Question 1

What are the different markets in which
        Yellow Pages and
        AppNexus Direct compete against each other?

Accepted Answer

Yellow Pages and
        AppNexus Direct compete against each other in
        the Advertising.

Question 2

How does the market share of
        Yellow Pages
        and AppNexus Direct compare in the
        Advertising market?

Accepted Answer

In the Advertising market,
        Yellow Pages has a
        0.55%
        market share in comparison to
        AppNexus Direct’s
        0.17%.
        Since it has a better market share coverage,
        Yellow Pages holds the
        17th
        spot in 6sense's Market Share Ranking Index for
        the Advertising category, while
        AppNexus Direct holds the
        24th spot.

Question 3

How many customers are acquired by
        Yellow Pages and
        AppNexus Direct in the
        Advertising segment?

Accepted Answer

Yellow Pages has
        4,255 customers and
        AppNexus Direct has
        1,293 customers in the
        Advertising
        segment. Yellow Pages has
        2962 more customers than
        AppNexus Direct in this category.

Question 4

What are the countries in which
        Yellow Pages and
        AppNexus Direct has more customers?

Accepted Answer

Yellow Pages has more customers in United States, India and United Kingdom.
AppNexus Direct has more customers in United States, Brazil and France.

Yellow Pages Vs AppNexus Direct : In-Depth Comparison

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Comparing the customer bases of Yellow Pages and AppNexus Direct

Comparing the market share of Yellow Pages and AppNexus Direct

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