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Marketing Automation Platforms

Q: How many companies use Marketing Automation Platforms software these days?

Around the world in 2026, over 1,099,640 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 1,046,277 companies using Marketing Automation Platforms tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Automation Platforms software space?

The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 41.10% of market share, Klaviyo with 11.40% of market share, Intercom with 8.77% of market share. Check for other Marketing Automation Platforms technologies market share here.

Q: What are the top industries that usually use Marketing Automation Platforms softwares?

The top industries that use Marketing Automation Platforms software are Marketing (21,556), Digital Marketing (16,730), Social Media (14,247).

Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

331

Technologies Tracked

1965439

Companies Tracked

Categories related to Marketing Automation Platforms

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Automation Platforms technologies in 2026

Over 1965439 companies are using Marketing Automation Platforms tools. MailChimp with 41.10% market share (807866 customers), Klaviyo with 11.40% market share (224039 customers), Intercom with 8.77% market share (172457 customers).

Technology

Market Share (Est.)

Customers

MailChimp

41.10%

807866

Klaviyo

11.40%

224039

Intercom

8.77%

172457

HubSpot Marketing Hub

7.96%

156433

MailerLite

2.92%

57463

Others

27.84%

547181

Marketing Automation Platforms Customers by Employee Size

The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (1172036 companies), 20 - 49 employees (516230 companies), 100 - 249 employees (217061 companies).

Employee Size

Marketing Automation Platforms Customers by Geography

Companies using Marketing Automation Platforms technology software are majorly from the United States with 1046277 (57.27%), United Kingdom with 201259 (11.02%), Canada with 105698 (5.79%) customers respectively.

Customers

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Marketing Automation Platforms Customers by Industry

Top industries that use Marketing Automation Platforms for Marketing (21556), Digital Marketing (16730), Social Media (14247).

