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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2024, over 1,104,308 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 910,334 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.50% of market share, HubSpot Marketing Hub with 9.44% of market share, Klaviyo with 7.60% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (27,850), Digital Marketing (22,073), Social Media (18,830).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

1554545

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2024

Over 1554545 companies are using Marketing Automation Platforms tools. MailChimp with 41.50% market share (645067 customers), HubSpot Marketing Hub with 9.44% market share (146800 customers), Klaviyo with 7.60% market share (118092 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.50%

645067

HubSpot Marketing Hub

9.44%

146800

Klaviyo

7.60%

118092

Intercom

5.09%

79065

ActiveCampaign

3.46%

53743

Others

32.92%

511778

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (786894 companies), 20 - 49 employees (379624 companies), 10 - 19 employees (277294 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 910334 (60.05%), United Kingdom with 163546 (10.79%), Canada with 93115 (6.14%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (27850), Digital Marketing (22073), Social Media (18830).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	645067	41.50
2	HubSpot Marketing Hub	146800	9.44
3	Klaviyo	118092	7.60
4	Intercom	79065	5.09
5	ActiveCampaign	53743	3.46
6	AdRoll	46384	2.98
7	Pardot	35931	2.31
8	OptinMonster	33907	2.18
9	Agile CRM	31719	2.04
10	MailerLite	28781	1.85
11	Marketo	28633	1.84
12	ConvertKit	18583	1.20
13	Drift	15114	0.97
14	Infusionsoft	15018	0.97
15	SharpSpring	14578	0.94
16	ClickFunnels	13137	0.85
17	WordStream Advisor	12397	0.80
18	Salesforce Marketing Cloud	11641	0.75
19	AWeber	11454	0.74
20	Zumvu	8747	0.56
21	RD Station	8453	0.54
22	Braze (Formerly Appboy)	8352	0.54
23	Drip	8010	0.52
24	PushOwl	6984	0.45
25	SendPulse	6095	0.39
26	Salsa Labs Nonprofit Marketing	5761	0.37
27	Autopilot	5158	0.33
28	Email It	5144	0.33
29	Launchpad	4785	0.31
30	iContact Email Marketing	4402	0.28
31	Workfront	4398	0.28
32	Sleeknote	4328	0.28
33	Benchmark Email	4150	0.27
34	SugarCRM	4050	0.26
35	Wisepops	4014	0.26
36	Omnisend	3965	0.26
37	Kartra	3941	0.25
38	Act-On	3914	0.25
39	WalkMe	3250	0.21
40	ONTRAPORT	2890	0.19
41	Nosto	2797	0.18
42	Simpleview	2714	0.17
43	Visitor Queue	2489	0.16
44	NiceJob	2440	0.16
45	Instapage	2353	0.15
46	Bizible	2337	0.15
47	Beamer	2334	0.15
48	Wishpond	2258	0.15
49	Cliengo	2231	0.14
50	Salesfusion	2206	0.14
51	Qzzr	2185	0.14
52	Sailthru	2135	0.14
53	Marketing 360	2078	0.13
54	Deadline Funnel	2051	0.13
55	Moosend	1922	0.12
56	GoSquared	1825	0.12
57	dotmailer	1793	0.12
58	Entrata ILS Portal	1752	0.11
59	Appointedd	1512	0.10
60	Exponea	1491	0.10
61	Force24	1435	0.09
62	Campaigner	1367	0.09
63	iZooto	1366	0.09
64	MasterBase	1067	0.07
65	smoove	1028	0.07
66	Iterable	1017	0.07
