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Account Based Marketing

Q: How many companies use Account Based Marketing software these days?

Around the world in 2026, over 49,932 companies are currently using one or more Account Based Marketing software. Out of these, there are 38,861 companies using Account Based Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Account Based Marketing software space?

The top few companies that have the most significant market share in the Account Based Marketing space are Outbrain with 39.18% of market share, ZoomInfo with 35.39% of market share, Drift with 16.69% of market share. Check for other Account Based Marketing technologies market share here.

Q: What are the top industries that usually use Account Based Marketing softwares?

The top industries that use Account Based Marketing software are Marketing (1,144), Digital Marketing (970), Saas (846).

Gain market share and customer base information about the top Account Based Marketing software. Check out our list of Account Based Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

64740

Companies Tracked

Categories related to Account Based Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Account Based Marketing technologies in 2026

Over 64740 companies are using Account Based Marketing tools. Outbrain with 39.18% market share (25367 customers), ZoomInfo with 35.39% market share (22912 customers), Drift with 16.69% market share (10803 customers).

Technology

Market Share (Est.)

Customers

Outbrain

39.18%

25367

ZoomInfo

35.39%

22912

Drift

16.69%

10803

Uberflip

3.07%

1985

Lead Liaison

0.94%

609

Others

4.73%

3064

Account Based Marketing Customers by Employee Size

The majority of Account Based Marketing category falls in the company size of 0 - 9 employees (18279 companies), 20 - 49 employees (15184 companies), 100 - 249 employees (12485 companies).

Employee Size

Account Based Marketing Customers by Geography

Companies using Account Based Marketing technology software are majorly from the United States with 38861 (68.81%), United Kingdom with 4177 (7.40%), Canada with 3057 (5.41%) customers respectively.

Customers

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Account Based Marketing Customers by Industry

Top industries that use Account Based Marketing for Marketing (1144), Digital Marketing (970), Saas (846).

Customers

Market Share for Top Account Based Marketing Technologies

Analyze the market share of popular Account Based Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	25367	39.18
2	ZoomInfo	22912	35.39
3	Drift	10803	16.69
4	Uberflip	1985	3.07
5	Lead Liaison	609	0.94
6	PathFactory	534	0.82
7	Terminus	368	0.57
8	Bombora Company Surge	268	0.41
9	Metadata.io	203	0.31
10	Triblio	200	0.31
11	RollWorks	170	0.26
12	Foundry Intent & ABM	142	0.22
13	Full Circle Insights	132	0.20
14	Jabmo	126	0.19
15	Engagio	107	0.17
16	ServiceSource	67	0.10
17	Madison Logic	61	0.09
18	Radius	55	0.08
19	ListenLoop	50	0.08
20	AdDaptive	50	0.08
21	DemandWorks Media	42	0.06
22	DemandFarm	38	0.06
23	Agent3	32	0.05
24	Kapta	32	0.05
25	ZoomInfo MarketingOS	31	0.05
26	Avention (OneSource)	30	0.05
27	Lattice Engines	28	0.04
28	xiQ	27	0.04
29	Opentopic	25	0.04
30	Kwanzoo	24	0.04
31	LeadGenius	23	0.04
32	Callcap	21	0.03
33	Cyance	21	0.03
34	ReachForce	20	0.03
35	BrightFunnel	19	0.03
36	FunnelEnvy	18	0.03
37	Apteco PeopleStage	15	0.02
38	Salesify	14	0.02
39	DecisionLink	12	0.02
40	PureB2B	9	0.01
41	Leadiro	8	0.01
42	Pathful	8	0.01
43	Natify	5	0.01
44	Fiind Inc	5	0.01
45	Intricately	4	0.01
46	DemandMatrix	3	0.00
47	Akoonu	3	0.00
48	ReadyContacts	3	0.00
49	Mariana	3	0.00
50	LeadGnome	2	0.00
51	ZenIQ	2	0.00
52	YesPath	2	0.00
53	Cintell	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Account Based Marketing software market leaders?

Top leaders in the category for Account Based Marketing software are Outbrain, ZoomInfo, Drift. Here, you can view a full list of Account Based Marketing tools in the market.