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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,114,687 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,031,133 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 40.99% of market share, Klaviyo with 11.08% of market share, Intercom with 8.30% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,856), Digital Marketing (18,123), Social Media (15,442).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

325

Technologies Tracked

1950050

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1950050 companies are using Marketing Automation Platforms tools. MailChimp with 40.99% market share (799379 customers), Klaviyo with 11.08% market share (215992 customers), Intercom with 8.30% market share (161770 customers).

Technology

Market Share (Est.)

Customers

MailChimp

40.99%

799379

Klaviyo

11.08%

215992

Intercom

8.30%

161770

HubSpot Marketing Hub

7.89%

153799

ActiveCampaign

2.92%

56898

Others

28.83%

562212

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1135439 companies), 20 - 49 employees (523221 companies), 100 - 249 employees (226558 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1031133 (57.01%), United Kingdom with 199551 (11.03%), Australia with 105265 (5.82%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22856), Digital Marketing (18123), Social Media (15442).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	799379	40.99
2	Klaviyo	215992	11.08
3	Intercom	161770	8.30
4	HubSpot Marketing Hub	153799	7.89
5	ActiveCampaign	56898	2.92
6	MailerLite	55048	2.82
7	Agile CRM	41176	2.11
8	AdRoll	39501	2.03
9	OptinMonster	30865	1.58
10	Pardot	27194	1.39
11	ConvertKit	26874	1.38
12	Omnisend	24647	1.26
13	Marketo	24080	1.23
14	Zumvu	18788	0.96
15	ClickFunnels	16520	0.85
16	Retargeting	12986	0.67
17	Salesforce Marketing Cloud	12498	0.64
18	AWeber	12017	0.62
19	Braze (Formerly Appboy)	11945	0.61
20	RD Station	11879	0.61
21	Infusionsoft	11706	0.60
22	SendPulse	11514	0.59
23	Drift	10817	0.55
24	SharpSpring	10541	0.54
25	Email It	7442	0.38
26	Drip	6308	0.32
27	Kartra	5003	0.26
28	Launchpad	4622	0.24
29	Workfront	4481	0.23
30	SugarCRM	4295	0.22
31	Benchmark Email	3975	0.20
32	iContact Email Marketing	3887	0.20
33	Sleeknote	3854	0.20
34	Salsa Labs Nonprofit Marketing	3768	0.19
35	Autopilot	3729	0.19
36	WalkMe	3509	0.18
37	PushOwl	3064	0.16
38	Deadline Funnel	3033	0.16
39	NiceJob	2920	0.15
40	Wishpond	2697	0.14
41	Beamer	2665	0.14
42	ONTRAPORT	2651	0.14
43	Act-On	2620	0.13
44	Visitor Queue	2582	0.13
45	Simpleview	2577	0.13
46	Nosto	2516	0.13
47	Cliengo	2468	0.13
48	Moosend	2441	0.13
49	Salesfusion	2295	0.12
50	Wisepops	2255	0.12
51	iZooto	2150	0.11
52	dotmailer	1894	0.10
53	GoSquared	1767	0.09
54	Instapage	1763	0.09
55	Sailthru	1722	0.09
56	Iterable	1647	0.08
57	Bizible	1622	0.08
58	Exponea	1526	0.08
59	smoove	1471	0.08
60	Force24	1460	0.07
61	Systeme	1357	0.07
62	Marketing 360	1330	0.07
63	Encharge	1130	0.06
64	Supermetrics	1129	0.06
65	Viral Loops	974	0.05
66	MasterBase	906	0.05
