Pardot
Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.
Market Share of Pardot
Current Customer(s)
35931
Market Share (Est.)
7.13%
Ranking
#2
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 26.37%, HubSpot CRM with 5.98%, Marketo with 5.68% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 132904 | 26.37% | Pardot vs Salesforce CRM |
| HubSpot CRM | 30111 | 5.98% | Pardot vs HubSpot CRM |
| Marketo | 28633 | 5.68% | Pardot vs Marketo |
| Leadfeeder | 28023 | 5.56% | Pardot vs Leadfeeder |
| QuickBase | 24399 | 4.84% | Pardot vs QuickBase |
| MailMunch | 22523 | 4.47% | Pardot vs MailMunch |
| Airtable | 21974 | 4.36% | Pardot vs Airtable |
| Zoho CRM | 19242 | 3.82% | Pardot vs Zoho CRM |
| Drift | 15114 | 3.00% | Pardot vs Drift |
| Infusionsoft | 15018 | 2.98% | Pardot vs Infusionsoft |
| monday.com | 14969 | 2.97% | Pardot vs monday.com |
| SharpSpring | 14578 | 2.89% | Pardot vs SharpSpring |
| Pipedrive | 13579 | 2.69% | Pardot vs Pipedrive |
| WordStream Advisor | 12397 | 2.46% | Pardot vs WordStream Advisor |
| Drip | 8010 | 1.59% | Pardot vs Drip |
| Livestorm | 6826 | 1.35% | Pardot vs Livestorm |
| Freshsales | 6767 | 1.34% | Pardot vs Freshsales |
| Autopilot | 5158 | 1.02% | Pardot vs Autopilot |
| Survicate | 4475 | 0.89% | Pardot vs Survicate |
| Sleeknote | 4328 | 0.86% | Pardot vs Sleeknote |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 26.37%, HubSpot CRM with 5.98%, Marketo with 5.68% market share.
Pardot vs Salesforce CRM
Pardot vs HubSpot CRM
Pardot vs Marketo
Pardot vs Leadfeeder
Pardot vs QuickBase
Pardot vs MailMunch
Pardot vs Airtable
Pardot vs Zoho CRM
Customers of Pardot
Around the world in 2024, over 35924 companies have started using Pardot as Lead Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Macquarie Group Ltd | 10,000+ | Sydney | New South Wales | Australia |     |
| UMass Memorial Health Care | 10,000+ | Worcester | Massachusetts | United States | |
| FactSet Research Systems Inc. | 10,000+ | Norwalk | Connecticut | United States | |
| Adecco Group AG | 10,000+ | Zurich | Zurich | Switzerland | |
| Wartsila Oyj Abp | 10,000+ | Helsinki | Uusimaa | Finland | |
| Beckman Coulter | 10,000+ | Brea | California | United States | |
| Toto | 10,000+ | Paris | Ile-de-France | France | |
| Nidec Corp | 10,000+ | Kyoto | Kyoto | Japan | |
| Alcatel - Lucent | 10,000+ | New Providence | New Jersey | United States | |
| Massachusetts Mutual Life Insurance | 10,000+ | Springfield | Massachusetts | United States | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Lead Management are Marketing (552), Saas (498), Consulting (465).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the lead-management category fall in the company size of 20 - 49 employees (8730 companies), 100 - 249 employees (6735 companies), 0 - 9 employees (5283 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for lead-management are the United States with 20929(65.24%), United Kingdom with 2722(8.48%), Japan with 1835(5.72%) customers respectively.
Customers
Employees of Pardot
Also see other Products/Services by Pardot in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the lead-management category are Salesforce CRM, HubSpot CRM, Marketo. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs HubSpot CRM Pardot vs Marketo.
What is Pardot customer distribution based on company size?
What is Pardot market share in the lead-management?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
Justine Lyon
Senior VP of Sales, Ally
At my previous organization we used Zoominfo and LInkedIn Navigator for contact, Bombora for intent and DiscoverOrg for account info. When I joined Ally where we use 6sense, I found it to be as valuable as all the other tools combined!
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