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Q: How many companies use Advertising software these days?

Around the world in 2026, over 328,547 companies are currently using one or more Advertising software. Out of these, there are 285,739 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 41.88% of market share, Vidyard with 11.71% of market share, AdRoll with 5.68% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (9,804), Marketing (9,270), Seo (8,501).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

153

Technologies Tracked

649239

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2026

Over 649239 companies are using Advertising tools. Google Ads with 41.88% market share (271913 customers), Vidyard with 11.71% market share (75996 customers), AdRoll with 5.68% market share (36853 customers).

Technology

Market Share (Est.)

Customers

Google Ads

41.88%

271913

Vidyard

11.71%

75996

AdRoll

5.68%

36853

Criteo

5.62%

36484

Asana

4.91%

31900

Others

30.20%

196093

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (271537 companies), 20 - 49 employees (132568 companies), 100 - 249 employees (77761 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 285739 (56.13%), United Kingdom with 46092 (9.05%), Brazil with 35174 (6.91%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (9804), Marketing (9270), Seo (8501).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	271913	41.88
2	Vidyard	75996	11.71
3	AdRoll	36853	5.68
4	Criteo	36484	5.62
5	Asana	31900	4.91
6	NetSuite	28410	4.38
7	monday.com	26595	4.10
8	SEMrush	23685	3.65
9	Smartsheet	22821	3.52
10	Outbrain	21445	3.30
11	SendPulse	11208	1.73
12	AdThrive	5638	0.87
13	Reviews.co.uk	5435	0.84
14	Workfront	4561	0.70
15	Smart AdServer	4094	0.63
16	Demandbase	3359	0.52
17	Tapfiliate	3271	0.50
18	Ezoic	3189	0.49
19	iSpot.tv	2596	0.40
20	SinglePlatform	2484	0.38
21	Yellow Pages	2442	0.38
22	Nosto	2439	0.38
23	TUNE Marketing Console	1531	0.24
24	Smartly.io	1336	0.21
25	Marketing 360	1324	0.20
26	MEDIAV	1013	0.16
27	Assembla	934	0.14
28	BidSwitch	856	0.13
29	AppNexus Direct	820	0.13
30	Rocket Fuel	801	0.12
31	Appforma	760	0.12
32	Bannersnack	754	0.12
33	Woodruff	658	0.10
34	Workamajig	653	0.10
35	Justuno	575	0.09
36	AdPlugg	573	0.09
37	Adpushup	558	0.09
38	FreshBooks	523	0.08
39	Accelo	499	0.08
40	SocialEngine Cloud	402	0.06
41	Aniview	394	0.06
42	Resource Guru	393	0.06
43	Qzzr	361	0.06
44	Pear Commerce	331	0.05
45	Bannerflow	314	0.05
46	Cox Media	300	0.05
47	Admiral	291	0.04
48	Marin Software	254	0.04
49	Bizo	234	0.04
50	ActiveCollab	196	0.03
51	Chango	186	0.03
52	TapClicks	149	0.02
53	MediaRadar	143	0.02
54	Scoro	139	0.02
55	Neustar	136	0.02
56	YoSpace	132	0.02
57	Glip	129	0.02
58	ProofHub	127	0.02
59	Roku OneView (formerly Dataxu)	125	0.02
60	Quotient Digital Out-of-Home	124	0.02
61	Favro	115	0.02
62	BrightRoll	109	0.02
63	BEYABLE	107	0.02
64	Crossmark	107	0.02
65	Amsive	102	0.02
66	Locality	98	0.02
67	ADSHIFT	97	0.01
68	Boost Media	96	0.01
69	Broadstreet	96	0.01
70	Blockthrough	96	0.01
71	Etarget	94	0.01
72	YellowHammer	87	0.01
73	Piksel	85	0.01
74	Frequency	85	0.01
75	Spectrum Reach	85	0.01
76	Mvix Digital Signage	84	0.01
77	Easy Projects	80	0.01
78	MediaTailor	75	0.01
79	Moloco Ads	70	0.01
80	Koddi	68	0.01
81	Madgicx	64	0.01
82	Adwisely	64	0.01
83	GoBig, Inc.	60	0.01
84	Topsort	55	0.01
85	Stupeflix Studio	54	0.01
86	Boostable	52	0.01
87	WorkBook	48	0.01
88	PromoteIQ	47	0.01
89	Yodle	46	0.01
90	FunctionFox	46	0.01
91	LocaliQ	45	0.01
92	Effectv	45	0.01
93	Browsi	44	0.01
94	DeltaX	42	0.01
95	Danads	42	0.01
96	Picreel	39	0.01
97	adCore	38	0.01
98	Mad Ads Media	37	0.01
99	ReportGarden	30	0.00
100	Advanse	30	0.00
101	Wurl	29	0.00
102	Mabaya	28	0.00
103	Yahoo Ad Tech	28	0.00
104	TLV Media	25	0.00
105	AdImpact	25	0.00
106	Comcast Technology Solutions (CTS)	24	0.00
107	Pixability	23	0.00
108	AdLeg	23	0.00
109	Ad Proof	21	0.00
110	SimpleFeed	20	0.00
111	Spongecell	20	0.00
112	Rontar	19	0.00
113	Qwaya	18	0.00
114	Lucidity.io	18	0.00
115	Simulmedia	17	0.00
116	Komoona	17	0.00
117	Epom Ad Server	16	0.00
118	FatTail	16	0.00
119	AdLabs	16	0.00
120	Adform FLOW	14	0.00
121	Infillion	14	0.00
122	Workgroups DaVinci	13	0.00
123	Division-D	13	0.00
124	Enplug DisplayOS	12	0.00
125	AdXcel	12	0.00
126	Kritter	12	0.00
127	Click2Mail Mailing Online	10	0.00
128	WordCom	9	0.00
129	Viant technology	9	0.00
130	truDigital Signage	8	0.00
131	Taykey	8	0.00
132	AdStage	7	0.00
133	TimeHero	7	0.00
134	Releadgion	7	0.00
135	Adzooma	7	0.00
136	Storefront Social	6	0.00
137	SignEdge	6	0.00
138	Doorboost	6	0.00
139	Shape.io	6	0.00
140	Social Ads Tool	5	0.00
141	Quarizmi	5	0.00
142	Direct Mail Manager	4	0.00
143	Scripps Octane	4	0.00
144	EverThere	3	0.00
145	Oracle Moat Measurement	3	0.00
146	Zalster	2	0.00
147	AdYapper	2	0.00
148	ConvertMedia	2	0.00
149	Hyperlocology	2	0.00
150	Atlas Action Tags	2	0.00
151	Brierley LoyaltyOnDemand	2	0.00
152	MuxIP	2	0.00
153	TheAgency	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, Vidyard, AdRoll. Here, you can view a full list of Advertising tools in the market.