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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2025, over 1,176,995 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,037,742 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.27% of market share, Klaviyo with 10.36% of market share, HubSpot Marketing Hub with 8.06% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (24,814), Digital Marketing (19,825), Social Media (16,808).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

328

Technologies Tracked

1966895

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2025

Over 1966895 companies are using Marketing Automation Platforms tools. MailChimp with 41.27% market share (811740 customers), Klaviyo with 10.36% market share (203813 customers), HubSpot Marketing Hub with 8.06% market share (158624 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.27%

811740

Klaviyo

10.36%

203813

HubSpot Marketing Hub

8.06%

158624

Intercom

7.88%

154909

ActiveCampaign

3.02%

59388

Others

29.41%

578421

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1152468 companies), 20 - 49 employees (546266 companies), 100 - 249 employees (239215 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1037742 (56.55%), United Kingdom with 203293 (11.08%), Canada with 109923 (5.99%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (24814), Digital Marketing (19825), Social Media (16808).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	811740	41.27
2	Klaviyo	203813	10.36
3	HubSpot Marketing Hub	158624	8.06
4	Intercom	154909	7.88
5	ActiveCampaign	59388	3.02
6	MailerLite	54730	2.78
7	Agile CRM	41685	2.12
8	AdRoll	41666	2.12
9	OptinMonster	31781	1.62
10	Pardot	29586	1.50
11	Marketo	26501	1.35
12	ConvertKit	25946	1.32
13	Omnisend	22915	1.17
14	Zumvu	18617	0.95
15	ClickFunnels	16384	0.83
16	Retargeting	13931	0.71
17	Salesforce Marketing Cloud	13812	0.70
18	Infusionsoft	12841	0.65
19	Braze (Formerly Appboy)	12252	0.62
20	AWeber	12166	0.62
21	RD Station	11729	0.60
22	Drift	11531	0.59
23	SendPulse	11381	0.58
24	SharpSpring	11202	0.57
25	Email It	7049	0.36
26	Drip	6636	0.34
27	SugarCRM	5355	0.27
28	Kartra	4911	0.25
29	Launchpad	4774	0.24
30	Workfront	4597	0.23
31	Benchmark Email	4191	0.21
32	iContact Email Marketing	4122	0.21
33	Autopilot	4105	0.21
34	Salsa Labs Nonprofit Marketing	4005	0.20
35	Sleeknote	3941	0.20
36	WalkMe	3456	0.18
37	PushOwl	3297	0.17
38	Salesfusion	3019	0.15
39	Deadline Funnel	3009	0.15
40	Act-On	2998	0.15
41	NiceJob	2976	0.15
42	Visitor Queue	2787	0.14
43	ONTRAPORT	2756	0.14
44	Wishpond	2687	0.14
45	Nosto	2656	0.14
46	Simpleview	2603	0.13
47	Cliengo	2592	0.13
48	Moosend	2480	0.13
49	Wisepops	2404	0.12
50	dotmailer	2210	0.11
51	Beamer	2085	0.11
52	iZooto	2008	0.10
53	Instapage	1933	0.10
54	Sailthru	1881	0.10
55	GoSquared	1775	0.09
56	Bizible	1772	0.09
57	Exponea	1594	0.08
58	Iterable	1434	0.07
59	Force24	1426	0.07
60	Marketing 360	1419	0.07
61	Encharge	1295	0.07
62	smoove	1287	0.07
63	Systeme	1275	0.06
64	Supermetrics	1184	0.06
65	Entrata Marketing Strategy Hub	1040	0.05
