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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,076,767 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,032,911 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 39.74% of market share, Klaviyo with 11.52% of market share, Intercom with 8.52% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (22,162), Digital Marketing (17,342), Social Media (14,832).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

332

Technologies Tracked

1924773

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1924773 companies are using Marketing Automation Platforms tools. MailChimp with 39.74% market share (764830 customers), Klaviyo with 11.52% market share (221820 customers), Intercom with 8.52% market share (163913 customers).

Technology

Market Share (Est.)

Customers

MailChimp

39.74%

764830

Klaviyo

11.52%

221820

Intercom

8.52%

163913

HubSpot Marketing Hub

7.98%

153545

MailerLite

2.87%

55314

Others

29.37%

565351

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1113476 companies), 20 - 49 employees (522073 companies), 100 - 249 employees (231578 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1032911 (57.57%), United Kingdom with 195521 (10.90%), Canada with 105247 (5.87%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (22162), Digital Marketing (17342), Social Media (14832).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	764830	39.74
2	Klaviyo	221820	11.52
3	Intercom	163913	8.52
4	HubSpot Marketing Hub	153545	7.98
5	MailerLite	55314	2.87
6	ActiveCampaign	53682	2.79
7	AdRoll	41191	2.14
8	Agile CRM	41093	2.13
9	Pardot	30819	1.60
10	Marketo	29581	1.54
11	ConvertKit	29171	1.52
12	OptinMonster	28537	1.48
13	Omnisend	25050	1.30
14	Zumvu	18797	0.98
15	ClickFunnels	15691	0.82
16	Braze (Formerly Appboy)	14659	0.76
17	Salesforce Marketing Cloud	14566	0.76
18	Drift	11723	0.61
19	AWeber	11603	0.60
20	RD Station	11199	0.58
21	Infusionsoft	11118	0.58
22	SharpSpring	10372	0.54
23	SendPulse	10371	0.54
24	WalkMe	8044	0.42
25	Email It	7635	0.40
26	Drip	6210	0.32
27	Kartra	4780	0.25
28	Workfront	4638	0.24
29	Launchpad	4444	0.23
30	Autopilot	4337	0.23
31	SugarCRM	4253	0.22
32	Microsoft Dynamics 365 Marketing	3851	0.20
33	Sleeknote	3739	0.19
34	iContact Email Marketing	3738	0.19
35	Salsa Labs Nonprofit Marketing	3349	0.17
36	Deadline Funnel	2915	0.15
37	NiceJob	2729	0.14
38	PushOwl	2711	0.14
39	Act-On	2691	0.14
40	Beamer	2620	0.14
41	ONTRAPORT	2576	0.13
42	Wishpond	2575	0.13
43	Simpleview	2553	0.13
44	Benchmark Email	2489	0.13
45	Nosto	2435	0.13
46	Moosend	2358	0.12
47	Visitor Queue	2348	0.12
48	Cliengo	2292	0.12
49	Salesfusion	2278	0.12
50	Wisepops	2164	0.11
51	iZooto	2048	0.11
52	Clay	1734	0.09
53	dotmailer	1726	0.09
54	Bizible	1709	0.09
55	GoSquared	1700	0.09
56	Sailthru	1699	0.09
57	Iterable	1667	0.09
58	Instapage	1648	0.09
59	Exponea	1598	0.08
60	smoove	1439	0.07
61	Systeme	1339	0.07
62	Force24	1317	0.07
63	Marketing 360	1267	0.07
64	Supermetrics	1143	0.06
65	Encharge	1122	0.06
66	Campaigner	876	0.05
67	Viral Loops	846	0.04
68	Leadsquared Marketing Automation	830	0.04