Customers

Market Share for Top Marketing Automation Platforms Technologies

Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	807866	41.10
2	Klaviyo	224039	11.40
3	Intercom	172457	8.77
4	HubSpot Marketing Hub	156433	7.96
5	MailerLite	57463	2.92
6	ActiveCampaign	56692	2.88
7	Agile CRM	40990	2.09
8	AdRoll	36853	1.88
9	OptinMonster	29864	1.52
10	ConvertKit	27958	1.42
11	Omnisend	25731	1.31
12	Pardot	24577	1.25
13	Marketo	20760	1.06
14	Zumvu	18686	0.95
15	ClickFunnels	17031	0.87
16	Salesforce Marketing Cloud	12356	0.63
17	Drift	12354	0.63
18	AWeber	12233	0.62
19	Infusionsoft	11617	0.59
20	RD Station	11453	0.58
21	Braze (Formerly Appboy)	11384	0.58
22	SendPulse	11208	0.57
23	SharpSpring	10195	0.52
24	Email It	8085	0.41
25	WalkMe	7813	0.40
26	Drip	6261	0.32
27	Launchpad	5438	0.28
28	Kartra	5128	0.26
29	Workfront	4561	0.23
30	SugarCRM	4281	0.22
31	Autopilot	4030	0.21
32	iContact Email Marketing	3938	0.20
33	Salsa Labs Nonprofit Marketing	3762	0.19
34	Sleeknote	3748	0.19
35	Deadline Funnel	3090	0.16
36	NiceJob	2938	0.15
37	Beamer	2821	0.14
38	Simpleview	2779	0.14
39	PushOwl	2750	0.14
40	Wishpond	2693	0.14
41	ONTRAPORT	2679	0.14
42	Benchmark Email	2596	0.13
43	Moosend	2483	0.13
44	Act-On	2467	0.13
45	Cliengo	2441	0.12
46	Nosto	2439	0.12
47	Visitor Queue	2344	0.12
48	Salesfusion	2281	0.12
49	iZooto	2198	0.11
50	Wisepops	2111	0.11
51	dotmailer	1865	0.09
52	Instapage	1761	0.09
53	GoSquared	1728	0.09
54	Sailthru	1646	0.08
55	Exponea	1552	0.08
56	Bizible	1523	0.08
57	smoove	1498	0.08
58	Iterable	1467	0.07
59	Systeme	1452	0.07
60	Clay	1419	0.07
61	Force24	1415	0.07
62	Marketing 360	1324	0.07
63	Encharge	1144	0.06
64	Supermetrics	1113	0.06
65	Viral Loops	951	0.05
66	Campaigner	872	0.04
67	Leadsquared Marketing Automation	867	0.04
68	Mailrelay	865	0.04
69	Envoke	765	0.04
70	Appforma	760	0.04
71	eSputnik	744	0.04
72	Frederick	738	0.04
73	Upsales CRM	712	0.04
74	Hatchbuck	692	0.04
75	Appointedd	682	0.03
76	Sarbacane	664	0.03
77	Referrizer	612	0.03
78	CallidusCloud	586	0.03
79	Lead Liaison	585	0.03
80	Nextiva	542	0.03
81	IBM Omni Channel Marketing (Unica)	526	0.03
82	LeadSquared	524	0.03
83	OptimalBlue LoanSifter	509	0.03
84	CommuniGator	500	0.03
85	Webtrekk	496	0.03
86	LeadsRx	490	0.02
87	Action Recorder	471	0.02
88	ActiveDEMAND	468	0.02
89	Mautic	449	0.02
90	MyGuestlist	446	0.02
91	Microsoft Dynamics 365 Marketing	432	0.02
92	EngageBay	431	0.02
93	FreshMail	427	0.02
94	Percolate	421	0.02
95	LeadLander	413	0.02
96	LeadFox	398	0.02
97	Optimove	392	0.02
98	Affise	391	0.02
99	Hunter	385	0.02
100	Retargeting	375	0.02
101	Siteglide	369	0.02
102	Qzzr	361	0.02
103	Pageflex Pando	359	0.02
104	ContactPigeon	349	0.02
105	Bannerflow	314	0.02
106	Plezi	296	0.02
107	Jifflenow	296	0.02
108	Greenrope Journeys	292	0.01
109	ActiveTrail	291	0.01
110	GreenRope	289	0.01
111	RecastAI	289	0.01
112	bpm'online marketing	286	0.01
113	Dialog Insight	285	0.01
114	Localytics	284	0.01
115	Passle	270	0.01
116	Xtremepush	257	0.01
117	CoSchedule	257	0.01
118	Bizo	234	0.01
119	Allocadia	222	0.01
120	Kapost	220	0.01
121	Oracle Responsys Interact	218	0.01
122	MasterBase	205	0.01
123	Zaius	199	0.01
124	Digitaleo	198	0.01
125	Fresh Relevance	194	0.01
126	Remarkety	191	0.01
127	Oktopost	188	0.01
128	SALESmanago Marketing Automation	179	0.01
129	Vuture	175	0.01
130	Tenfold	172	0.01
131	ShippingEasy	164	0.01
132	Wigzo	154	0.01
133	SocialBee	151	0.01
134	Dashly	146	0.01
135	Silverpop	145	0.01
136	Pure360	138	0.01
137	BigMarker	137	0.01
138	Sugar Market	134	0.01
139	Delivra	129	0.01
140	Optmyzr	127	0.01
141	AgencyAnalytics	127	0.01
142	SAS Marketing Automation	127	0.01
143	Conversio	126	0.01
144	Digioh	124	0.01
145	Ranked SEO	124	0.01
146	BrandMaker	123	0.01
147	Metadata.io	122	0.01
148	Webmecanik	121	0.01
149	Planable	114	0.01
150	SyncApps	112	0.01
151	Como	111	0.01
152	Maropost Marketing Cloud	109	0.01
153	BEYABLE	107	0.01
154	Net Atlantic	103	0.01
155	SimplyCast	101	0.01
156	ProProfs Survey Maker	95	0.00
157	Miin	95	0.00
158	Synerise	90	0.00
159	Skyword	88	0.00
160	QGraph	88	0.00
161	SalesAutoPilot	86	0.00
162	InTouch	84	0.00
163	Inkit	83	0.00
164	Voucherify	81	0.00
