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Marketing Analytics

Q: How many companies use Marketing Analytics software these days?

Around the world in 2024, over 275,039 companies are currently using one or more Marketing Analytics software. Out of these, there are 213,798 companies using Marketing Analytics tools that are originally from the United States.

Q: Which company has the most significant market share in the Marketing Analytics software space?

The top few companies that have the most significant market share in the Marketing Analytics space are HubSpot Marketing Hub with 36.99% of market share, Mixpanel with 11.21% of market share, Pardot with 9.03% of market share. Check for other Marketing Analytics technologies market share here.

Q: What are the top industries that usually use Marketing Analytics softwares?

The top industries that use Marketing Analytics software are Marketing (8,578), Digital Marketing (8,416), Social Media (6,635).

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

392918

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Marketing Analytics technologies in 2024

Over 392918 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.99% market share (145354 customers), Mixpanel with 11.21% market share (44063 customers), Pardot with 9.03% market share (35499 customers).

Technology

Market Share (Est.)

Customers

HubSpot Marketing Hub

36.99%

145354

Mixpanel

11.21%

44063

Pardot

9.03%

35499

Marketo

7.17%

28174

Campaign Monitor

6.56%

25770

Others

29.03%

114058

Marketing Analytics Customers by Employee Size

The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (109266 companies), 20 - 49 employees (94100 companies), 10 - 19 employees (50179 companies).

Employee Size

Marketing Analytics Customers by Geography

Companies using Marketing Analytics technology software are majorly from the United States with 213798 (64.77%), United Kingdom with 33313 (10.09%), Australia with 17937 (5.43%) customers respectively.

Customers

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Marketing Analytics Customers by Industry

Top industries that use Marketing Analytics for Marketing (8578), Digital Marketing (8416), Social Media (6635).

Customers

Market Share for Top Marketing Analytics Technologies

Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	HubSpot Marketing Hub	145354	36.99
2	Mixpanel	44063	11.21
3	Pardot	35499	9.03
4	Marketo	28174	7.17
5	Campaign Monitor	25770	6.56
6	HeapAnalytics	18793	4.78
7	SEMrush	16968	4.32
8	Sprout Social	15427	3.93
9	Sumo	14111	3.59
10	Looker	7699	1.96
11	Demandbase	4385	1.12
12	LiveRamp	3182	0.81
13	Oracle BlueKai	2528	0.64
14	Zoho Reports	2430	0.62
15	Bizible	2314	0.59
16	Instapage	2310	0.59
17	Kissmetrics	2280	0.58
18	Kentico	2163	0.55
19	Sailthru	2117	0.54
20	Fivetran	2042	0.52
21	SE Ranking	1911	0.49
22	Marquis	1662	0.42
23	Bounce Exchange	1650	0.42
24	Sisense	1144	0.29
25	Iterable	965	0.25
26	Google Analytics 360	791	0.20
27	Sendible	615	0.16
28	Qualifio	483	0.12
29	IBM Watson Marketing	430	0.11
30	Klipfolio	428	0.11
31	Localytics	423	0.11
32	InsideView	326	0.08
33	Kapost	324	0.08
34	LeadBoxer	290	0.07
35	Percolate	280	0.07
36	Newscred	261	0.07
37	Clarabridge	258	0.07
38	Chartio	233	0.06
39	Pico	224	0.06
40	Brand24	202	0.05
41	ClickMeter	201	0.05
42	Bizo	191	0.05
43	Beckon	189	0.05
44	Voluum	166	0.04
45	Tealium IQ	165	0.04
46	Adomik	149	0.04
47	Birst	144	0.04
48	InsightSquared	138	0.04
49	Oktopost	130	0.03
50	wywy	100	0.03
51	TapClicks	95	0.02
52	Mintigo	93	0.02
53	Ebiquity	82	0.02
54	Adverity	79	0.02
55	Locowise	44	0.01
56	SalesSeek	34	0.01
57	Pyze	33	0.01
58	Callcap	31	0.01
59	Horsefly	29	0.01
60	Fliptop	26	0.01
61	Synerise	25	0.01
62	Sales & Orders	23	0.01
63	Improvado	21	0.01
64	Gain Theory	21	0.01
65	ReportGarden	19	0.00
66	SimilarWeb PRO	17	0.00
67	Avarea Analytics for Marketing	17	0.00
68	OptiMine	16	0.00
69	emfluence	16	0.00
70	Origami Logic	15	0.00
71	AgencyAnalytics	14	0.00
72	Acosta Group	12	0.00
73	MonkeyData	11	0.00
74	Juicebox	10	0.00
75	Admetrics	10	0.00
76	AdStage	8	0.00
77	DemandJump	6	0.00
78	EverThere	4	0.00
79	AD-Pure	4	0.00
80	Cxense Insight	4	0.00
81	Taveo	4	0.00
82	Advantage Group International	3	0.00
83	BuzzBoard	2	0.00
84	Newlytics	2	0.00
85	IBM Watson Marketing Insights	2	0.00
86	Trust Insights	2	0.00
87	Metrics Watch	2	0.00