Question 1

What are the different markets in which
        Adobe Target and
        Fanplayr compete against each other?

Accepted Answer

Adobe Target and
        Fanplayr compete against each other in
        the Personalization, A/B Testing, Lifecycle Marketing.

Question 2

How does the market share of
        Adobe Target
        and Fanplayr compare in the
        Personalization market?

Accepted Answer

In the Personalization market,
        Adobe Target has a
        3.60%
        market share in comparison to
        Fanplayr’s
        0.04%.
        Since it has a better market share coverage,
        Adobe Target holds the
        3rd
        spot in 6sense's Market Share Ranking Index for
        the Personalization category, while
        Fanplayr holds the
        45th spot.

Question 3

How many customers are acquired by
        Adobe Target and
        Fanplayr in the
        Personalization segment?

Accepted Answer

Adobe Target has
        5,983 customers and
        Fanplayr has
        65 customers in the
        Personalization
        segment. Adobe Target has
        5918 more customers than
        Fanplayr in this category.

Question 4

What are the countries in which
        Adobe Target and
        Fanplayr has more customers?

Accepted Answer

Adobe Target has more customers in United States, United Kingdom and Canada.
Fanplayr has more customers in United States, Japan and Italy.

Adobe Target Vs Fanplayr : In-Depth Comparison

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Comparing the customer bases of Adobe Target and Fanplayr

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