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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,142,559 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,054,217 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.88% of market share, Klaviyo with 11.06% of market share, Intercom with 8.20% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (23,473), Digital Marketing (18,554), Social Media (15,846).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

324

Technologies Tracked

2014102

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 2014102 companies are using Marketing Automation Platforms tools. MailChimp with 40.88% market share (823431 customers), Klaviyo with 11.06% market share (222661 customers), Intercom with 8.20% market share (165242 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.88%

823431

Klaviyo

11.06%

222661

Intercom

8.20%

165242

HubSpot Marketing Hub

8.00%

161149

ActiveCampaign

2.91%

58676

Others

28.94%

582943

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1167681 companies), 20 - 49 employees (544766 companies), 100 - 249 employees (240709 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1054217 (56.81%), United Kingdom with 204753 (11.03%), Australia with 108811 (5.86%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (23473), Digital Marketing (18554), Social Media (15846).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	823431	40.88
2	Klaviyo	222661	11.06
3	Intercom	165242	8.20
4	HubSpot Marketing Hub	161149	8.00
5	ActiveCampaign	58676	2.91
6	MailerLite	57701	2.86
7	AdRoll	41630	2.07
8	Agile CRM	40934	2.03
9	OptinMonster	32519	1.61
10	Pardot	28792	1.43
11	ConvertKit	27874	1.38
12	Marketo	26147	1.30
13	Omnisend	25802	1.28
14	Zumvu	18521	0.92
15	ClickFunnels	17315	0.86
16	Retargeting	13309	0.66
17	Braze (Formerly Appboy)	12547	0.62
18	AWeber	12396	0.62
19	Salesforce Marketing Cloud	12393	0.62
20	Infusionsoft	12165	0.60
21	SendPulse	11821	0.59
22	Drift	11740	0.58
23	RD Station	11699	0.58
24	SharpSpring	11023	0.55
25	Email It	7846	0.39
26	Drip	6612	0.33
27	Kartra	5167	0.26
28	Launchpad	5082	0.25
29	Workfront	4475	0.22
30	SugarCRM	4399	0.22
31	WalkMe	4253	0.21
32	Autopilot	4145	0.21
33	Benchmark Email	4051	0.20
34	Sleeknote	4023	0.20
35	iContact Email Marketing	3970	0.20
36	Salsa Labs Nonprofit Marketing	3956	0.20
37	PushOwl	3252	0.16
38	Deadline Funnel	3117	0.15
39	NiceJob	3045	0.15
40	Wishpond	2824	0.14
41	Visitor Queue	2768	0.14
42	ONTRAPORT	2741	0.14
43	Act-On	2722	0.14
44	Nosto	2666	0.13
45	Beamer	2651	0.13
46	Simpleview	2621	0.13
47	Cliengo	2566	0.13
48	Moosend	2515	0.12
49	Wisepops	2359	0.12
50	Salesfusion	2334	0.12
51	iZooto	2250	0.11
52	dotmailer	1966	0.10
53	Instapage	1868	0.09
54	Sailthru	1836	0.09
55	GoSquared	1805	0.09
56	Bizible	1802	0.09
57	Exponea	1611	0.08
58	Force24	1527	0.08
59	smoove	1493	0.07
60	Marketing 360	1403	0.07
61	Systeme	1355	0.07
62	Iterable	1328	0.07
63	Encharge	1152	0.06
64	Supermetrics	1110	0.06
65	Viral Loops	993	0.05
66	Entrata Marketing Strategy Hub	946	0.05
