6sense Blog

When 94% of B2B buyers report using large language models during their purchase process, it’s easy to assume we’re witnessing a fundamental shift in how research happens. The narrative writes itself: buyers turn to ChatGPT first, vendors get cut out of early conversations, and the traditional sales cycle gets compressed or bypassed entirely. Except our […]

Sales and marketing: Oil and water. Different planets. Destined to clash. Ashley Deibert doesn’t buy it. In her first job in marketing, she sat between two sales reps, helping them fill out RFP responses. She’s never understood why the two functions are treated as natural enemies when they’re chasing the same goal. But she’s also […]

Research shows the extreme importance of building targeted brand awareness. For the third consecutive year, 6sense’s Buyer Experience Report has tracked how B2B buyers make purchasing decisions. Each year, the data grows more stark: Three years of evidence points to an uncomfortable truth: The era of capturing demand isn’t over, but if buyers don’t begin […]

Two days. Packed rooms. Intelligent conversations. And a shared question running through the entire venue: How do B2B teams make all this work in practice? B2B Marketing Live delivered what the industry needs right now. Less talk. More honesty. Real examples of what’s changing, what’s working, and what still needs figuring out. For 6sense, it […]

Here’s a thought experiment: Think about the last time you used ChatGPT, Claude, or any other LLM. Did you ask it one question, accept whatever it told you as gospel, and immediately act on that information? Or did you use it as one input among many, cross-referencing what it said against your own experience, other […]

Most cold emails get deleted within three seconds. Your prospects are drowning in generic outreach, and they’ve gotten good at spotting messages that waste their time. The difference between emails that get ignored and emails that start conversations comes down to a few specific choices: how you open the conversation, what you prioritize, and whether […]

Despite near-universal LLM adoption, buyers still maintain 16 interactions with winning vendors. Here’s what that really means for your pipeline. If you’ve been in B2B marketing circles lately, you’ve probably heard some version of this doom-and-gloom prediction: “ChatGPT is going to kill website traffic.” “Buyers won’t need vendors anymore.” “Intent data is dead.” Here’s what […]

Even if you’ve never been to our annual Breakthrough customer conference, which wrapped up Thursday night, you may have heard rumors about an epic party that caps the event. This year’s theme was “Bridgerton meets masquerade ball,” and it was incredibly fun! Here a some pictures to give you a flavor of the evening. We […]

The final day of Breakthrough ‘25 turned the event into a hands-on workshop environment where practitioners shared their proven playbooks and hard-won strategies. From simplified ABM frameworks to advanced Intelligent Workflows, day three delivered the tactical blueprints that revenue teams can implement immediately. ABM Fast Track: Proven playbooks for pipeline growth Fast track to pipeline: […]

We’re back to report on the second day of Breakthrough 2025, which delivered groundbreaking buyer research, inspiring customer success stories, and strategic insights that left attendees with clear playbooks for transforming their revenue operations. Whether you’re catching up from home or want to revisit the standout moments, here’s how day two unfolded. New CEO sets […]

One of the best parts of Breakthrough? Watching 6sense customers take the stage to share their wins, their strategies, and results that make their peers stop and say, “Wow, how did they do that?!” This year’s Breakthrough Awards honored nine visionaries who transformed how their teams work, how their pipelines grow, and what “success” looks […]

Breakthrough ‘25 kicked off with a bang today at the Fontainebleau Las Vegas. From hands-on campaign building to AI-powered prospecting tactics to a major product announcement that’s going to change how revenue teams operate, day one delivered the kind of practical insights that attendees will be implementing before they even get home. Whether you’re catching […]