Marketing Analytics

Gain market share and customer base information about the top Marketing Analytics software. Check out our list of Marketing Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

91

Technologies Tracked

430868

Companies Tracked

Categories related to Marketing Analytics

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Marketing Analytics technologies in 2025

Over 430868 companies are using Marketing Analytics tools. HubSpot Marketing Hub with 36.21% market share (156008 customers), Mixpanel with 11.04% market share (47584 customers), Pardot with 6.78% market share (29231 customers).

Technology

Market Share (Est.)

Customers

  • HubSpot Marketing Hub

    36.21%

    156008

  • Mixpanel

    11.04%

    47584

  • Pardot

    6.78%

    29231

  • HeapAnalytics

    6.17%

    26605

  • Marketo

    6.05%

    26075

  • Others

    33.74%

    145365

    • Marketing Analytics Customers by Employee Size

    The majority of Marketing Analytics category falls in the company size of 0 - 9 employees (129265 companies), 20 - 49 employees (117739 companies), 100 - 249 employees (76516 companies).

    Employee Size

    Marketing Analytics Customers by Geography

    Companies using Marketing Analytics technology software are majorly from the United States with 221361 (62.95%), United Kingdom with 34539 (9.82%), Canada with 19468 (5.54%) customers respectively.

    Customers

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    Company Logo

    Marketing Analytics Customers by Industry

    Top industries that use Marketing Analytics for Digital Marketing (8875), Marketing (8454), Seo (7136).

    Customers

    Market Share for Top Marketing Analytics Technologies

    Analyze the market share of popular Marketing Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1HubSpot Marketing Hub15600836.21
    2Mixpanel4758411.04
    3Pardot292316.78
    4HeapAnalytics266056.17
    5Marketo260756.05
    6SEMrush243045.64
    7Campaign Monitor229765.33
    8Looker181604.21
    9Sprout Social174214.04
    10Sumo149133.46
    11Zoho Analytics68041.58
    12Demandbase34060.79
    13LiveRamp32230.75
    14SE Ranking30290.70
    15Fivetran27850.65
    16Kentico25710.60
    17Marquis23730.55
    18Oracle BlueKai22840.53
    19Instapage18990.44
    20Sailthru18450.43
    21Bizible17330.40
    22Kissmetrics15210.35
    23Sisense14130.33
    24Iterable14030.33
    25Bounce Exchange12130.28
    26Google Analytics 36011260.26
    27IBM Watson Marketing7010.16
    28Birst6350.15
    29Sendible5830.14
    30Klipfolio5620.13
    31Percolate5110.12
    32InsideView4740.11
    33Qualifio4560.11
    34Brand244520.10
    35Localytics3290.08
    36Clarabridge2790.06
    37Kapost2700.06
    38Tealium IQ2680.06
    39Chartio2630.06
    40LeadBoxer2530.06
    41Voluum2290.05
    42Oktopost2190.05
    43Newscred2070.05
    44Adverity2070.05
    45InsightSquared2050.05
    46Beckon1780.04
    47TapClicks1680.04
    48Bizo1660.04
    49ClickMeter1650.04
    50AgencyAnalytics1450.03
    51Ebiquity1080.03
    52Pico930.02
    53Adomik860.02
    54Connectif660.02
    55Synerise610.01
    56wywy550.01
    57Horsefly530.01
    58Marketo Measure460.01
    59Locowise420.01
    60Mintigo400.01
    61SimilarWeb PRO370.01
    62OptiMine360.01
    63Improvado300.01
    64SalesSeek280.01
    65Admetrics240.01
    66Callcap220.01
    67emfluence200.00
    68Gain Theory200.00
    69Acosta Group190.00
    70Fliptop180.00
    71ReportGarden160.00
    72Sales & Orders110.00
    73Avarea Analytics for Marketing110.00
    74AdStage110.00
    75Expr3ss!110.00
    76Swiftype Site Search90.00
    77Pyze70.00
    78DemandJump60.00
    79Juicebox60.00
    80Walkbase60.00
    81TCS HOBS50.00
    82Cxense Insight50.00
    83Origami Logic50.00
    84EverThere40.00
    85IBM Watson Marketing Insights40.00
    86Metrics Watch40.00
    87MonkeyData30.00
    88Advantage Group International30.00
    89Sitefinity Insight30.00
    90AD-Pure20.00
    91Trust Insights20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Marketing Analytics software market leaders?

    Top leaders in the category for Marketing Analytics software are HubSpot Marketing Hub, Mixpanel, Pardot. Here, you can view a full list of Marketing Analytics tools in the market.

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    How many companies use Marketing Analytics software these days?

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    Which company has the most significant market share in the Marketing Analytics software space?

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    What are the top industries that usually use Marketing Analytics softwares?

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    Popular Comparisons

    HubSpot Marketing Hub vs Mixpanel
    HubSpot Marketing Hub vs Pardot
    HubSpot Marketing Hub vs HeapAnalytics
    Mixpanel vs Pardot
    Mixpanel vs HeapAnalytics
    Pardot vs HeapAnalytics

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