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Q: How many companies use Advertising software these days?

Around the world in 2026, over 331,549 companies are currently using one or more Advertising software. Out of these, there are 264,008 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 39.34% of market share, Vidyard with 10.86% of market share, AdRoll with 6.62% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,095), Marketing (9,843), Seo (8,749).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

149

Technologies Tracked

609981

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2026

Over 609981 companies are using Advertising tools. Google Ads with 39.34% market share (239987 customers), Vidyard with 10.86% market share (66274 customers), AdRoll with 6.62% market share (40390 customers).

Technology

Market Share (Est.)

Customers

Google Ads

39.34%

239987

Vidyard

10.86%

66274

AdRoll

6.62%

40390

Criteo

6.00%

36588

Asana

5.15%

31434

Others

32.02%

195308

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (236200 companies), 20 - 49 employees (133808 companies), 100 - 249 employees (82323 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 264008 (55.65%), United Kingdom with 42922 (9.05%), Brazil with 34161 (7.20%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10095), Marketing (9843), Seo (8749).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	239987	39.34
2	Vidyard	66274	10.86
3	AdRoll	40390	6.62
4	Criteo	36588	6.00
5	Asana	31434	5.15
6	NetSuite	27783	4.55
7	Outbrain	27620	4.53
8	monday.com	24226	3.97
9	SEMrush	22684	3.72
10	Smartsheet	21727	3.56
11	SendPulse	11199	1.84
12	AdThrive	5128	0.84
13	Reviews.co.uk	5126	0.84
14	Workfront	4531	0.74
15	Smart AdServer	4434	0.73
16	Ezoic	3928	0.64
17	Demandbase	3385	0.55
18	Tapfiliate	3192	0.52
19	Nosto	2549	0.42
20	Yellow Pages	2484	0.41
21	SinglePlatform	2461	0.40
22	TUNE Marketing Console	1585	0.26
23	iSpot.tv	1577	0.26
24	Marketing 360	1389	0.23
25	Smartly.io	1165	0.19
26	Assembla	974	0.16
27	AppNexus Direct	882	0.14
28	BidSwitch	826	0.14
29	Bannersnack	812	0.13
30	Rocket Fuel	794	0.13
31	MEDIAV	770	0.13
32	Appforma	730	0.12
33	Workamajig	681	0.11
34	Woodruff	677	0.11
35	Aniview	616	0.10
36	Adpushup	572	0.09
37	AdPlugg	564	0.09
38	Justuno	555	0.09
39	FreshBooks	543	0.09
40	Accelo	498	0.08
41	SocialEngine Cloud	432	0.07
42	Bannerflow	362	0.06
43	Resource Guru	319	0.05
44	Admiral	294	0.05
45	Cox Media	292	0.05
46	Pear Commerce	272	0.04
47	Marin Software	243	0.04
48	ActiveCollab	212	0.03
49	Chango	190	0.03
50	Bizo	165	0.03
51	MediaRadar	147	0.02
52	Neustar	146	0.02
53	TapClicks	145	0.02
54	Scoro	138	0.02
55	Amsive	127	0.02
56	Roku OneView (formerly Dataxu)	121	0.02
57	BrightRoll	111	0.02
58	Quotient Digital Out-of-Home	109	0.02
59	Glip	106	0.02
60	Favro	103	0.02
61	BEYABLE	100	0.02
62	Blockthrough	93	0.02
63	Etarget	90	0.01
64	Spectrum Reach	88	0.01
65	ProofHub	87	0.01
66	Mvix Digital Signage	86	0.01
67	YellowHammer	85	0.01
68	ADSHIFT	85	0.01
69	Frequency	85	0.01
70	Boost Media	84	0.01
71	Piksel	83	0.01
72	LocaliQ	81	0.01
73	Crossmark	71	0.01
74	Lucidity.io	71	0.01
75	Madgicx	69	0.01
76	Koddi	61	0.01
77	Stupeflix Studio	56	0.01
78	Broadstreet	54	0.01
79	Locality	53	0.01
80	GoBig, Inc.	50	0.01
81	Topsort	49	0.01
82	Boostable	48	0.01
83	Yodle	45	0.01
84	PromoteIQ	43	0.01
85	WorkBook	41	0.01
86	DeltaX	41	0.01
87	FunctionFox	40	0.01
88	Qzzr	38	0.01
89	Adwisely	38	0.01
90	Wurl	33	0.01
91	MediaTailor	30	0.00
92	Yahoo Ad Tech	28	0.00
93	Mad Ads Media	27	0.00
94	Advanse	25	0.00
95	Browsi	25	0.00
96	YoSpace	25	0.00
97	adCore	23	0.00
98	Comcast Technology Solutions (CTS)	23	0.00
99	Spongecell	22	0.00
100	Effectv	21	0.00
101	Picreel	20	0.00
102	Mabaya	20	0.00
103	TLV Media	19	0.00
104	Qwaya	18	0.00
105	AdLeg	18	0.00
106	Simulmedia	17	0.00
107	Komoona	16	0.00
108	ReportGarden	15	0.00
109	FatTail	15	0.00
110	Ad Proof	15	0.00
111	Workgroups DaVinci	13	0.00
112	Kritter	13	0.00
113	AdImpact	13	0.00
114	Easy Projects	12	0.00
115	Click2Mail Mailing Online	11	0.00
116	Pixability	11	0.00
117	Enplug DisplayOS	11	0.00
118	Infillion	11	0.00
119	Taykey	10	0.00
120	Adzooma	10	0.00
121	WordCom	9	0.00
122	AdXcel	8	0.00
123	Releadgion	8	0.00
124	Storefront Social	7	0.00
125	AdStage	7	0.00
126	Doorboost	7	0.00
127	Social Ads Tool	6	0.00
128	Shape.io	6	0.00
129	Moloco Ads	6	0.00
130	Adform FLOW	6	0.00
131	SignEdge	5	0.00
132	Rontar	5	0.00
133	Epom Ad Server	4	0.00
134	ConvertMedia	4	0.00
135	Danads	4	0.00
136	Direct Mail Manager	3	0.00
137	Quarizmi	3	0.00
138	SimpleFeed	2	0.00
139	EverThere	2	0.00
140	Zalster	2	0.00
141	AdYapper	2	0.00
142	Hyperlocology	2	0.00
143	Atlas Action Tags	2	0.00
144	Brierley LoyaltyOnDemand	2	0.00
145	MuxIP	2	0.00
146	TheAgency	2	0.00
147	Scripps Octane	2	0.00
148	Division-D	2	0.00
149	Oracle Moat Measurement	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.