Question 1

What are the different markets in which
        AppNexus and
        Adverticum compete against each other?

Accepted Answer

AppNexus and
        Adverticum compete against each other in
        the Ad Serving, Ad Tech Infrastructure, Supply Side Platform (SSP).

Question 2

How does the market share of
        AppNexus
        and Adverticum compare in the
        Ad Serving market?

Accepted Answer

In the Ad Serving market,
        AppNexus has a
        0.39%
        market share in comparison to
        Adverticum’s
        0.01%.
        Since it has a better market share coverage,
        AppNexus holds the
        7th
        spot in 6sense's Market Share Ranking Index for
        the Ad Serving category, while
        Adverticum holds the
        26th spot.

Question 3

How many customers are acquired by
        AppNexus and
        Adverticum in the
        Ad Serving segment?

Accepted Answer

AppNexus has
        4,709 customers and
        Adverticum has
        125 customers in the
        Ad Serving
        segment. AppNexus has
        4584 more customers than
        Adverticum in this category.

Question 4

What are the countries in which
        AppNexus and
        Adverticum has more customers?

Accepted Answer

AppNexus has more customers in United States, United Kingdom and Canada.
Adverticum has more customers in Hungary, Canada and Netherlands.

AppNexus Vs Adverticum : In-Depth Comparison

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Comparing the customer bases of AppNexus and Adverticum

Comparing the market share of AppNexus and Adverticum

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