Question 1

What are the different markets in which
        Tapad and
        V12 Launchpad Marketing Cloud compete against each other?

Accepted Answer

Tapad and
        V12 Launchpad Marketing Cloud compete against each other in
        the Online Audience Data, Cross-Device Targeting, Data Management Platform (DMP), Lead Capture.

Question 2

How does the market share of
        Tapad
        and V12 Launchpad Marketing Cloud compare in the
        Online Audience Data market?

Accepted Answer

In the Online Audience Data market,
        Tapad has a
        25.35%
        market share in comparison to
        V12 Launchpad Marketing Cloud’s
        0.06%.
        Since it has a better market share coverage,
        Tapad holds the
        2nd
        spot in 6sense's Market Share Ranking Index for
        the Online Audience Data category, while
        V12 Launchpad Marketing Cloud holds the
        30th spot.

Question 3

How many customers are acquired by
        Tapad and
        V12 Launchpad Marketing Cloud in the
        Online Audience Data segment?

Accepted Answer

Tapad has
        2,841 customers and
        V12 Launchpad Marketing Cloud has
        7 customers in the
        Online Audience Data
        segment. Tapad has
        2834 more customers than
        V12 Launchpad Marketing Cloud in this category.

Question 4

What are the countries in which
        Tapad and
        V12 Launchpad Marketing Cloud has more customers?

Accepted Answer

Tapad has more customers in United States, Brazil and France.
V12 Launchpad Marketing Cloud has more customers in United States, India and Spain.

Tapad Vs V12 Launchpad Marketing Cloud : In-Depth Comparison

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Comparing the customer bases of Tapad and V12 Launchpad Marketing Cloud

Comparing the market share of Tapad and V12 Launchpad Marketing Cloud

Compare Tapad vs V12 Launchpad Marketing Cloud customers by geography

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