Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

325

Technologies Tracked

1950050

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1950050 companies are using Marketing Automation Platforms tools. MailChimp with 40.99% market share (799379 customers), Klaviyo with 11.08% market share (215992 customers), Intercom with 8.30% market share (161770 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    40.99%

    799379

  • Klaviyo

    11.08%

    215992

  • Intercom

    8.30%

    161770

  • HubSpot Marketing Hub

    7.89%

    153799

  • ActiveCampaign

    2.92%

    56898

  • Others

    28.83%

    562212

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1135439 companies), 20 - 49 employees (523221 companies), 100 - 249 employees (226558 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 1031133 (57.01%), United Kingdom with 199551 (11.03%), Australia with 105265 (5.82%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (22856), Digital Marketing (18123), Social Media (15442).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp79937940.99
    2Klaviyo21599211.08
    3Intercom1617708.30
    4HubSpot Marketing Hub1537997.89
    5ActiveCampaign568982.92
    6MailerLite550482.82
    7Agile CRM411762.11
    8AdRoll395012.03
    9OptinMonster308651.58
    10Pardot271941.39
    11ConvertKit268741.38
    12Omnisend246471.26
    13Marketo240801.23
    14Zumvu187880.96
    15ClickFunnels165200.85
    16Retargeting129860.67
    17Salesforce Marketing Cloud124980.64
    18AWeber120170.62
    19Braze (Formerly Appboy)119450.61
    20RD Station118790.61
    21Infusionsoft117060.60
    22SendPulse115140.59
    23Drift108170.55
    24SharpSpring105410.54
    25Email It74420.38
    26Drip63080.32
    27Kartra50030.26
    28Launchpad46220.24
    29Workfront44810.23
    30SugarCRM42950.22
    31Benchmark Email39750.20
    32iContact Email Marketing38870.20
    33Sleeknote38540.20
    34Salsa Labs Nonprofit Marketing37680.19
    35Autopilot37290.19
    36WalkMe35090.18
    37PushOwl30640.16
    38Deadline Funnel30330.16
    39NiceJob29200.15
    40Wishpond26970.14
    41Beamer26650.14
    42ONTRAPORT26510.14
    43Act-On26200.13
    44Visitor Queue25820.13
    45Simpleview25770.13
    46Nosto25160.13
    47Cliengo24680.13
    48Moosend24410.13
    49Salesfusion22950.12
    50Wisepops22550.12
    51iZooto21500.11
    52dotmailer18940.10
    53GoSquared17670.09
    54Instapage17630.09
    55Sailthru17220.09
    56Iterable16470.08
    57Bizible16220.08
    58Exponea15260.08
    59smoove14710.08
    60Force2414600.07
    61Systeme13570.07
    62Marketing 36013300.07
    63Encharge11300.06
    64Supermetrics11290.06
    65Viral Loops9740.05
    66MasterBase9060.05
    67Clay9050.05
    68Campaigner8770.04
    69Leadsquared Marketing Automation8680.04
    70Mailrelay8610.04
    71Entrata Marketing Strategy Hub7710.04
    72Hatchbuck7630.04
    73Appforma7450.04
    74Envoke7240.04
    75eSputnik6870.04
    76Upsales CRM6810.03
    77Frederick6790.03
    78Sarbacane6760.03
    79Appointedd6510.03
    80Referrizer6110.03
    81Lead Liaison6060.03
    82CallidusCloud5810.03
    83ActiveDEMAND5580.03
    84IBM Omni Channel Marketing (Unica)5300.03
    85Nextiva5130.03
    86LeadSquared5080.03
    87Webtrekk5040.03
    88CommuniGator5000.03
    89LeadsRx4940.03
    90OptimalBlue LoanSifter4810.02
    91EngageBay4750.02
    92LeadLander4560.02
    93Microsoft Dynamics 365 Marketing4490.02
    94Mautic4470.02
    95Optimove4460.02
    96FreshMail4410.02
    97Action Recorder4380.02
    98ActiveTrail4330.02
    99MyGuestlist4300.02
    100Percolate4290.02
    101Affise4050.02
    102LeadFox3990.02
    103Hunter3920.02
    104Siteglide3620.02
    105Pageflex Pando3610.02
    106ContactPigeon3580.02
    107Bannerflow3580.02
    108Plezi3060.02
    109Jifflenow2950.02
    110GreenRope2910.01
    111bpm'online marketing2890.01
    112Greenrope Journeys2850.01
    113Dialog Insight2810.01
    114Localytics2770.01
    115Zaius2730.01
    116Passle2680.01
    117CoSchedule2570.01
    118RecastAI2510.01
    119Allocadia2280.01
    120Kapost2260.01
    121Oracle Responsys Interact2170.01
    122Xtremepush2130.01
    123Remarkety2030.01
    124Metadata.io2030.01
    125Digitaleo1970.01
    126Fresh Relevance1920.01
    127Tenfold1910.01
    128Oktopost1880.01
    129Bizo1880.01
    130SALESmanago Marketing Automation1800.01
    131Silverpop1800.01
    132Vuture1790.01
    133Wigzo1750.01
    134ShippingEasy1630.01
    135Delivra1540.01
    136SocialBee1490.01
    137Dashly1430.01
    138Pure3601380.01
    139Sugar Market1360.01
    140Conversio1290.01
    141BrandMaker1270.01
    142SAS Marketing Automation1270.01
    143Optmyzr1240.01