67	Clay	905	0.05
68	Campaigner	877	0.04
69	Leadsquared Marketing Automation	868	0.04
70	Mailrelay	861	0.04
71	Entrata Marketing Strategy Hub	771	0.04
72	Hatchbuck	763	0.04
73	Appforma	745	0.04
74	Envoke	724	0.04
75	eSputnik	687	0.04
76	Upsales CRM	681	0.03
77	Frederick	679	0.03
78	Sarbacane	676	0.03
79	Appointedd	651	0.03
80	Referrizer	611	0.03
81	Lead Liaison	606	0.03
82	CallidusCloud	581	0.03
83	ActiveDEMAND	558	0.03
84	IBM Omni Channel Marketing (Unica)	530	0.03
85	Nextiva	513	0.03
86	LeadSquared	508	0.03
87	Webtrekk	504	0.03
88	CommuniGator	500	0.03
89	LeadsRx	494	0.03
90	OptimalBlue LoanSifter	481	0.02
91	EngageBay	475	0.02
92	LeadLander	456	0.02
93	Microsoft Dynamics 365 Marketing	449	0.02
94	Mautic	447	0.02
95	Optimove	446	0.02
96	FreshMail	441	0.02
97	Action Recorder	438	0.02
98	ActiveTrail	433	0.02
99	MyGuestlist	430	0.02
100	Percolate	429	0.02
101	Affise	405	0.02
102	LeadFox	399	0.02
103	Hunter	392	0.02
104	Siteglide	362	0.02
105	Pageflex Pando	361	0.02
106	ContactPigeon	358	0.02
107	Bannerflow	358	0.02
108	Plezi	306	0.02
109	Jifflenow	295	0.02
110	GreenRope	291	0.01
111	bpm'online marketing	289	0.01
112	Greenrope Journeys	285	0.01
113	Dialog Insight	281	0.01
114	Localytics	277	0.01
115	Zaius	273	0.01
116	Passle	268	0.01
117	CoSchedule	257	0.01
118	RecastAI	251	0.01
119	Allocadia	228	0.01
120	Kapost	226	0.01
121	Oracle Responsys Interact	217	0.01
122	Xtremepush	213	0.01
123	Remarkety	203	0.01
124	Metadata.io	203	0.01
125	Digitaleo	197	0.01
126	Fresh Relevance	192	0.01
127	Tenfold	191	0.01
128	Oktopost	188	0.01
129	Bizo	188	0.01
130	SALESmanago Marketing Automation	180	0.01
131	Silverpop	180	0.01
132	Vuture	179	0.01
133	Wigzo	175	0.01
134	ShippingEasy	163	0.01
135	Delivra	154	0.01
136	SocialBee	149	0.01
137	Dashly	143	0.01
138	Pure360	138	0.01
139	Sugar Market	136	0.01
140	Conversio	129	0.01
141	BrandMaker	127	0.01
142	SAS Marketing Automation	127	0.01
143	Optmyzr	124	0.01
144	AgencyAnalytics	124	0.01
145	Digioh	122	0.01
146	Sendloop	122	0.01
147	BigMarker	122	0.01
148	Net Atlantic	114	0.01
149	Webmecanik	112	0.01
150	SyncApps	112	0.01
151	Maropost Marketing Cloud	111	0.01
152	Planable	109	0.01
153	Como	109	0.01
154	ProProfs Survey Maker	107	0.01
155	BEYABLE	104	0.01
156	SimplyCast	100	0.01
157	Ranked SEO	91	0.00
158	Miin	90	0.00
159	SalesAutoPilot	88	0.00
160	Skyword	87	0.00
161	InTouch	87	0.00
162	Synerise	86	0.00
163	Voucherify	81	0.00
164	Localist	81	0.00
165	Listagram	79	0.00
166	LeadByte	78	0.00
167	Inkit	76	0.00
168	GrooveJar	75	0.00
169	UserEngage	69	0.00
170	Movio	69	0.00
171	Personyze	68	0.00
172	Rejoiner	66	0.00
173	Antavo	66	0.00
174	TechValidate	66	0.00
175	eTrigue	62	0.00
176	eClincher	62	0.00
177	QGraph	62	0.00
178	Fulcrumapp	62	0.00
179	hubsell	58	0.00
180	GoBig, Inc.	57	0.00
181	User.com	56	0.00
182	EverString	55	0.00
183	Radius	55	0.00
184	ConnectAndSell	53	0.00
185	Boingnet	51	0.00
186	Qzzr	50	0.00
187	RedEye	49	0.00
188	Triggerbee	47	0.00
189	MatchCraft	47	0.00
190	Prisync	46	0.00
191	Yodle	46	0.00
192	Bungee	45	0.00
193	Genoo	43	0.00
194	SalesNexus	43	0.00