67	MasterBase	919	0.05
68	Leadsquared Marketing Automation	913	0.05
69	Campaigner	906	0.04
70	Mailrelay	861	0.04
71	Hatchbuck	800	0.04
72	Appointedd	777	0.04
73	Appforma	750	0.04
74	Clay	714	0.04
75	Envoke	705	0.04
76	Frederick	695	0.03
77	Upsales CRM	676	0.03
78	eSputnik	671	0.03
79	Sarbacane	636	0.03
80	Referrizer	636	0.03
81	ActiveDEMAND	602	0.03
82	CallidusCloud	569	0.03
83	IBM Omni Channel Marketing (Unica)	537	0.03
84	LeadSquared	527	0.03
85	LeadsRx	527	0.03
86	Webtrekk	524	0.03
87	CommuniGator	519	0.03
88	Nextiva	516	0.03
89	EngageBay	495	0.02
90	OptimalBlue LoanSifter	494	0.02
91	Microsoft Dynamics 365 Marketing	487	0.02
92	Action Recorder	472	0.02
93	FreshMail	470	0.02
94	LeadLander	460	0.02
95	Mautic	455	0.02
96	MyGuestlist	448	0.02
97	ActiveTrail	440	0.02
98	Optimove	436	0.02
99	Percolate	422	0.02
100	LeadFox	416	0.02
101	Lead Liaison	410	0.02
102	Affise	398	0.02
103	Hunter	397	0.02
104	ContactPigeon	380	0.02
105	Bannerflow	369	0.02
106	Pageflex Pando	365	0.02
107	Siteglide	355	0.02
108	Plezi	324	0.02
109	Oracle Responsys Interact	310	0.02
110	bpm'online marketing	303	0.02
111	GreenRope	298	0.01
112	Greenrope Journeys	293	0.01
113	Dialog Insight	292	0.01
114	Passle	285	0.01
115	Jifflenow	284	0.01
116	Localytics	280	0.01
117	Zaius	278	0.01
118	CoSchedule	256	0.01
119	Fresh Relevance	249	0.01
120	Kapost	234	0.01
121	Allocadia	226	0.01
122	Metadata.io	215	0.01
123	Remarkety	213	0.01
124	Xtremepush	194	0.01
125	Tenfold	193	0.01
126	SALESmanago Marketing Automation	191	0.01
127	Silverpop	189	0.01
128	Oktopost	186	0.01
129	RecastAI	184	0.01
130	Bizo	182	0.01
131	Wigzo	173	0.01
132	Delivra	172	0.01
133	Vuture	169	0.01
134	ShippingEasy	167	0.01
135	Dashly	148	0.01
136	Pure360	143	0.01
137	Sugar Market	134	0.01
138	Conversio	129	0.01
139	SAS Marketing Automation	129	0.01
140	SocialBee	127	0.01
141	BrandMaker	124	0.01
142	BigMarker	123	0.01
143	AgencyAnalytics	121	0.01
144	Optmyzr	119	0.01
145	Sendloop	118	0.01
146	Net Atlantic	115	0.01
147	ProProfs Survey Maker	115	0.01
148	Digitaleo	113	0.01
149	Webmecanik	113	0.01
150	Maropost Marketing Cloud	112	0.01
151	SyncApps	111	0.01
152	Digioh	110	0.01
153	Como	110	0.01
154	Planable	106	0.01
155	Miin	103	0.01
156	SimplyCast	102	0.01
157	BEYABLE	97	0.00
158	SalesAutoPilot	91	0.00
159	InTouch	90	0.00
160	Ranked SEO	90	0.00
161	Skyword	87	0.00
162	Voucherify	87	0.00
163	Listagram	86	0.00
164	Synerise	84	0.00
165	Inkit	84	0.00
166	Movio	78	0.00
167	LeadByte	77	0.00
168	TechValidate	73	0.00
169	UserEngage	71	0.00
170	Personyze	69	0.00
171	Localist	69	0.00
172	GrooveJar	68	0.00
173	Rejoiner	67	0.00
174	Antavo	67	0.00
175	QGraph	63	0.00
176	eClincher	61	0.00
177	GoBig, Inc.	59	0.00
178	User.com	57	0.00
179	EverString	55	0.00
180	Radius	53	0.00
181	eTrigue	50	0.00
182	MatchCraft	49	0.00
183	Bungee	48	0.00
184	RedEye	48	0.00
185	Prisync	47	0.00
186	ConnectAndSell	47	0.00
187	Genoo	46	0.00
188	Yodle	46	0.00
189	Fulcrumapp	44	0.00
190	SalesGenius	42	0.00
191	Mothernode CRM	41	0.00
192	Qzzr	41	0.00
193	BySide	39	0.00
