Marketo Vs Lightful : In-Depth Comparison

What are the different markets in which Marketo and Lightful compete against each other?

Marketo and Lightful compete against each other in the Social Media Management, Campaign Management, Lead Generation, Lead Management, Marketing Analytics.

How does the market share of Marketo and Lightful compare in the Social Media Management market?

In the Social Media Management market, Marketo has a 17.06% market share in comparison to Lightful’s 0.00%. Since it has a better market share coverage, Marketo holds the 2nd spot in 6sense's Market Share Ranking Index for the Social Media Management category, while Lightful holds the 99th spot.

How many customers are acquired by Marketo and Lightful in the Social Media Management segment?

Marketo has 28,664 customers and Lightful has 7 customers in the Social Media Management segment. Marketo has 28657 more customers than Lightful in this category.

What are the countries in which Marketo and Lightful has more customers?

Marketo has more customers in United States, United Kingdom and Canada.
Lightful has more customers in United Kingdom and Italy.