195	Mothernode CRM	42	0.00
196	MagNews	42	0.00
197	SalesGenius	41	0.00
198	ReadPeak	41	0.00
199	Picreel	39	0.00
200	SalezShark	39	0.00
201	Inflection	39	0.00
202	Oempro	38	0.00
203	Propago	38	0.00
204	Limelight Platform	37	0.00
205	ReachEdge	37	0.00
206	JangoMail	36	0.00
207	Automational	35	0.00
208	Leadsius	35	0.00
209	Mailigen	34	0.00
210	emfluence	34	0.00
211	BySide	34	0.00
212	OptiMine	33	0.00
213	Resulticks	31	0.00
214	LeadMaster	30	0.00
215	Net-Results	29	0.00
216	ActiveConversion	28	0.00
217	Synergy 8	28	0.00
218	Ungapped	28	0.00
219	Pipz	27	0.00
220	iPresso	27	0.00
221	Contactually	26	0.00
222	SeedLogix	25	0.00
223	366 Degrees	25	0.00
224	ExpertSender	25	0.00
225	Dess Digital	25	0.00
226	Platformly	24	0.00
227	C2CRM	23	0.00
228	Real Magnet	23	0.00
229	SalesSeek	23	0.00
230	SmartMessage	22	0.00
231	SAM.ai	22	0.00
232	JumpCrew	21	0.00
233	Pro Profs Poll Maker	20	0.00
234	Katabat	20	0.00
235	Makesbridge	20	0.00
236	Linked Helper	20	0.00
237	ChannelNet	19	0.00
238	NetProspex	18	0.00
239	Mailify	18	0.00
240	Leanplum	18	0.00
241	Agilic	18	0.00
242	Colabo	17	0.00
243	Factoreal	16	0.00
244	eMailPlatform	15	0.00
245	MOBIT	14	0.00
246	Traqli	14	0.00
247	Inspired Mobile	14	0.00
248	DeskGod	14	0.00
249	Ampliz Marketing Software	14	0.00
250	Post Planner	13	0.00
251	GleanView	13	0.00
252	Retainly	13	0.00
253	Big Purple Dot	13	0.00
254	erxes Inc	13	0.00
255	Missinglettr	13	0.00
256	atEvent	12	0.00
257	REES46	12	0.00
258	Maitre	12	0.00
259	4Cite	12	0.00
260	REES46 eCommerce Marketing Personalization Suite	12	0.00
261	Carts Guru	11	0.00
262	Usermind	11	0.00
263	Lead Guerrilla	11	0.00
264	Email List Verify	11	0.00
265	Click2Mail Mailing Online	10	0.00
266	MoonMail	10	0.00
267	Mailendo	10	0.00
268	Leadberry	9	0.00
269	AllClients	9	0.00
270	MindFire Studio	9	0.00
271	VYPER	8	0.00
272	Aline	8	0.00
273	Pyze	7	0.00
274	IBM Customer Experience	7	0.00
275	ConvergeHub	7	0.00
276	BrandSpot	7	0.00
277	Zymplify	7	0.00
278	Spotler Mail+	7	0.00
279	SwiftERM	6	0.00
280	Experiture	6	0.00
281	Wemark	6	0.00
282	Amplero	6	0.00
283	Infer	5	0.00
284	Amazingmail	5	0.00
285	Uzeli	5	0.00
286	Direxxis	5	0.00
287	Wired Plus	4	0.00
288	Venntive	4	0.00
289	Loyalistic	4	0.00
290	Aritic PinPoint	4	0.00
291	Lockstep Collect	4	0.00
292	Sailplay	4	0.00
293	FunnelMaker	3	0.00
294	Direct Mail Manager	3	0.00
295	Gold Lasso	3	0.00
296	EverThere	3	0.00
297	Carrrot	3	0.00
298	Marera	3	0.00
299	SendOut	3	0.00
300	Mariana	3	0.00
301	Kulea.ma	3	0.00
302	AD-Pure	2	0.00
303	WinningWare QuickLaunch	2	0.00
304	SimpleFeed	2	0.00
305	OpenBack	2	0.00
306	PUBLITRAC	2	0.00
307	Rezza	2	0.00
308	Womplify	2	0.00
309	Aritic Marketing Automation	2	0.00
310	Geotoko	2	0.00
311	Indition	2	0.00
312	Wylei	2	0.00
313	Adapti	2	0.00
314	Leadworx	2	0.00
315	Captavi	2	0.00
316	Qebot	2	0.00
317	MediaVoice by Polar	2	0.00
318	LeadGrabber Pro	2	0.00
319	LiveTechnology	2	0.00
320	AttributeApp	2	0.00
321	Signal Engage	2	0.00
322	Taptobook	2	0.00
323	S&P BigDough	2	0.00
324	Wrench.ai	2	0.00
325	Munvo	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.