Marketing Automation Platforms

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

324

Technologies Tracked

2014102

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 2014102 companies are using Marketing Automation Platforms tools. MailChimp with 40.88% market share (823431 customers), Klaviyo with 11.06% market share (222661 customers), Intercom with 8.20% market share (165242 customers).

Technology

Market Share (Est.)

Customers

  • MailChimp

    40.88%

    823431

  • Klaviyo

    11.06%

    222661

  • Intercom

    8.20%

    165242

  • HubSpot Marketing Hub

    8.00%

    161149

  • ActiveCampaign

    2.91%

    58676

  • Others

    28.94%

    582943

  • Marketing Automation Platforms Customers by Employee Size

    The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1167681 companies), 20 - 49 employees (544766 companies), 100 - 249 employees (240709 companies).

    Employee Size

    Marketing Automation Platforms Customers by Geography

    Companies using Marketing Automation Platforms technology software are majorly from the United States with 1054217 (56.81%), United Kingdom with 204753 (11.03%), Australia with 108811 (5.86%) customers respectively.

    Customers

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    Company Logo

    Marketing Automation Platforms Customers by Industry

    Top industries that use Marketing Automation Platforms for Marketing (23473), Digital Marketing (18554), Social Media (15846).

    Customers

    Market Share for Top Marketing Automation Platforms Technologies

    Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1MailChimp82343140.88
    2Klaviyo22266111.06
    3Intercom1652428.20
    4HubSpot Marketing Hub1611498.00
    5ActiveCampaign586762.91
    6MailerLite577012.86
    7AdRoll416302.07
    8Agile CRM409342.03
    9OptinMonster325191.61
    10Pardot287921.43
    11ConvertKit278741.38
    12Marketo261471.30
    13Omnisend258021.28
    14Zumvu185210.92
    15ClickFunnels173150.86
    16Retargeting133090.66
    17Braze (Formerly Appboy)125470.62
    18AWeber123960.62
    19Salesforce Marketing Cloud123930.62
    20Infusionsoft121650.60
    21SendPulse118210.59
    22Drift117400.58
    23RD Station116990.58
    24SharpSpring110230.55
    25Email It78460.39
    26Drip66120.33
    27Kartra51670.26
    28Launchpad50820.25
    29Workfront44750.22
    30SugarCRM43990.22
    31WalkMe42530.21
    32Autopilot41450.21
    33Benchmark Email40510.20
    34Sleeknote40230.20
    35iContact Email Marketing39700.20
    36Salsa Labs Nonprofit Marketing39560.20
    37PushOwl32520.16
    38Deadline Funnel31170.15
    39NiceJob30450.15
    40Wishpond28240.14
    41Visitor Queue27680.14
    42ONTRAPORT27410.14
    43Act-On27220.14
    44Nosto26660.13
    45Beamer26510.13
    46Simpleview26210.13
    47Cliengo25660.13
    48Moosend25150.12
    49Wisepops23590.12
    50Salesfusion23340.12
    51iZooto22500.11
    52dotmailer19660.10
    53Instapage18680.09
    54Sailthru18360.09
    55GoSquared18050.09
    56Bizible18020.09
    57Exponea16110.08
    58Force2415270.08
    59smoove14930.07
    60Marketing 36014030.07
    61Systeme13550.07
    62Iterable13280.07
    63Encharge11520.06
    64Supermetrics11100.06
    65Viral Loops9930.05
    66Entrata Marketing Strategy Hub9460.05
    67MasterBase9190.05
    68Leadsquared Marketing Automation9130.05
    69Campaigner9060.04
    70Mailrelay8610.04
    71Hatchbuck8000.04
    72Appointedd7770.04
    73Appforma7500.04
    74Clay7140.04
    75Envoke7050.04
    76Frederick6950.03
    77Upsales CRM6760.03
    78eSputnik6710.03
    79Sarbacane6360.03
    80Referrizer6360.03
    81ActiveDEMAND6020.03
    82CallidusCloud5690.03
    83IBM Omni Channel Marketing (Unica)5370.03
    84LeadSquared5270.03
    85LeadsRx5270.03
    86Webtrekk5240.03
    87CommuniGator5190.03
    88Nextiva5160.03
    89EngageBay4950.02
    90OptimalBlue LoanSifter4940.02
    91Microsoft Dynamics 365 Marketing4870.02
    92Action Recorder4720.02
    93FreshMail4700.02
    94LeadLander4600.02
    95Mautic4550.02
    96MyGuestlist4480.02
    97ActiveTrail4400.02
    98Optimove4360.02
    99Percolate4220.02
    100LeadFox4160.02
    101Lead Liaison4100.02
    102Affise3980.02
    103Hunter3970.02
    104ContactPigeon3800.02
    105Bannerflow3690.02
    106Pageflex Pando3650.02
    107Siteglide3550.02
    108Plezi3240.02
    109Oracle Responsys Interact3100.02
    110bpm'online marketing3030.02
    111GreenRope2980.01
    112Greenrope Journeys2930.01
    113Dialog Insight2920.01
    114Passle2850.01
    115Jifflenow2840.01
    116Localytics2800.01
    117Zaius2780.01
    118CoSchedule2560.01
    119Fresh Relevance2490.01
    120Kapost2340.01
    121Allocadia2260.01
    122Metadata.io2150.01
    123Remarkety2130.01
    124Xtremepush1940.01
    125Tenfold1930.01
    126SALESmanago Marketing Automation1910.01
    127Silverpop1890.01
    128Oktopost1860.01
    129RecastAI1840.01
    130Bizo1820.01
    131Wigzo1730.01
    132Delivra1720.01
    133Vuture1690.01
    134ShippingEasy1670.01
    135Dashly1480.01
    136Pure3601430.01