66	MasterBase	1022	0.05
67	Viral Loops	1003	0.05
68	Campaigner	996	0.05
69	Leadsquared Marketing Automation	952	0.05
70	Mailrelay	850	0.04
71	Hatchbuck	814	0.04
72	Appointedd	813	0.04
73	Appforma	741	0.04
74	Upsales CRM	676	0.03
75	Frederick	675	0.03
76	IBM Omni Channel Marketing (Unica)	671	0.03
77	CallidusCloud	660	0.03
78	eSputnik	658	0.03
79	Sarbacane	653	0.03
80	Envoke	651	0.03
81	Referrizer	629	0.03
82	Microsoft Dynamics 365 Marketing	618	0.03
83	LeadSquared	586	0.03
84	Nextiva	578	0.03
85	ActiveDEMAND	573	0.03
86	CommuniGator	553	0.03
87	Webtrekk	549	0.03
88	EngageBay	543	0.03
89	LeadsRx	540	0.03
90	Mautic	530	0.03
91	Percolate	513	0.03
92	FreshMail	508	0.03
93	OptimalBlue LoanSifter	485	0.02
94	LeadLander	484	0.02
95	Lead Liaison	470	0.02
96	Hunter	468	0.02
97	ActiveTrail	466	0.02
98	Optimove	460	0.02
99	MyGuestlist	453	0.02
100	Action Recorder	448	0.02
101	Clay	420	0.02
102	LeadFox	418	0.02
103	Affise	418	0.02
104	ContactPigeon	383	0.02
105	Bannerflow	380	0.02
106	Pageflex Pando	374	0.02
107	CoSchedule	346	0.02
108	Oracle Responsys Interact	341	0.02
109	Siteglide	340	0.02
110	Localytics	328	0.02
111	Plezi	324	0.02
112	GreenRope	310	0.02
113	Greenrope Journeys	301	0.02
114	bpm'online marketing	300	0.02
115	Jifflenow	298	0.02
116	Passle	290	0.01
117	Zaius	284	0.01
118	Kapost	270	0.01
119	Allocadia	266	0.01
120	Dialog Insight	263	0.01
121	Fresh Relevance	261	0.01
122	SALESmanago Marketing Automation	227	0.01
123	Tenfold	223	0.01
124	Metadata.io	222	0.01
125	Oktopost	221	0.01
126	Remarkety	220	0.01
127	Delivra	198	0.01
128	Vuture	193	0.01
129	Xtremepush	192	0.01
130	Silverpop	191	0.01
131	Pure360	179	0.01
132	ShippingEasy	178	0.01
133	Wigzo	177	0.01
134	RecastAI	172	0.01
135	BrandMaker	171	0.01
136	Bizo	169	0.01
137	Sugar Market	168	0.01
138	SAS Marketing Automation	164	0.01
139	AgencyAnalytics	145	0.01
140	Dashly	145	0.01
141	BigMarker	136	0.01
142	Conversio	134	0.01
143	Net Atlantic	131	0.01
144	Optmyzr	126	0.01
145	Sendloop	124	0.01
146	Digitaleo	120	0.01
147	Maropost Marketing Cloud	119	0.01
148	ProProfs Survey Maker	117	0.01
149	Webmecanik	116	0.01
150	InTouch	115	0.01
151	Digioh	114	0.01
152	Como	111	0.01
153	SyncApps	110	0.01
154	BEYABLE	106	0.01
155	SimplyCast	106	0.01
156	LeadByte	99	0.01
157	Planable	96	0.00
158	Voucherify	90	0.00
159	eClincher	90	0.00
160	TechValidate	89	0.00
161	SalesAutoPilot	88	0.00
162	Inkit	86	0.00
163	Listagram	86	0.00
164	Localist	86	0.00
165	Miin	85	0.00
166	Ranked SEO	76	0.00
167	Movio	75	0.00
168	UserEngage	74	0.00
169	Skyword	71	0.00
170	Antavo	71	0.00
171	GrooveJar	69	0.00
172	Personyze	69	0.00
173	EverString	67	0.00
174	Rejoiner	67	0.00
175	QGraph	67	0.00
176	Yodle	63	0.00
177	eTrigue	62	0.00
178	Synerise	62	0.00
179	ConnectAndSell	62	0.00
180	MatchCraft	55	0.00
181	GoBig, Inc.	53	0.00
182	RedEye	51	0.00
183	Fulcrumapp	51	0.00
184	LeadMaster	50	0.00
185	SocialBee	48	0.00
186	Genoo	46	0.00
187	Prisync	45	0.00
188	SalesNexus	45	0.00
189	Qzzr	44	0.00
190	JangoMail	43	0.00
191	Mothernode CRM	43	0.00
192	Bungee	41	0.00
193	Radius	41	0.00
194	BySide	41	0.00
