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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2024, over 116,546 companies are currently using one or more A/B Testing software. Out of these, there are 88,207 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 34.43% of market share, Crazy Egg with 26.16% of market share, Zoho PageSense with 8.93% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,723), Digital Marketing (1,420), Social Media (1,179).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

151105

Companies Tracked

Categories related to A/B Testing

Test Automation

A/B Testing

Performance And Load Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2024

Over 151105 companies are using A/B Testing tools. Optimizely with 34.43% market share (52019 customers), Crazy Egg with 26.16% market share (39526 customers), Zoho PageSense with 8.93% market share (13498 customers).

Technology

Market Share (Est.)

Customers

Optimizely

34.43%

52019

Crazy Egg

26.16%

39526

Zoho PageSense

8.93%

13498

Hello Bar

7.79%

11776

Adobe Target

3.95%

5962

Others

18.74%

28324

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (59388 companies), 20 - 49 employees (27863 companies), 10 - 19 employees (16834 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 88207 (67.19%), United Kingdom with 10206 (7.77%), Brazil with 5782 (4.40%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1723), Digital Marketing (1420), Social Media (1179).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	52019	34.43
2	Crazy Egg	39526	26.16
3	Zoho PageSense	13498	8.93
4	Hello Bar	11776	7.79
5	Adobe Target	5962	3.95
6	AB Tasty	4737	3.13
7	Ezoic	4720	3.12
8	SiteSpect	4563	3.02
9	SpeedCurve	3481	2.30
10	Webtrends	2614	1.73
11	Kameleoon	2535	1.68
12	Insider	1439	0.95
13	Justuno	1089	0.72
14	Omniconvert	864	0.57
15	VWO Testing	657	0.43
16	SiteGainer	384	0.25
17	Zarget	355	0.23
18	Cloud.IQ	151	0.10
19	Plumb5	133	0.09
20	UsabilityHub	82	0.05
21	Oracle Maxymiser	76	0.05
22	Cordial	75	0.05
23	Persado	63	0.04
24	PageWiz	39	0.03
25	Convert Experiences	39	0.03
26	ion interactive	37	0.02
27	Splitly	36	0.02
28	Convertize	19	0.01
29	Experiment Engine	17	0.01
30	Maxymizely	14	0.01
31	Lander	11	0.01
32	HumCommerce	11	0.01
33	Clickthroo	11	0.01
34	8Seconds	9	0.01
35	AdBasis	9	0.01
36	SparkPage	8	0.01
37	EyesDecide	8	0.01
38	Conductrics	6	0.00
39	invesp Pii Testing Engine	5	0.00
40	Omniata	4	0.00
41	Payboard	4	0.00
42	GrowthGiant	3	0.00
43	OpenText Optimost	3	0.00
44	BeamPulse	3	0.00
45	Appiterate	2	0.00
46	RankScience	2	0.00
47	Ometrics	2	0.00
48	Proctor by Indeed	2	0.00
49	CBSplit	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.