    137Sugar Market1340.01
    138Conversio1290.01
    139SAS Marketing Automation1290.01
    140SocialBee1270.01
    141BrandMaker1240.01
    142BigMarker1230.01
    143AgencyAnalytics1210.01
    144Optmyzr1190.01
    145Sendloop1180.01
    146Net Atlantic1150.01
    147ProProfs Survey Maker1150.01
    148Digitaleo1130.01
    149Webmecanik1130.01
    150Maropost Marketing Cloud1120.01
    151SyncApps1110.01
    152Digioh1100.01
    153Como1100.01
    154Planable1060.01
    155Miin1030.01
    156SimplyCast1020.01
    157BEYABLE970.00
    158SalesAutoPilot910.00
    159InTouch900.00
    160Ranked SEO900.00
    161Skyword870.00
    162Voucherify870.00
    163Listagram860.00
    164Synerise840.00
    165Inkit840.00
    166Movio780.00
    167LeadByte770.00
    168TechValidate730.00
    169UserEngage710.00
    170Personyze690.00
    171Localist690.00
    172GrooveJar680.00
    173Rejoiner670.00
    174Antavo670.00
    175QGraph630.00
    176eClincher610.00
    177GoBig, Inc.590.00
    178User.com570.00
    179EverString550.00
    180Radius530.00
    181eTrigue500.00
    182MatchCraft490.00
    183Bungee480.00
    184RedEye480.00
    185Prisync470.00
    186ConnectAndSell470.00
    187Genoo460.00
    188Yodle460.00
    189Fulcrumapp440.00
    190SalesGenius420.00
    191Mothernode CRM410.00
    192Qzzr410.00
    193BySide390.00
    194Mailigen380.00
    195JangoMail370.00
    196SalesNexus370.00
    197Oempro370.00
    198Propago370.00
    199ReachEdge370.00
    200Leadsius360.00
    201Inflection340.00
    202SeedLogix320.00
    203Net-Results310.00
    204LeadMaster310.00
    205Automational300.00
    206OptiMine290.00
    207366 Degrees290.00
    208ActiveConversion280.00
    209Pipz280.00
    210Synergy 8280.00
    211ExpertSender280.00
    212Contactually270.00
    213Dess Digital240.00
    214SalesSeek230.00
    215Leanplum230.00
    216SmartMessage230.00
    217Picreel220.00
    218C2CRM220.00
    219Real Magnet220.00
    220SAM.ai220.00
    221Katabat190.00
    222hubsell190.00
    223Makesbridge190.00
    224Resulticks190.00
    225Platformly190.00
    226NetProspex180.00
    227Colabo170.00
    228Mailify170.00
    229Triggerbee160.00
    230Factoreal160.00
    231emfluence150.00
    232Traqli150.00
    233Inspired Mobile150.00
    234Ampliz Marketing Software150.00
    235MOBIT140.00
    236REES46140.00
    237DeskGod140.00
    238GleanView130.00
    239Retainly130.00
    240Big Purple Dot130.00
    241Ungapped130.00
    242REES46 eCommerce Marketing Personalization Suite130.00
    243ReadPeak130.00
    244Carts Guru120.00
    245atEvent120.00
    2464Cite120.00
    247Click2Mail Mailing Online110.00
    248Usermind110.00
    249Lead Guerrilla110.00
    250Mailendo110.00
    251Post Planner100.00
    252ChannelNet100.00
    253MindFire Studio90.00
    254Linked Helper90.00
    255iPresso80.00
    256Zymplify80.00
    257Aline80.00
    258IBM Customer Experience70.00
    259BrandSpot70.00
    260eMailPlatform70.00
    261Pyze60.00
    262Infer60.00
    263MoonMail60.00
    264JumpCrew60.00
    265Wemark60.00
    266erxes Inc60.00
    267Amplero60.00
    268Email List Verify60.00
    269Missinglettr60.00
    270Spotler Mail+60.00
    271ConvergeHub50.00
    272Uzeli50.00
    273Agilic50.00
    274Direxxis50.00
    275SalezShark40.00
    276Experiture40.00
    277Marera40.00
    278Limelight Platform40.00
    279Aritic PinPoint40.00
    280Lockstep Collect40.00
    281Sailplay40.00
    282FunnelMaker30.00
    283Direct Mail Manager30.00
    284Gold Lasso30.00
    285WinningWare QuickLaunch30.00
    286Wired Plus30.00
    287Leadberry30.00
    288Carrrot30.00
    289Hypegrowth30.00
    290VYPER30.00
    291SendOut30.00
    292Captavi30.00
    293MagNews30.00
    294Mariana30.00
    295Kulea.ma30.00
    296AD-Pure20.00
    297SimpleFeed20.00
    298OpenBack20.00
    299EverThere20.00
    300Amazingmail20.00
    301PUBLITRAC20.00
    302AllClients20.00
    303Rezza20.00
    304Womplify20.00
    305Aritic Marketing Automation20.00
    306SalesPanda20.00
    307Geotoko20.00
    308Indition20.00
    309Wylei20.00
    310SmartNotify Me20.00
    311Boingnet20.00
    312Adapti20.00
    313Leadworx20.00
    314Qebot20.00
    315MediaVoice by Polar20.00
    316LeadGrabber Pro20.00
    317Loyalistic20.00
    318LiveTechnology20.00
    319AttributeApp20.00
    320Signal Engage20.00
    321Taptobook20.00
    322S&P BigDough20.00
    323Wrench.ai20.00
    324Munvo20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Automation Platforms software market leaders?

    Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.

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    How many companies use Marketing Automation Platforms software these days?

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    Which company has the most significant market share in the Marketing Automation Platforms software space?

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    What are the top industries that usually use Marketing Automation Platforms softwares?

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