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Q: How many companies use Advertising software these days?

Around the world in 2024, over 255,832 companies are currently using one or more Advertising software. Out of these, there are 200,164 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 13.53% of market share, AdRoll with 12.01% of market share, Outbrain with 11.29% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Digital Marketing (10,344), Marketing (9,288), Seo (8,804).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

148

Technologies Tracked

386136

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2024

Over 386136 companies are using Advertising tools. Google Ads with 13.53% market share (52235 customers), AdRoll with 12.01% market share (46384 customers), Outbrain with 11.29% market share (43584 customers).

Technology

Market Share (Est.)

Customers

Google Ads

13.53%

52235

AdRoll

12.01%

46384

Outbrain

11.29%

43584

Criteo

9.38%

36233

Vidyard

6.87%

26530

Others

46.92%

181170

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (109845 companies), 20 - 49 employees (84684 companies), 10 - 19 employees (44711 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 200164 (63.48%), United Kingdom with 30260 (9.60%), Canada with 15181 (4.81%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Digital Marketing (10344), Marketing (9288), Seo (8804).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	52235	13.53
2	AdRoll	46384	12.01
3	Outbrain	43584	11.29
4	Criteo	36233	9.38
5	Vidyard	26530	6.87
6	NetSuite	23176	6.00
7	Asana	21781	5.64
8	Smartsheet	18089	4.68
9	SEMrush	16736	4.33
10	monday.com	14969	3.88
11	WordStream Advisor	12397	3.21
12	Reviews.co.uk	9901	2.56
13	SendPulse	6095	1.58
14	Ezoic	4720	1.22
15	Demandbase	4512	1.17
16	Workfront	4398	1.14
17	Smart AdServer	3998	1.04
18	Tapfiliate	3431	0.89
19	SinglePlatform	3155	0.82
20	AdThrive	2969	0.77
21	Nosto	2797	0.72
22	Yellow Pages	2496	0.65
23	Qzzr	2185	0.57
24	Marketing 360	2078	0.54
25	TUNE Marketing Console	1273	0.33
26	Bannersnack	1183	0.31
27	Justuno	1089	0.28
28	Flite	1063	0.28
29	BidSwitch	858	0.22
30	Assembla	818	0.21
31	Accelo	753	0.20
32	Aniview	747	0.19
33	AppNexus Direct	730	0.19
34	YuMe	723	0.19
35	Appforma	693	0.18
36	Woodruff	664	0.17
37	Rocket Fuel	632	0.16
38	FreshBooks	628	0.16
39	Adpushup	590	0.15
40	Workamajig	566	0.15
41	MEDIAV	563	0.15
42	SocialEngine Cloud	526	0.14
43	iSpot.tv	484	0.13
44	AdPlugg	446	0.12
45	Admiral	308	0.08
46	ActiveCollab	282	0.07
47	Cox Media	281	0.07
48	Marin Software	266	0.07
49	FunctionFox	258	0.07
50	Chango	255	0.07
51	Bannerflow	241	0.06
52	Resource Guru	200	0.05
53	Bizo	190	0.05
54	MediaRadar	157	0.04
55	Pear Commerce	145	0.04
56	BrightRoll	131	0.03
57	Neustar	131	0.03
58	GoBig, Inc.	130	0.03
59	Roku OneView (formerly Dataxu)	129	0.03
60	TapClicks	127	0.03
61	Smartly.io	123	0.03
62	Blockthrough	123	0.03
63	Easy Projects	118	0.03
64	Adwisely	116	0.03
65	BEYABLE	110	0.03
66	Amsive	109	0.03
67	Quotient Digital Out-of-Home	106	0.03
68	Scoro	94	0.02
69	Glip	90	0.02
70	Boost Media	89	0.02
71	Frequency	85	0.02
72	Spectrum Reach	82	0.02
73	YellowHammer	81	0.02
74	ADSHIFT	76	0.02
75	Locality	75	0.02
76	Favro	68	0.02
77	Crossmark	66	0.02
78	Stupeflix Studio	65	0.02
79	Yodle	62	0.02
80	Etarget	60	0.02
81	Broadstreet	56	0.01
82	DeltaX	52	0.01
83	Madgicx	52	0.01
84	TimeHero	51	0.01
85	WorkBook	50	0.01
86	Piksel	48	0.01
87	ProofHub	45	0.01
88	Wurl	44	0.01
89	PromoteIQ	44	0.01
90	adCore	41	0.01
91	YoSpace	39	0.01
92	LocaliQ	39	0.01
93	Boostable	37	0.01
94	Picreel	34	0.01
95	Browsi	33	0.01
96	Mad Ads Media	30	0.01
97	Comcast Technology Solutions (CTS)	30	0.01
98	Ad Proof	28	0.01
99	MediaTailor	28	0.01
100	AdXcel	22	0.01
101	Advanse	20	0.01
102	Effectv	20	0.01
103	ReportGarden	19	0.00
104	Spongecell	18	0.00
105	FatTail	18	0.00
106	Simulmedia	17	0.00
107	Direct Mail Manager	16	0.00
108	Qwaya	15	0.00
109	Kritter	15	0.00
110	AdLeg	15	0.00
111	Yahoo Ad Tech	15	0.00
112	truDigital Signage	13	0.00
113	TLV Media	13	0.00
114	Komoona	13	0.00
115	Pixability	12	0.00
116	Click2Mail Mailing Online	11	0.00
117	Mabaya	11	0.00
118	Storefront Social	10	0.00
119	Social Ads Tool	10	0.00
120	Enplug DisplayOS	10	0.00
121	Quarizmi	10	0.00
122	Ignitur	9	0.00
123	Taykey	9	0.00
124	Workgroups DaVinci	8	0.00
125	AdStage	8	0.00
126	SignEdge	8	0.00
127	Doorboost	8	0.00
128	AdImpact	8	0.00
129	WordCom	8	0.00
130	Division-D	8	0.00
131	Danads	6	0.00
132	EverThere	4	0.00
133	ConvertMedia	4	0.00
134	Infillion	4	0.00
135	Mvix Digital Signage	3	0.00
136	AdYapper	3	0.00
137	Akamai Acerno	3	0.00
138	Atlas Action Tags	3	0.00
139	Rontar	3	0.00
140	Epom Ad Server	2	0.00
141	Zalster	2	0.00
142	Teacup Analytics	2	0.00
143	Sortable	2	0.00
144	Hyperlocology	2	0.00
145	Adform FLOW	2	0.00
146	Brierley LoyaltyOnDemand	2	0.00
147	BidMind	2	0.00
148	Scripps Octane	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.