194	Mailigen	38	0.00
195	JangoMail	37	0.00
196	SalesNexus	37	0.00
197	Oempro	37	0.00
198	Propago	37	0.00
199	ReachEdge	37	0.00
200	Leadsius	36	0.00
201	Inflection	34	0.00
202	SeedLogix	32	0.00
203	Net-Results	31	0.00
204	LeadMaster	31	0.00
205	Automational	30	0.00
206	OptiMine	29	0.00
207	366 Degrees	29	0.00
208	ActiveConversion	28	0.00
209	Pipz	28	0.00
210	Synergy 8	28	0.00
211	ExpertSender	28	0.00
212	Contactually	27	0.00
213	Dess Digital	24	0.00
214	SalesSeek	23	0.00
215	Leanplum	23	0.00
216	SmartMessage	23	0.00
217	Picreel	22	0.00
218	C2CRM	22	0.00
219	Real Magnet	22	0.00
220	SAM.ai	22	0.00
221	Katabat	19	0.00
222	hubsell	19	0.00
223	Makesbridge	19	0.00
224	Resulticks	19	0.00
225	Platformly	19	0.00
226	NetProspex	18	0.00
227	Colabo	17	0.00
228	Mailify	17	0.00
229	Triggerbee	16	0.00
230	Factoreal	16	0.00
231	emfluence	15	0.00
232	Traqli	15	0.00
233	Inspired Mobile	15	0.00
234	Ampliz Marketing Software	15	0.00
235	MOBIT	14	0.00
236	REES46	14	0.00
237	DeskGod	14	0.00
238	GleanView	13	0.00
239	Retainly	13	0.00
240	Big Purple Dot	13	0.00
241	Ungapped	13	0.00
242	REES46 eCommerce Marketing Personalization Suite	13	0.00
243	ReadPeak	13	0.00
244	Carts Guru	12	0.00
245	atEvent	12	0.00
246	4Cite	12	0.00
247	Click2Mail Mailing Online	11	0.00
248	Usermind	11	0.00
249	Lead Guerrilla	11	0.00
250	Mailendo	11	0.00
251	Post Planner	10	0.00
252	ChannelNet	10	0.00
253	MindFire Studio	9	0.00
254	Linked Helper	9	0.00
255	iPresso	8	0.00
256	Zymplify	8	0.00
257	Aline	8	0.00
258	IBM Customer Experience	7	0.00
259	BrandSpot	7	0.00
260	eMailPlatform	7	0.00
261	Pyze	6	0.00
262	Infer	6	0.00
263	MoonMail	6	0.00
264	JumpCrew	6	0.00
265	Wemark	6	0.00
266	erxes Inc	6	0.00
267	Amplero	6	0.00
268	Email List Verify	6	0.00
269	Missinglettr	6	0.00
270	Spotler Mail+	6	0.00
271	ConvergeHub	5	0.00
272	Uzeli	5	0.00
273	Agilic	5	0.00
274	Direxxis	5	0.00
275	SalezShark	4	0.00
276	Experiture	4	0.00
277	Marera	4	0.00
278	Limelight Platform	4	0.00
279	Aritic PinPoint	4	0.00
280	Lockstep Collect	4	0.00
281	Sailplay	4	0.00
282	FunnelMaker	3	0.00
283	Direct Mail Manager	3	0.00
284	Gold Lasso	3	0.00
285	WinningWare QuickLaunch	3	0.00
286	Wired Plus	3	0.00
287	Leadberry	3	0.00
288	Carrrot	3	0.00
289	Hypegrowth	3	0.00
290	VYPER	3	0.00
291	SendOut	3	0.00
292	Captavi	3	0.00
293	MagNews	3	0.00
294	Mariana	3	0.00
295	Kulea.ma	3	0.00
296	AD-Pure	2	0.00
297	SimpleFeed	2	0.00
298	OpenBack	2	0.00
299	EverThere	2	0.00
300	Amazingmail	2	0.00
301	PUBLITRAC	2	0.00
302	AllClients	2	0.00
303	Rezza	2	0.00
304	Womplify	2	0.00
305	Aritic Marketing Automation	2	0.00
306	SalesPanda	2	0.00
307	Geotoko	2	0.00
308	Indition	2	0.00
309	Wylei	2	0.00
310	SmartNotify Me	2	0.00
311	Boingnet	2	0.00
312	Adapti	2	0.00
313	Leadworx	2	0.00
314	Qebot	2	0.00
315	MediaVoice by Polar	2	0.00
316	LeadGrabber Pro	2	0.00
317	Loyalistic	2	0.00
318	LiveTechnology	2	0.00
319	AttributeApp	2	0.00
320	Signal Engage	2	0.00
321	Taptobook	2	0.00
322	S&P BigDough	2	0.00
323	Wrench.ai	2	0.00
324	Munvo	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.