AdGreetz180.01
    58Voyat180.01
    59AceBot.ai170.01
    60ReactX170.01
    61Scalefast160.01
    62OneSpot160.01
    63Prudsys150.01
    64Quintype130.01
    65Enthusem120.01
    66Traqli100.00
    67Taykey100.00
    68HTK | Horizon Loyalty Hub90.00
    69REES46 eCommerce Marketing Personalization Suite90.00
    70Bunting90.00
    71AppToolkit80.00
    72Pisano70.00
    73BrightInfo40.00
    744-Tell40.00
    75RightMessage40.00
    76Rezza40.00
    77TellApart30.00
    78Booshaka30.00
    79FunnelEnvy30.00
    80Monoloop30.00
    81ContentRaven20.00
    82Wylei20.00
    83Experiture Marketing Platform20.00
    84Leadworx20.00
    85Adapti20.00
    86Boingnet20.00
    87MobileRQ20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Popular Comparisons

    Oracle Commerce vs Piwik PRO
    Oracle Commerce vs Adobe Target
    Oracle Commerce vs Oracle ATG Web Commerce
    Piwik PRO vs Adobe Target
    Piwik PRO vs Oracle ATG Web Commerce
    Adobe Target vs Oracle ATG Web Commerce

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