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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2026, over 38,399 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 18,823 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 22.03% of market share, IPinfo.io with 19.56% of market share, IPInfoDB with 14.88% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (813), Digital Marketing (780), Advertising (705).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

55989

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2026

Over 55989 companies are using Data Management Platform (DMP) tools. Adform with 22.03% market share (12332 customers), IPinfo.io with 19.56% market share (10950 customers), IPInfoDB with 14.88% market share (8330 customers).

Technology

Market Share (Est.)

Customers

Adform

22.03%

12332

IPinfo.io

19.56%

10950

IPInfoDB

14.88%

8330

Sojern

6.02%

3372

IBM System i Midrange Computing Server

4.13%

2311

Others

33.39%

18694

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (18060 companies), 20 - 49 employees (12323 companies), 100 - 249 employees (8116 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 18823 (46.03%), United Kingdom with 6186 (15.13%), Germany with 3643 (8.91%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (813), Digital Marketing (780), Advertising (705).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	12332	22.03
2	IPinfo.io	10950	19.56
3	IPInfoDB	8330	14.88
4	Sojern	3372	6.02
5	IBM System i Midrange Computing Server	2311	4.13
6	Oracle BlueKai	2138	3.82
7	Choozle	1663	2.97
8	ADEX	1384	2.47
9	The Trade Desk	1319	2.36
10	Eulerian	1279	2.28
11	LoopMe	1227	2.19
12	Relay42	1048	1.87
13	Datorama	831	1.48
14	IBM System i	813	1.45
15	eXelate	789	1.41
16	Adobe Audience Manager	533	0.95
17	Cribl	474	0.85
18	nugg.ad	405	0.72
19	Cablato	341	0.61
20	Media Innovation Group	320	0.57
21	Semarchy	302	0.54
22	Veritas Enterprise Vault	284	0.51
23	Winshuttle	272	0.49
24	Microsoft Dynamics 365 Customer Insights	233	0.42
25	SolarWinds SQL Sentry	223	0.40
26	AVEVA PI System	214	0.38
27	Argo	206	0.37
28	Amobee	173	0.31
29	Krux	164	0.29
30	Innovis	151	0.27
31	InterSystems IRIS	117	0.21
32	Permutive	104	0.19
33	Omatic Software	102	0.18
34	Salesforce Audience Studio	81	0.14
35	Oracle Datalogix	79	0.14
36	Navegg	78	0.14
37	Ansarada	77	0.14
38	Epsilon	72	0.13
39	ZAP BI	71	0.13
40	DQ Global	62	0.11
41	Secoda	62	0.11
42	Monte Carlo	62	0.11
43	Lotame Data Management Platform (DMP)	61	0.11
44	Global IDs	61	0.11
45	Enfos	57	0.10
46	AdDaptive	50	0.09
47	MediaMath Data Management Platform	45	0.08
48	Insycle	44	0.08
49	Select Star	44	0.08
50	Cribl Stream	44	0.08
51	AdView	43	0.08
52	IgnitionOne	41	0.07
53	MadHive	39	0.07
54	Hopsworks	33	0.06
55	Beaconinside Proximity DMP	32	0.06
56	Vpon	30	0.05
57	EDB Postgres AI	22	0.04
58	Epicor Advanced MES	22	0.04
59	LeadFerret	21	0.04
60	AdTheorent	20	0.04
61	Put it Forward	19	0.03
62	Channel Pilot	19	0.03
63	Microsoft Intelligent Data Platform	19	0.03
64	Digilant	18	0.03
65	OPC Expert	15	0.03
66	AudienceScience	14	0.03
67	Turn	14	0.03
68	AcuityAds	14	0.03
69	RTB System	10	0.02
70	Alex Solutions	9	0.02
71	OnAudience	9	0.02
72	Tanzu Data Services	9	0.02
73	ADBERT	8	0.01
74	V12 Launchpad Marketing Cloud	7	0.01
75	ShieldQ	6	0.01
76	Infectious Media	6	0.01
77	1plusX	5	0.01
78	Knowledge Marketing	5	0.01
79	Altrooz	4	0.01
80	7suite	4	0.01
81	webMethods OneData	4	0.01
82	DigMyData	3	0.01
83	Oracle Data Cloud (Bluekai/Datalogix)	3	0.01
84	Google Audience Center 360	3	0.01
85	Gathr	3	0.01
86	MediaMath TerminalOne OS	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPinfo.io, IPInfoDB. Here, you can view a full list of Data Management Platform (DMP) tools in the market.