69	Mailrelay	803	0.04
70	Envoke	762	0.04
71	Appforma	732	0.04
72	Hatchbuck	720	0.04
73	eSputnik	714	0.04
74	Frederick	687	0.04
75	Upsales CRM	670	0.03
76	Sarbacane	665	0.03
77	Lead Liaison	659	0.03
78	Appointedd	643	0.03
79	CallidusCloud	596	0.03
80	Referrizer	582	0.03
81	Nextiva	555	0.03
82	ActiveDEMAND	539	0.03
83	LeadSquared	535	0.03
84	IBM Omni Channel Marketing (Unica)	521	0.03
85	Qzzr	508	0.03
86	LeadsRx	490	0.03
87	OptimalBlue LoanSifter	482	0.03
88	LeadLander	475	0.02
89	CommuniGator	470	0.02
90	Webtrekk	461	0.02
91	EngageBay	460	0.02
92	Mautic	446	0.02
93	Action Recorder	436	0.02
94	MyGuestlist	427	0.02
95	Percolate	414	0.02
96	FreshMail	411	0.02
97	Optimove	405	0.02
98	Affise	394	0.02
99	Zoko	392	0.02
100	Hunter	385	0.02
101	LeadFox	368	0.02
102	Retargeting	367	0.02
103	Siteglide	365	0.02
104	Bannerflow	355	0.02
105	Pageflex Pando	352	0.02
106	ContactPigeon	335	0.02
107	Jifflenow	295	0.02
108	ActiveTrail	284	0.01
109	Localytics	280	0.01
110	bpm'online marketing	277	0.01
111	GreenRope	277	0.01
112	Plezi	275	0.01
113	Passle	275	0.01
114	Dialog Insight	272	0.01
115	Greenrope Journeys	270	0.01
116	Wigzo	258	0.01
117	Metadata.io	252	0.01
118	CoSchedule	250	0.01
119	Xtremepush	242	0.01
120	Bizo	229	0.01
121	Allocadia	220	0.01
122	Kapost	214	0.01
123	MasterBase	203	0.01
124	Digitaleo	199	0.01
125	Oracle Responsys Interact	198	0.01
126	SALESmanago Marketing Automation	190	0.01
127	Vuture	189	0.01
128	Oktopost	186	0.01
129	Tenfold	183	0.01
130	Remarkety	182	0.01
131	Fresh Relevance	173	0.01
132	Silverpop	163	0.01
133	ShippingEasy	160	0.01
134	Sugar Market	158	0.01
135	RecastAI	156	0.01
136	SocialBee	149	0.01
137	Sendloop	144	0.01
138	BigMarker	136	0.01
139	Pure360	135	0.01
140	AgencyAnalytics	133	0.01
141	ProProfs Survey Maker	133	0.01
142	Dashly	132	0.01
143	Optmyzr	129	0.01
144	Planable	128	0.01
145	SAS Marketing Automation	128	0.01
146	BrandMaker	125	0.01
147	Conversio	125	0.01
148	Delivra	124	0.01
149	Webmecanik	117	0.01
150	Ranked SEO	117	0.01
151	Digioh	111	0.01
152	Como	109	0.01
153	Synerise	104	0.01
154	Maropost Marketing Cloud	103	0.01
155	SyncApps	103	0.01
156	BEYABLE	102	0.01
157	Miin	101	0.01
158	SimplyCast	96	0.00
159	Fulcrumapp	96	0.00
160	Skyword	88	0.00
161	QGraph	83	0.00
162	Localist	83	0.00
163	LeadByte	82	0.00
164	Net Atlantic	82	0.00
165	Antavo	80	0.00
166	GrooveJar	79	0.00
167	SalesAutoPilot	79	0.00
168	InTouch	78	0.00
169	Inkit	78	0.00
170	Listagram	76	0.00
171	Aline	75	0.00
172	Personyze	74	0.00
173	Voucherify	74	0.00
174	Inflection	72	0.00
175	Triggerbee	70	0.00
176	MagNews	67	0.00
177	Movio	67	0.00
178	eTrigue	66	0.00
179	UserEngage	64	0.00
180	Radius	64	0.00
181	Rejoiner	63	0.00
182	eClincher	63	0.00
183	TechValidate	62	0.00
184	Boingnet	59	0.00
185	GoBig, Inc.	58	0.00
186	hubsell	56	0.00
187	EverString	55	0.00
188	ConnectAndSell	55	0.00
189	User.com	55	0.00
190	ReadPeak	55	0.00
191	RedEye	54	0.00
192	eMailPlatform	49	0.00
193	Yodle	47	0.00
194	MatchCraft	47	0.00
195	emfluence	46	0.00
196	Prisync	45	0.00
197	Zaius	45	0.00
198	ExpertSender	45	0.00
199	SalesNexus	44	0.00
200	Mothernode CRM	43	0.00
