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A/B Testing

Q: How many companies use A/B Testing software these days?

Around the world in 2026, over 114,823 companies are currently using one or more A/B Testing software. Out of these, there are 89,631 companies using A/B Testing tools that are originally from the United States.

Q: Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 32.39% of market share, Crazy Egg with 20.95% of market share, Zoho PageSense with 11.68% of market share. Check for other A/B Testing technologies market share here.

Q: What are the top industries that usually use A/B Testing softwares?

The top industries that use A/B Testing software are Marketing (1,595), Digital Marketing (1,491), Social Media (1,104).

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

169637

Companies Tracked

Categories related to A/B Testing

Test Automation

Performance And Load Testing

A/B Testing

Testing And QA

Application Testing

Top 5 A/B Testing technologies in 2026

Over 169637 companies are using A/B Testing tools. Optimizely with 32.39% market share (54945 customers), Crazy Egg with 20.95% market share (35542 customers), Zoho PageSense with 11.68% market share (19806 customers).

Technology

Market Share (Est.)

Customers

Optimizely

32.39%

54945

Crazy Egg

20.95%

35542

Zoho PageSense

11.68%

19806

Hello Bar

8.85%

15017

Adobe Target

8.20%

13910

Others

17.93%

30417

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (70793 companies), 20 - 49 employees (36894 companies), 100 - 249 employees (19570 companies).

Employee Size

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 89631 (62.16%), United Kingdom with 12188 (8.45%), Brazil with 11219 (7.78%) customers respectively.

Customers

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Marketing (1595), Digital Marketing (1491), Social Media (1104).

Customers

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Optimizely	54945	32.39
2	Crazy Egg	35542	20.95
3	Zoho PageSense	19806	11.68
4	Hello Bar	15017	8.85
5	Adobe Target	13910	8.20
6	AB Tasty	5136	3.03
7	SiteSpect	4320	2.55
8	Ezoic	3706	2.18
9	Insider	2953	1.74
10	Kameleoon	2951	1.74
11	Statsig	2947	1.74
12	SpeedCurve	2281	1.34
13	Webtrends	2067	1.22
14	Omniconvert	983	0.58
15	VWO Testing	814	0.48
16	Justuno	566	0.33
17	SiteGainer	470	0.28
18	Zarget	185	0.11
19	Cloud.IQ	142	0.08
20	Persado	131	0.08
21	UsabilityHub	120	0.07
22	Convert Experiences	108	0.06
23	Plumb5	83	0.05
24	Cordial	64	0.04
25	Oracle Maxymiser	60	0.04
26	ion interactive	52	0.03
27	Splitly	35	0.02
28	Ometrics	34	0.02
29	Nelio A/B Testing	27	0.02
30	PageWiz	27	0.02
31	VWO FullStack	24	0.01
32	HumCommerce	15	0.01
33	CBSplit	14	0.01
34	Conductrics	13	0.01
35	Convertize	13	0.01
36	Experiment Engine	11	0.01
37	8Seconds	10	0.01
38	Lander	9	0.01
39	Maxymizely	9	0.01
40	Optimizely Web Experimentation	9	0.01
41	SparkPage	5	0.00
42	AdBasis	5	0.00
43	RankScience	4	0.00
44	EyesDecide	3	0.00
45	Payboard	3	0.00
46	Appiterate	2	0.00
47	GrowthGiant	2	0.00
48	Clickthroo	2	0.00
49	Omniata	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.