    144AgencyAnalytics1240.01
    145Digioh1220.01
    146Sendloop1220.01
    147BigMarker1220.01
    148Net Atlantic1140.01
    149Webmecanik1120.01
    150SyncApps1120.01
    151Maropost Marketing Cloud1110.01
    152Planable1090.01
    153Como1090.01
    154ProProfs Survey Maker1070.01
    155BEYABLE1040.01
    156SimplyCast1000.01
    157Ranked SEO910.00
    158Miin900.00
    159SalesAutoPilot880.00
    160Skyword870.00
    161InTouch870.00
    162Synerise860.00
    163Voucherify810.00
    164Localist810.00
    165Listagram790.00
    166LeadByte780.00
    167Inkit760.00
    168GrooveJar750.00
    169UserEngage690.00
    170Movio690.00
    171Personyze680.00
    172Rejoiner660.00
    173Antavo660.00
    174TechValidate660.00
    175eTrigue620.00
    176eClincher620.00
    177QGraph620.00
    178Fulcrumapp620.00
    179hubsell580.00
    180GoBig, Inc.570.00
    181User.com560.00
    182EverString550.00
    183Radius550.00
    184ConnectAndSell530.00
    185Boingnet510.00
    186Qzzr500.00
    187RedEye490.00
    188Triggerbee470.00
    189MatchCraft470.00
    190Prisync460.00
    191Yodle460.00
    192Bungee450.00
    193Genoo430.00
    194SalesNexus430.00
    195Mothernode CRM420.00
    196MagNews420.00
    197SalesGenius410.00
    198ReadPeak410.00
    199Picreel390.00
    200SalezShark390.00
    201Inflection390.00
    202Oempro380.00
    203Propago380.00
    204Limelight Platform370.00
    205ReachEdge370.00
    206JangoMail360.00
    207Automational350.00
    208Leadsius350.00
    209Mailigen340.00
    210emfluence340.00
    211BySide340.00
    212OptiMine330.00
    213Resulticks310.00
    214LeadMaster300.00
    215Net-Results290.00
    216ActiveConversion280.00
    217Synergy 8280.00
    218Ungapped280.00
    219Pipz270.00
    220iPresso270.00
    221Contactually260.00
    222SeedLogix250.00
    223366 Degrees250.00
    224ExpertSender250.00
    225Dess Digital250.00
    226Platformly240.00
    227C2CRM230.00
    228Real Magnet230.00
    229SalesSeek230.00
    230SmartMessage220.00
    231SAM.ai220.00
    232JumpCrew210.00
    233Pro Profs Poll Maker200.00
    234Katabat200.00
    235Makesbridge200.00
    236Linked Helper200.00
    237ChannelNet190.00
    238NetProspex180.00
    239Mailify180.00
    240Leanplum180.00
    241Agilic180.00
    242Colabo170.00
    243Factoreal160.00
    244eMailPlatform150.00
    245MOBIT140.00
    246Traqli140.00
    247Inspired Mobile140.00
    248DeskGod140.00
    249Ampliz Marketing Software140.00
    250Post Planner130.00
    251GleanView130.00
    252Retainly130.00
    253Big Purple Dot130.00
    254erxes Inc130.00
    255Missinglettr130.00
    256atEvent120.00
    257REES46120.00
    258Maitre120.00
    2594Cite120.00
    260REES46 eCommerce Marketing Personalization Suite120.00
    261Carts Guru110.00
    262Usermind110.00
    263Lead Guerrilla110.00
    264Email List Verify110.00
    265Click2Mail Mailing Online100.00
    266MoonMail100.00
    267Mailendo100.00
    268Leadberry90.00
    269AllClients90.00
    270MindFire Studio90.00
    271VYPER80.00
    272Aline80.00
    273Pyze70.00
    274IBM Customer Experience70.00
    275ConvergeHub70.00
    276BrandSpot70.00
    277Zymplify70.00
    278Spotler Mail+70.00
    279SwiftERM60.00
    280Experiture60.00
    281Wemark60.00
    282Amplero60.00
    283Infer50.00
    284Amazingmail50.00
    285Uzeli50.00
    286Direxxis50.00
    287Wired Plus40.00
    288Venntive40.00
    289Loyalistic40.00
    290Aritic PinPoint40.00
    291Lockstep Collect40.00
    292Sailplay40.00
    293FunnelMaker30.00
    294Direct Mail Manager30.00
    295Gold Lasso30.00
    296EverThere30.00
    297Carrrot30.00
    298Marera30.00
    299SendOut30.00
    300Mariana30.00
    301Kulea.ma30.00
    302AD-Pure20.00
    303WinningWare QuickLaunch20.00
    304SimpleFeed20.00
    305OpenBack20.00
    306PUBLITRAC20.00
    307Rezza20.00
    308Womplify20.00
    309Aritic Marketing Automation20.00
    310Geotoko20.00
    311Indition20.00
    312Wylei20.00
    313Adapti20.00
    314Leadworx20.00
    315Captavi20.00
    316Qebot20.00
    317MediaVoice by Polar20.00
    318LeadGrabber Pro20.00
    319LiveTechnology20.00
    320AttributeApp20.00
    321Signal Engage20.00
    322Taptobook20.00
    323S&P BigDough20.00
    324Wrench.ai20.00
    325Munvo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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    Which company has the most significant market share in the Marketing Automation Platforms software space?

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    What are the top industries that usually use Marketing Automation Platforms softwares?

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