165	Localist	81	0.00
166	LeadByte	79	0.00
167	Listagram	79	0.00
168	GrooveJar	76	0.00
169	UserEngage	66	0.00
170	eTrigue	65	0.00
171	TechValidate	65	0.00
172	Sendloop	62	0.00
173	eClincher	62	0.00
174	Rejoiner	61	0.00
175	Aline	61	0.00
176	GoBig, Inc.	60	0.00
177	Personyze	60	0.00
178	Fulcrumapp	60	0.00
179	User.com	59	0.00
180	Movio	59	0.00
181	Inflection	58	0.00
182	EverString	55	0.00
183	Radius	55	0.00
184	Antavo	55	0.00
185	hubsell	54	0.00
186	ConnectAndSell	53	0.00
187	Boingnet	51	0.00
188	Triggerbee	50	0.00
189	RedEye	48	0.00
190	Prisync	47	0.00
191	MatchCraft	47	0.00
192	Yodle	46	0.00
193	Bungee	43	0.00
194	SalesGenius	43	0.00
195	Mothernode CRM	42	0.00
196	Genoo	42	0.00
197	MagNews	42	0.00
198	SalesNexus	41	0.00
199	Spotler Mail+	40	0.00
200	Picreel	39	0.00
201	SalezShark	39	0.00
202	ReadPeak	39	0.00
203	Propago	38	0.00
204	SmartMessage	38	0.00
205	Limelight Platform	37	0.00
206	ReachEdge	37	0.00
207	JangoMail	36	0.00
208	Oempro	36	0.00
209	BySide	35	0.00
210	Automational	34	0.00
211	Leadsius	34	0.00
212	Gold Lasso	33	0.00
213	emfluence	33	0.00
214	OptiMine	33	0.00
215	Resulticks	33	0.00
216	Mailigen	32	0.00
217	LeadMaster	30	0.00
218	Synergy 8	30	0.00
219	ActiveConversion	29	0.00
220	ExpertSender	29	0.00
221	Ungapped	28	0.00
222	SeedLogix	28	0.00
223	Pipz	27	0.00
224	iPresso	27	0.00
225	366 Degrees	27	0.00
226	Contactually	26	0.00
227	Dess Digital	26	0.00
228	Platformly	25	0.00
229	Net-Results	23	0.00
230	NetProspex	23	0.00
231	SAM.ai	23	0.00
232	C2CRM	22	0.00
233	Real Magnet	22	0.00
234	SalesSeek	22	0.00
235	JumpCrew	21	0.00
236	MindFire Studio	21	0.00
237	Entrata Marketing Strategy Hub	21	0.00
238	Kulea.ma	21	0.00
239	SimpleFeed	20	0.00
240	Makesbridge	20	0.00
241	eMailPlatform	20	0.00
242	Pro Profs Poll Maker	19	0.00
243	Katabat	19	0.00
244	Mailify	19	0.00
245	ChannelNet	19	0.00
246	Factoreal	19	0.00
247	Agilic	18	0.00
248	Colabo	17	0.00
249	Inspired Mobile	17	0.00
250	Leanplum	16	0.00
251	Maitre	15	0.00
252	Traqli	15	0.00
253	Linked Helper	15	0.00
254	GleanView	14	0.00
255	DeskGod	14	0.00
256	Ampliz Marketing Software	14	0.00
257	Post Planner	13	0.00
258	MOBIT	13	0.00
259	Retainly	13	0.00
260	Big Purple Dot	13	0.00
261	erxes Inc	13	0.00
262	Missinglettr	13	0.00
263	Sailplay	13	0.00
264	atEvent	12	0.00
265	REES46	12	0.00
266	4Cite	12	0.00
267	Mailendo	12	0.00
268	Impactia	11	0.00
269	Carts Guru	11	0.00
270	Usermind	11	0.00
271	Lead Guerrilla	11	0.00
272	REES46 eCommerce Marketing Personalization Suite	11	0.00
273	Email List Verify	11	0.00
274	Click2Mail Mailing Online	10	0.00
275	MoonMail	10	0.00
276	Leadberry	9	0.00
277	AllClients	9	0.00
278	Aritic PinPoint	9	0.00
279	VYPER	8	0.00
280	Hiplay	8	0.00
281	Pyze	7	0.00
282	IBM Customer Experience	7	0.00
283	ConvergeHub	7	0.00
284	Experiture	7	0.00
285	TXTImpact SMS Marketing	7	0.00
286	SwiftERM	6	0.00
287	SutiCRM	6	0.00
288	Wemark	6	0.00
289	BrandSpot	6	0.00
290	Amplero	6	0.00
291	Zymplify	6	0.00
292	Amazingmail	5	0.00
293	Carrrot	5	0.00
294	Marera	5	0.00
295	Uzeli	5	0.00
296	Direxxis	5	0.00
297	Direct Mail Manager	4	0.00
298	Infer	4	0.00
299	Wired Plus	4	0.00
300	Aritic Marketing Automation	4	0.00
301	Venntive	4	0.00
302	Loyalistic	4	0.00
303	Lockstep Collect	4	0.00
304	Munvo	4	0.00
305	FunnelMaker	3	0.00
306	EverThere	3	0.00
307	Womplify	3	0.00
308	Geotoko	3	0.00
309	AutoDealer Plus	3	0.00
310	SendOut	3	0.00
311	Mariana	3	0.00
312	AD-Pure	2	0.00
313	WinningWare QuickLaunch	2	0.00
314	OpenBack	2	0.00
315	PUBLITRAC	2	0.00
316	Rezza	2	0.00
317	SalesPanda	2	0.00
318	Indition	2	0.00
319	Wylei	2	0.00
320	Fyoosion	2	0.00
321	Adapti	2	0.00
322	Leadworx	2	0.00
323	Captavi	2	0.00
324	Qebot	2	0.00
325	MediaVoice by Polar	2	0.00
326	LeadGrabber Pro	2	0.00
327	LiveTechnology	2	0.00
328	AttributeApp	2	0.00
329	Signal Engage	2	0.00
330	Taptobook	2	0.00
331	S&P BigDough	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Marketing Automation Platforms software market leaders?

Top leaders in the category for Marketing Automation Platforms software are MailChimp, Klaviyo, Intercom. Here, you can view a full list of Marketing Automation Platforms tools in the market.