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6sense Resource Library
Coordinate Full Funnel Engagement
The challenge Most campaigns operate in static silos across disconnected channels, unable to adapt as buyers progress through their journey. This creates choppy experiences, wastes ad spend on wrong-fit accounts, and leaves sales and marketing accidentally competing instead of coordinating—turning what should be a seamless buyer journey into an obstacle course. The goal Transform disconnected, static campaigns into an intelligent, […]
How to Build Full-Funnel Omnichannel Campaigns with Intelligent Workflows
Buying journeys are complex and non-linear. Prospects engage across multiple channels at their own pace, making it challenging for marketers to deliver the right message at the right time. 6sense’s Intelligent Workflows solves this problem by providing a unified platform where marketers can easily orchestrate sophisticated, full-funnel campaigns that adapt to each unique buyer’s journey. […]
Competitive Comparison: Ad Cost Calculator
Stop Overpaying for Ad Impressions! Most platforms inflate CPMs with hidden fees and high margins. At 6sense, you pay a market-based price – transparent, consistent, and fair. That means lower costs and more reach for every dollar you spend. Our pricing is straightforward, with no fine print, and efficiently designed to pass real savings on […]
Demand Generation: A Complete Guide for 2026
What is demand generation? Demand generation is the strategic, integrated approach to creating awareness, interest, and engagement around your products or services with the ultimate goal of driving revenue. While often mistakenly reduced to simply “lead generation,” true demand generation encompasses the entire revenue journey — from initial awareness to closed deals and beyond. For […]
ABM Campaigns: The Complete Guide to Building High-Converting Account-Based Marketing Campaigns
92% of companies say ABM delivers higher ROI than any other marketing approach. So why do many ABM campaigns struggle to move the needle? The answer lies in a fundamental misunderstanding. Most B2B organizations think they’re running ABM campaigns when they’re really just doing lead generation with fancier targeting. They cast a slightly smaller net, […]
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ABM
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
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Data & AI
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
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Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
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Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
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Featured Resources
Key Takeaways: The 2025 B2B Buyer Experience Report
Intercept Accounts Researching Competitors
The challenge Your prospects are quietly researching competitors — and your competition is setting expectations and framing the conversation for...
Less Manual Work, More Marketing Magic: Say Hello to 6sense Intelligent Workflows
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
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Statistically Speaking Ep 13: Who Needs Numbers? — How Chi-Square Tests Uncover Patterns in Category Data
About the Episode: Your buyers fall into different segments — industries, company sizes, regions — and you have a hunch that some of them behave differently from others. But how do you know if those differences are real and worth acting on, or just noise in your data? In this episode, hosts Kerry Cunningham and […]
Statistically Speaking Ep 14: When A/B Testing Becomes A/B/C — How ANOVA Compares Three or More Groups
About the Episode: In earlier episodes, hosts Kerry Cunningham and Sara Boostani introduced the statistical test behind A/B testing: the t-test. But what happens when you have a third option, or more? In this episode, they introduce ANOVA — the tool for determining whether reliable differences exist across three or more groups. If option C […]
How 6sense Turns Buying Signals into Account Priorities
Research from the 2025 B2B Buyer Experience Report shows that 95% of the time, B2B buyers purchase from a vendor that was on their shortlist from Day 1, long before they ever spoke to a sales rep. This means the race for most deals is over before your sellers even know it started. So how […]
Intent Data Platform vs. GTM Intelligence Platform: What’s Different for Your GTM Team
For B2B revenue team trying to identify accounts worth pursuing, a raw “intent data” signal might tell you someone is looking. But without context, that single weak signal may send your team chasing mirages instead of real opportunities. Intelligence tells you who is looking, why, and what to do next. Intelligence provides context and reveals […]
Statistically Speaking Ep12: Above or Below the Benchmark? — Comparing Your Data to a Standard with One Sample t-Tests
About the Episode: Are we above or below the average? It’s a common question in business — and one the one sample t-test can answer. In this episode, Kerry Cunningham and Sara Boostani introduce the one sample t-test, the tool for comparing a single group against a known standard, historical benchmark, or industry average. Topics […]
Statistically Speaking E11: How to Measure Change in Paired Data with Paired Samples t-Tests
About the Episode In this episode of Statistically Speaking, Kerry Cunningham and Sara Boostani introduce the paired samples t-test — a close relative of the independent samples t-test covered in the last episode, but designed for a different question. Rather than comparing two separate groups, the paired samples t-test measures change in the same group […]
Statistically Speaking E10: The Stats Behind A/B Testing — Independent Samples t-Tests
About the Episode In this episode of Statistically Speaking, hosts Kerry Cunningham and Sara Boostani introduce the independent samples t-test. You may have run an A/B test and gone with the higher number — but how do you know that option would consistently outperform the other? The independent samples t-test is what gives you that […]
B2B Lead Generation: The Complete Strategy Guide
B2B lead generation sounds simple until you’re doing it. In theory, you run campaigns, capture leads, and hand them to sales to close deals. In practice, it’s a constant negotiation between volume and quality, between marketing metrics and revenue outcomes, between what the CRM says and what’s happening in the market. There’s an additional challenge […]
RevvyAI for Marketing: Your Pipeline Data, One Conversation Away
Marketing teams aren’t short on data. They’re short on time to make sense of it. When analysis takes hours, it either eats into execution or gets skipped altogether, and neither outcome is great. RevvyAI is the fix, making data-backed decisions fast enough that analysis stops being a bottleneck and starts being a competitive advantage. Three things RevvyAI makes possible for marketers These are the tip of a very […]
RevvyAI for Sales: Account Intelligence at the Speed of a Prompt
Every AI tool promises intelligence. RevvyAI delivers it, grounded in a decade of 6sense buying signals, intent data, and account activity that generic AI tools simply don’t have access to. Watch three use cases that replace 30 to 45 minutes of manual research with a single conversation. What RevvyAI for Sales makes possible What makes it different Other platforms have a chat interface. What matters is what’s underneath. RevvyAI is […]
You Don’t Need ABM 101. You Need ABM That Works.
If you’ve read the ABM 101 guides, you know the fundamentals: focus on accounts, align with sales, personalize your outreach, measure what matters at the account level. Good advice, all of it. The problem is that most teams have already done all of that and still can’t figure out why their program underdelivers. The post-mortems […]
Guide to Brand Activation: From Ambient Presence to Full-Court Press
Most brand activation programs are calendar-driven: an industry conference, an executive dinner series, a big content push. It’s a reasonable plan, but it misses a valuable dynamic component: The CMOs who generate the most pipeline know when to run specific programs for in-market accounts that are ready to hear from their team. Readiness happens on […]