67	Viral Loops	901	0.06
68	Encharge	891	0.06
69	CommuniGator	803	0.05
70	LeadsRx	784	0.05
71	Hatchbuck	763	0.05
72	ActiveDEMAND	707	0.05
73	Supermetrics	698	0.04
74	Appforma	693	0.04
75	Boomtrain	675	0.04
76	LeadLander	633	0.04
77	Mailrelay	627	0.04
78	Frederick	611	0.04
79	Upsales CRM	607	0.04
80	Referrizer	599	0.04
81	EngageBay	584	0.04
82	Webtrekk	559	0.04
83	CallidusCloud	522	0.03
84	IBM Omni Channel Marketing (Unica)	512	0.03
85	Sarbacane	497	0.03
86	FreshMail	471	0.03
87	MyGuestlist	437	0.03
88	Siteglide	437	0.03
89	ActiveTrail	433	0.03
90	OptimalBlue LoanSifter	432	0.03
91	Localytics	423	0.03
92	Pageflex Pando	408	0.03
93	LeadSquared	407	0.03
94	Plezi	398	0.03
95	Envoke	398	0.03
96	eSputnik	397	0.03
97	Lead Liaison	396	0.03
98	Optimove	385	0.02
99	Action Recorder	370	0.02
100	bpm'online marketing	366	0.02
101	ContactPigeon	360	0.02
102	GreenRope	348	0.02
103	Greenrope Journeys	340	0.02
104	Nextiva	337	0.02
105	Affise	330	0.02
106	LeadFox	327	0.02
107	Retargeting	320	0.02
108	Kapost	318	0.02
109	Net Atlantic	301	0.02
110	Metadata.io	295	0.02
111	ShippingEasy	290	0.02
112	Percolate	280	0.02
113	Audience.to	256	0.02
114	Mautic	247	0.02
115	Remarkety	245	0.02
116	CoSchedule	244	0.02
117	Pure360	243	0.02
118	Bannerflow	241	0.02
119	Hunter	240	0.02
120	Oracle Responsys Interact	240	0.02
121	Silverpop	224	0.01
122	Passle	212	0.01
123	Dialog Insight	204	0.01
124	Vuture	201	0.01
125	Bizo	190	0.01
126	RecastAI	189	0.01
127	Jifflenow	175	0.01
128	GrooveJar	171	0.01
129	Allocadia	171	0.01
130	Fresh Relevance	162	0.01
131	Oktopost	161	0.01
132	Wigzo	160	0.01
133	Delivra	157	0.01
134	Conversio	147	0.01
135	BrandMaker	143	0.01
136	Tenfold	142	0.01
137	Sendloop	138	0.01
138	Xtremepush	137	0.01
139	Maropost Marketing Cloud	131	0.01
140	GoBig, Inc.	130	0.01
141	Digitaleo	123	0.01
142	AgencyAnalytics	120	0.01
143	SAS Marketing Automation	119	0.01
144	TechValidate	117	0.01
145	Sugar Market	116	0.01
146	BEYABLE	110	0.01
147	ProProfs Survey Maker	109	0.01
148	Microsoft Dynamics 365 Marketing	108	0.01
149	SyncApps	104	0.01
150	Skyword	100	0.01
151	SALESmanago Marketing Automation	99	0.01
152	Miin	96	0.01
153	ActiveConversion	91	0.01
154	Rejoiner	89	0.01
155	Movio	85	0.01
156	eClincher	84	0.01
157	BySide	81	0.01
158	Listagram	80	0.01
159	UserEngage	79	0.01
160	Personyze	78	0.01
161	Como	78	0.01
162	Digioh	77	0.00
163	Optmyzr	75	0.00
164	Planable	70	0.00
165	SalesGenius	69	0.00
166	LeadByte	67	0.00
167	User.com	67	0.00
168	eTrigue	66	0.00
169	InTouch	64	0.00
170	Yodle	62	0.00
171	Localist	60	0.00
172	ReachEdge	59	0.00
173	Mailigen	55	0.00
174	Leanplum	53	0.00
175	Ranked SEO	53	0.00
176	Automational	52	0.00
177	BigMarker	51	0.00
178	366 Degrees	51	0.00
179	QGraph	50	0.00
180	atEvent	49	0.00
181	Colabo	48	0.00
182	crmboost	46	0.00
183	LeadMaster	46	0.00
184	Net-Results	45	0.00
185	Genoo	45	0.00
186	Inkit	45	0.00
187	JumpCrew	45	0.00
188	Carts Guru	44	0.00
189	ConnectAndSell	43	0.00
190	Leadsius	43	0.00
191	JangoMail	38	0.00
192	Katabat	38	0.00
193	Amazingmail	37	0.00
194	EverString	36	0.00