195	User.com	40	0.00
196	SalesGenius	40	0.00
197	Mailigen	39	0.00
198	Oempro	39	0.00
199	Propago	39	0.00
200	Net-Results	38	0.00
201	ReachEdge	38	0.00
202	Leadsius	38	0.00
203	OptiMine	36	0.00
204	ExpertSender	36	0.00
205	Contactually	35	0.00
206	Automational	33	0.00
207	ActiveConversion	32	0.00
208	SeedLogix	32	0.00
209	Pipz	29	0.00
210	SalesSeek	28	0.00
211	SmartMessage	28	0.00
212	Inflection	28	0.00
213	Synergy 8	27	0.00
214	366 Degrees	27	0.00
215	Resulticks	27	0.00
216	Triggerbee	26	0.00
217	C2CRM	25	0.00
218	Leanplum	25	0.00
219	NetProspex	23	0.00
220	Picreel	22	0.00
221	Katabat	22	0.00
222	Colabo	22	0.00
223	atEvent	20	0.00
224	emfluence	20	0.00
225	hubsell	20	0.00
226	Real Magnet	20	0.00
227	Makesbridge	20	0.00
228	Platformly	20	0.00
229	Mailify	19	0.00
230	4Cite	18	0.00
231	Click2Mail Mailing Online	17	0.00
232	ReadPeak	17	0.00
233	Lead Guerrilla	16	0.00
234	Audience.to	16	0.00
235	Big Purple Dot	16	0.00
236	Ampliz Marketing Software	16	0.00
237	Usermind	15	0.00
238	Inspired Mobile	15	0.00
239	MOBIT	14	0.00
240	Factoreal	14	0.00
241	Post Planner	13	0.00
242	GleanView	13	0.00
243	Carts Guru	13	0.00
244	Sageflo Archiver	13	0.00
245	Retainly	12	0.00
246	REES46	12	0.00
247	iPresso	12	0.00
248	DeskGod	11	0.00
249	Ungapped	11	0.00
250	MindFire Studio	11	0.00
251	eMailPlatform	11	0.00
252	Linked Helper	11	0.00
253	Traqli	10	0.00
254	ChannelNet	10	0.00
255	Mailendo	10	0.00
256	JumpCrew	9	0.00
257	REES46 eCommerce Marketing Personalization Suite	9	0.00
258	Zymplify	9	0.00
259	Infer	8	0.00
260	Wemark	8	0.00
261	Amplero	8	0.00
262	Missinglettr	8	0.00
263	Pyze	7	0.00
264	IBM Customer Experience	7	0.00
265	SalezShark	7	0.00
266	erxes Inc	7	0.00
267	BrandSpot	7	0.00
268	Direxxis	7	0.00
269	Aline	7	0.00
270	Sailplay	7	0.00
271	MoonMail	6	0.00
272	Email List Verify	6	0.00
273	ConvergeHub	5	0.00
274	Marera	5	0.00
275	Limelight Platform	5	0.00
276	SAM.ai	5	0.00
277	Agilic	5	0.00
278	LiveTechnology	5	0.00
279	Spotler Mail+	5	0.00
280	Direct Mail Manager	4	0.00
281	Gold Lasso	4	0.00
282	Wired Plus	4	0.00
283	EverThere	4	0.00
284	Experiture	4	0.00
285	Rezza	4	0.00
286	MediaVoice by Polar	4	0.00
287	Aritic PinPoint	4	0.00
288	Lockstep Collect	4	0.00
289	FunnelMaker	3	0.00
290	WinningWare QuickLaunch	3	0.00
291	OpenBack	3	0.00
292	Leadberry	3	0.00
293	Hypegrowth	3	0.00
294	VYPER	3	0.00
295	SendOut	3	0.00
296	Captavi	3	0.00
297	MagNews	3	0.00
298	S&P BigDough	3	0.00
299	Munvo	3	0.00
300	Kulea.ma	3	0.00
301	AD-Pure	2	0.00
302	SimpleFeed	2	0.00
303	Amazingmail	2	0.00
304	PUBLITRAC	2	0.00
305	AllClients	2	0.00
306	Womplify	2	0.00
307	Aritic Marketing Automation	2	0.00
308	SalesPanda	2	0.00
309	Geotoko	2	0.00
310	Indition	2	0.00
311	Wylei	2	0.00
312	Carrrot	2	0.00
313	SmartNotify Me	2	0.00
314	Boingnet	2	0.00
315	Marketing1by1	2	0.00
316	Adapti	2	0.00
317	TruCadence	2	0.00
318	Venntive	2	0.00
319	Leadworx	2	0.00
320	Qebot	2	0.00
321	Uzeli	2	0.00
322	LeadGrabber Pro	2	0.00
323	Loyalistic	2	0.00
324	Mariana	2	0.00
325	Eightfold Logic	2	0.00
326	Beeketing for Shopify	2	0.00
327	Taptobook	2	0.00
328	Wrench.ai	2	0.00