Question 1

What are the different markets in which
        AppNexus and
        AdPlugg compete against each other?

Accepted Answer

AppNexus and
        AdPlugg compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Advertising, Display Advertising, Supply Side Platform (SSP).

Question 2

How does the market share of
        AppNexus
        and AdPlugg compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        AppNexus has a
        1.14%
        market share in comparison to
        AdPlugg’s
        0.16%.
        Since it has a better market share coverage,
        AppNexus holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        AdPlugg holds the
        16th spot.

Question 3

How many customers are acquired by
        AppNexus and
        AdPlugg in the
        Ad Serving segment?

Accepted Answer

AppNexus has
        4,110 customers and
        AdPlugg has
        564 customers in the
        Ad Serving
        segment. AppNexus has
        3546 more customers than
        AdPlugg in this category.

Question 4

What are the countries in which
        AppNexus and
        AdPlugg has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Brazil.
AdPlugg has more customers in United States, United Kingdom and Australia.

AppNexus Vs AdPlugg : In-Depth Comparison

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Comparing the customer bases of AppNexus and AdPlugg

Comparing the market share of AppNexus and AdPlugg

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