195	Prisync	36	0.00
196	Makesbridge	36	0.00
197	INinbox	35	0.00
198	MOBIT	35	0.00
199	Wired Plus	35	0.00
200	RedEye	35	0.00
201	Picreel	34	0.00
202	SalesSeek	34	0.00
203	MatchCraft	34	0.00
204	Zaius	33	0.00
205	Oempro	33	0.00
206	4Cite	33	0.00
207	Bungee	32	0.00
208	SalesNexus	32	0.00
209	SalezShark	32	0.00
210	Synergy 8	32	0.00
211	Pyze	31	0.00
212	SocialBee	31	0.00
213	SeedLogix	31	0.00
214	NetProspex	29	0.00
215	Fulcrumapp	29	0.00
216	Boingnet	28	0.00
217	Mailify	26	0.00
218	Venntive	26	0.00
219	Marketing1by1	25	0.00
220	Marera	24	0.00
221	Contactually	23	0.00
222	Radius	23	0.00
223	Traqli	23	0.00
224	Resulticks	23	0.00
225	Synerise	21	0.00
226	SimplyCast	21	0.00
227	Inspired Mobile	21	0.00
228	Triggerbee	21	0.00
229	Platformly	21	0.00
230	Infer	20	0.00
231	Voucherify	18	0.00
232	Kutenda	18	0.00
233	Retainly	17	0.00
234	Real Magnet	17	0.00
235	GleanView	16	0.00
236	Direct Mail Manager	16	0.00
237	emfluence	16	0.00
238	OptiMine	16	0.00
239	Big Purple Dot	16	0.00
240	Loyalistic	16	0.00
241	Lead Guerrilla	15	0.00
242	ExpertSender	15	0.00
243	Mothernode CRM	14	0.00
244	Markitude	14	0.00
245	Captavi	14	0.00
246	REES46 eCommerce Marketing Personalization Suite	14	0.00
247	Antavo	13	0.00
248	DeskGod	13	0.00
249	Webpower	12	0.00
250	Click2Mail Mailing Online	11	0.00
251	Post Planner	11	0.00
252	Ampliz Marketing Software	11	0.00
253	ReadPeak	11	0.00
254	SutiCRM	10	0.00
255	REES46	10	0.00
256	Experiture	10	0.00
257	Propago	10	0.00
258	SmartMessage	10	0.00
259	Ungapped	10	0.00
260	Usermind	9	0.00
261	MoonMail	9	0.00
262	hubsell	9	0.00
263	Webmecanik	8	0.00
264	Amplero	8	0.00
265	eMailPlatform	8	0.00
266	Linked Helper	8	0.00
267	OpenBack	7	0.00
268	Marketfox	7	0.00
269	BrandSpot	7	0.00
270	Aline	7	0.00
271	Impactia	6	0.00
272	Gold Lasso	6	0.00
273	IBM Customer Experience	6	0.00
274	Captavi Platform	6	0.00
275	Antics DMS	6	0.00
276	Geotoko	6	0.00
277	Pipz	6	0.00
278	ChannelNet	6	0.00
279	MindFire Studio	6	0.00
280	Dashcord	6	0.00
281	Mailendo	6	0.00
282	Systeme	6	0.00
283	C2CRM	5	0.00
284	searchfuse	5	0.00
285	Hypegrowth	5	0.00
286	iPresso	5	0.00
287	VYPER	5	0.00
288	Wemark	5	0.00
289	erxes Inc	5	0.00
290	Adapti	5	0.00
291	Uzeli	5	0.00
292	Agilic	5	0.00
293	Missinglettr	5	0.00
294	Aritic PinPoint	5	0.00
295	EverThere	4	0.00
296	Carrrot	4	0.00
297	SendOut	4	0.00
298	Email List Verify	4	0.00
299	Mariana	4	0.00
300	Zymplify	4	0.00
301	FunnelMaker	3	0.00
302	AD-Pure	3	0.00
303	WinningWare QuickLaunch	3	0.00
304	PUBLITRAC	3	0.00
305	Womplify	3	0.00
306	MediaVoice by Polar	3	0.00
307	SAM.ai	3	0.00
308	LiveTechnology	3	0.00
309	Direxxis	3	0.00
310	Beeketing for Shopify	3	0.00
311	AllProWebTools	2	0.00
312	BuzzBoard	2	0.00
313	IdealPath	2	0.00
314	ConvergeHub	2	0.00
315	PostHelpers	2	0.00
316	Real Strategic	2	0.00
317	Indition	2	0.00
318	Wylei	2	0.00
319	Plainflow	2	0.00
320	SmartNotify Me	2	0.00
321	Vibetrace	2	0.00
322	Hiplay	2	0.00
323	Fyoosion	2	0.00
324	TruCadence	2	0.00
325	Limelight Platform	2	0.00
326	Indition Customer Relationship Automation	2	0.00
327	Automatr	2	0.00
328	Eightfold Logic	2	0.00