201	Picreel	42	0.00
202	SmartMessage	42	0.00
203	Genoo	41	0.00
204	ActiveConversion	41	0.00
205	SalezShark	41	0.00
206	SalesGenius	41	0.00
207	Gold Lasso	39	0.00
208	Spotler Mail+	39	0.00
209	Propago	38	0.00
210	Bungee	37	0.00
211	Limelight Platform	37	0.00
212	Pro Profs Poll Maker	36	0.00
213	OptiMine	36	0.00
214	JangoMail	35	0.00
215	ReachEdge	35	0.00
216	iPresso	34	0.00
217	Resulticks	34	0.00
218	Oempro	33	0.00
219	Automational	33	0.00
220	BySide	32	0.00
221	Leadsius	31	0.00
222	Net-Results	30	0.00
223	LeadMaster	30	0.00
224	Mailigen	29	0.00
225	Synergy 8	29	0.00
226	MindFire Studio	29	0.00
227	366 Degrees	27	0.00
228	Contactually	26	0.00
229	Maitre	26	0.00
230	Pipz	26	0.00
231	JumpCrew	26	0.00
232	Ungapped	26	0.00
233	Platformly	26	0.00
234	Dess Digital	26	0.00
235	SAM.ai	25	0.00
236	SeedLogix	25	0.00
237	NetProspex	23	0.00
238	Entrata Marketing Strategy Hub	23	0.00
239	SalesSeek	22	0.00
240	Kulea.ma	22	0.00
241	C2CRM	21	0.00
242	SimpleFeed	21	0.00
243	Real Magnet	21	0.00
244	ChannelNet	21	0.00
245	Katabat	19	0.00
246	Agilic	19	0.00
247	Colabo	18	0.00
248	Mailify	18	0.00
249	Linked Helper	17	0.00
250	Post Planner	16	0.00
251	Experiture	16	0.00
252	Leanplum	16	0.00
253	Inspired Mobile	16	0.00
254	EverThere	15	0.00
255	Makesbridge	15	0.00
256	REES46 eCommerce Marketing Personalization Suite	15	0.00
257	Sailplay	15	0.00
258	Factoreal	15	0.00
259	GleanView	14	0.00
260	Ampliz Marketing Software	14	0.00
261	Pyze	13	0.00
262	Big Purple Dot	13	0.00
263	DeskGod	13	0.00
264	Mailendo	13	0.00
265	Missinglettr	13	0.00
266	Impactia	12	0.00
267	atEvent	12	0.00
268	Retainly	12	0.00
269	REES46	12	0.00
270	AllClients	12	0.00
271	Traqli	12	0.00
272	4Cite	12	0.00
273	erxes Inc	12	0.00
274	Carts Guru	11	0.00
275	MOBIT	11	0.00
276	Usermind	11	0.00
277	MoonMail	11	0.00
278	Email List Verify	11	0.00
279	Click2Mail Mailing Online	10	0.00
280	SutiCRM	10	0.00
281	ConvergeHub	10	0.00
282	Aritic PinPoint	10	0.00
283	Lead Guerrilla	9	0.00
284	Leadberry	9	0.00
285	VYPER	8	0.00
286	TXTImpact SMS Marketing	8	0.00
287	Vibetrace	8	0.00
288	Hiplay	8	0.00
289	IBM Customer Experience	7	0.00
290	Direct Mail Manager	6	0.00
291	SwiftERM	6	0.00
292	Wemark	6	0.00
293	Amplero	6	0.00
294	Zymplify	6	0.00
295	Munvo	6	0.00
296	Amazingmail	5	0.00
297	Carrrot	5	0.00
298	Direxxis	5	0.00
299	Infer	4	0.00
300	Wired Plus	4	0.00
301	Aritic Marketing Automation	4	0.00
302	Algoworks Opportunity Manager	4	0.00
303	Marera	4	0.00
304	BrandSpot	4	0.00
305	Venntive	4	0.00
306	Loyalistic	4	0.00
307	Lockstep Collect	4	0.00
308	FunnelMaker	3	0.00
309	Geotoko	3	0.00
310	AutoDealer Plus	3	0.00
311	SendOut	3	0.00
312	Mariana	3	0.00
313	AD-Pure	2	0.00
314	WinningWare QuickLaunch	2	0.00
315	OpenBack	2	0.00
316	PUBLITRAC	2	0.00
317	Womplify	2	0.00
318	Indition	2	0.00
319	Wylei	2	0.00
320	Fyoosion	2	0.00
321	Adapti	2	0.00
322	Leadworx	2	0.00
323	Captavi	2	0.00
324	Qebot	2	0.00
325	MediaVoice by Polar	2	0.00
326	Uzeli	2	0.00
327	LeadGrabber Pro	2	0.00
328	LiveTechnology	2	0.00
329	AttributeApp	2	0.00
330	Signal Engage	2	0.00
331	Taptobook	2	0.00
332	S&P BigDough	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.